The scooter market - France (2024)

1.2 The global market

The global scooter market was valued at $**.** billion in ****, and is expected to grow at a CAGR of *. *% between **** and ****, reaching $***.** billion in ****.

Global scooter market trends World, ****-****, in billions of dollars Source: ****

The global scooter market is experiencing positive growth due to a number of factors. Rapid urbanization and improved road connectivity in emerging economies have greatly increased demand for transport. The absence of public transport in remote areas is driving consumers to turn to the purchase of personal vehicles. Due to their light weight, ease of driving and use, and fuel economy, scooters have become the preferred choice ...

1.3 The domestic market

Sales trends in motorcycle trade and repair (***) France, ****-****, in billions of euros

An analysis of sales trends in the motorcycle trade and repair in France, over the period ****-****, reveals an overall upward trend, despite some fluctuations. In ****, sales stood at *.** billion euros, and have gradually risen to reach *.** billion euros in ****, an increase of **.**%.

This overall growth, although punctuated by slight declines, such as that seen between **** and ****, can be attributed to a variety of factors, such as increased demand for two-wheeled vehicles, technological improvements, and greater awareness of the benefits of sustainable mobility.

Evolution of scooter market size ...

1.4 Foreign trade in scooters

In this section, we focus on data provided by French customs under the category ********, entitled "Scooters, cubic capacity > ** cm* but <= *** cm*" [***]

Scooter market trade balance France, ****-****, in millions of euros and in % Source: ****

Analysis of the trade balance for the scooter market in France, covering the period from **** to ****, highlights a trade balance in deficit over the last few years. In ****, the value of scooter exports was **.* million euros, while imports reached **.* million euros, resulting in a coverage rate of **.*%. In ****, exports rose to **.* million euros, and imