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Summary of our market study
The global sparkling water market is valued at over $33 billion, and is expected to grow by around 12% a year over the next few years. Bottled sparkling waters account for the largest share, at 45%.
Flavored sparkling waters in particular are gaining ground.
Asia leads the way with 31% of global bottled water consumption, closely followed by Europe and North America. However, on a per capita basis, Europeans consume the most bottled water, with an average of 103.3 bottles per year, while the French consume an average of 114 bottles per person per year.
The French sparkling water market
In France, sales of sparkling water in supermarkets alone are worth around 750 million euros. Sales of natural sparkling waters are declining, while flavored variants are on the rise.
Sparkling water has established itself in the beverage industry thanks to a solid consumer base, made up mainly of affluent people over 65. Around 23% of the population, or between 15 and 20 million people, consume bottled sparkling water on a daily basis. Sparkling water is mainly consumed at mealtimes during the week.
The market is strongly influenced by the regional origin of sparkling water sources, with the Auvergne-Rhône-Alpes region standing out as a major production zone.
One of the main growth drivers is growing public awareness of health issues, which is directing consumers towards healthy, sugar-free alternatives such as sparkling water, often rich in minerals such as magnesium.
Perrier and Badoit are the most popular brands
The market is witnessing an increase in the ownership of home carbonation devices, reaching over 20%, 11% of whom use them regularly.
Players in the sparkling water sector in France
- Nestlé Waters Group, renowned for its iconic Perrier, San Pellegrino and Quezac brands.
- The Danone Group owns the Badoit and Salvetat brands.
- Groupe Alma has developed a portfolio including names such as St Yorre, known for its naturally sparkling mineral water rich in minerals, Cristalline, Rozana, Vichy Célestins and Vals.
- Saint Amand and Orezza from Corsica occupy specialized niches in the market.
- Major food retailers offer private labels
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The sparkling water market in France refers to the economic activity related to the production and sale of sparkling water in France. This iswater containing dissolved gas, either injected under pressure or extracted naturally. Sparkling water is sold in bottles, mainly made of plastic or glass, in organized retail outlets and in the CHR (Cafés, Hôtels, Restaurant) network.
The most popular sparkling water brands in France are Perrier, Badoit, Quézac and San Pellegrino. There are also private labels and a number of regional brands. This market can be segmented according to the following criteria:
- National sparkling waters
- Regional sparkling waters
- Flavored sparkling waters
The regionality of the market must be taken into account for the table water sector, which includes sparkling waters: in the industry, factories need to be as close as possible to water sources. In France, the Auvergne-Rhône-Alpes region is responsible for over 40% of jobs in the table water sector, and boasts emblematic towns such as Volvic and Evian. Occitanie is also a leading region, with 1,282 employees in this sector and its Quézac and Perrier sparkling waters.
Demand for bottled sparkling water is built on a solid consumer base in France, with an average affluent individual over 65 years of age.
The challenges facing players in the sector are manifold, not least the environmental impact of sparkling water packaging. The French population is increasingly aware of environmental issues, and buyers are seeking to reduce their impact by purchasing in an eco-responsible way. This is why major groups are investing so heavily in R&D to find green packaging solutions: in 2019, Nestlé, for example, opened theInstitute of Packaging Science to create and develop biobased forms of packaging.
1.2 Global market
The global sparkling water market is valued at $**.* billion in ****, and is expected to triple by ****, corresponding to a CAGR of **.*% over the period ****-****.
Sparkling water sales projections World, ****-****, in billions of dollars Source: ****
This market can be segmented according to packaging: the bottled sparkling water market and the ...
1.3 Domestic market
In Europe, France is the third largest consumer of bottled water, with an average of *** bottles consumed per person every year.
The seven biggest consumers of bottled water Europe, in bottles per person Source: ****
Over the period July ****-July ****, sales of carbonated waters in supermarkets and hypermarkets will total ***.* million euros. ...
2 Demand analysis
2.1 French drinking habits
Consumption of non-alcoholic beverages has been growing rapidly in recent years. According to theIWSR, in the ten countries that account for three quarters of the soft drinks market (***), the market for low-alcohol and non-alcohol drinks has grown by +*%. This growth seems to go hand in hand with a desire on the ...
2.2 Sparkling water consumption trends
Although still water is preferred by the French, a study carried out by OpinionWay in **** shows that**% of them, or **.** million French people,consume bottled sparkling water on a daily basis. [***]
Percentage of French people who drink sparkling water at least once a... France, ****, % Source: ****
According to a study carried out ...
2.3 France's favourite sparkling water brands
The graph below is based on OpinionWay's survey of French consumers' favorite brands in March ****. These are respondents' answers to the question "Do you like this brand of sparkling water? For each brand, the percentage corresponds to the proportion of respondents who answered "yes".
Perrier and Badoit are the two most ...
2.4 A desire for greener consumption
In ****, the Observatoire Société et Consommation carried out a study on responsible consumption involving **** people representative of the French population. The results show that **% of French people have decided to reduce (***) their consumption of bottled still water, and **% have reduced or eliminated their consumption of bottled sparkling water. Nevertheless, *% have ...
3 Market structure
3.1 Structuring the industry
Water collection and treatment
Water can either be drawn from a deep underground aquifer, in which case it's calledmineral or spring water, or from a surface aquifer. In the first case, spring or mineral water can be consumed as is, and undergoes only minor treatment. In the second case, the water ...
3.2 Production
We're going to take a look at the French table water production fabric, which includes sparkling water production and gives us an idea of how this market segment is evolving. These companies are registered under NAF code ****A :"Production of natural mineral waters and other bottled waters."
change in the number ...
3.3 Distribution
Sparkling water is distributed through three main channels:
Large and medium-sized retailers (***). This is where most sales take place.
Catering, for consumption in bars, restaurants and hotels (***).
Other retail outlets (***).
In supermarkets, while sparkling waters had shunned Drive-in sales, the confinement of **** seems to have accelerated sales in this channel. Plain ...
4 Offer analysis
4.1 Plain sparkling and carbonated water
We have listed here the main sparkling and carbonated water offers from the Drives of leading supermarkets (***) as of May *, ****.
San Pellegrino is the only brand to offer plain sparkling water in cans. The various brands generally offer different bottle sizes: ** cL and * L, sold individually or in packs of *. What's ...
4.2 Carbonated and sparkling flavored water
We have listed here the main flavored sparkling and carbonated water offers from the Drives of leading supermarkets (***) as of May *, ****.
Flavored products are naturally more expensive than plain versions.
We have identified * flavors for the Badoit brand (***). These are fresh, fruity flavors with natural, sugar-free aromas.
For the San Pellegrino ...
4.3 Producing carbonated water at home
For some years now, it has been possible to produce your own sparkling water at home, thanks in particular to the Sodastream brand (***).
Thanks to a machine that needs to be supplied with a carbon dioxide cartridge, it is possible to carbonate any type of water. The price of a Sodastream ...
5 Regulations
5.1 Regulations
Regulations governing the production of sparkling water
The decree of January **, **** defines sparkling water and carbonated water as follows:[***]
"Names containing the words "gazeuse" or "eau gazeuse" are reserved for naturally carbonated water or water re-gasified with gases from the same source, or from mixtures of water from different sources.or ...
6 Positioning the players
6.1 Positioning the players
- San Pellegrino
- Cristaline
- Danone Groupe
- Nestlé Waters
- Carrefour Groupe
- E.Leclerc
- Casino Groupe
- Saint Amand
List of charts presented in this market study
- Sales projections for sparkling waters
- Average consumption of bottled water by region
- Breakdown of sales of sparkling waters in supermarkets by flavour
- Breakdown of volume of sparkling water sold in supermarkets by flavor
- Growth in supermarket sales and volumes
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Latest news
Casino CEO Philippe Palazzi takes over Monoprix and Naturalia - 24/09/2024
- Monoprix sales: 4.3 billion euros.
- Total number of Monoprix stores: 861, including 338 integrated.
- Total number of Naturalia stores: 232, including 170 integrated and 62 franchised.
- Share of Monoprix sales in the new Casino: 50% of the total (4.3 billion euros out of 9 billion euros at December 31, 2023).
At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
- The adult medical nutrition market is estimated at several billion euros worldwide.
- - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
- - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
- - The total investment for this project is 70 million euros
- - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
- - Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
- - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
- Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
- Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
- Growth of 6.7% for this division in 2023.
- Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
- Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
- Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Carrefour has switched to the more dynamic franchising model - 21/02/2024
- - Carrefour has passed the tipping point towards a model based increasingly on franchising.
- - By 2023, half of its sales in France will come from franchised or leased stores.
- - As part of this strategy, Carrefour has added 653 neighbourhood stores by the end of 2023.
- - In 2023, Carrefour recorded sales of €94.13 billion, up 10.4% on the previous year.
- - Carrefour-branded products now account for 36% of food sales, up from 33% in 2022.
- - Carrefour's e-commerce sales volume rose by 26% to 5.3 billion euros (+16% in France).
- - Carrefour plans to acquire 60 Cora hypermarkets and 115 Match supermarkets for a hefty billion euros in 2024.
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Nestlé admits using prohibited methods for its mineral waters - 29/01/2024
- Nestlé Waters is the world's number one mineral water company.
- In 2021, the company informed the French authorities of its use of banned treatments such as ultraviolet and activated carbon filters on some of its mineral waters.
- The brands concerned are Perrier, Vittel, Hépar and Contrex, all owned by Nestlé.
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The sparkling water market | France
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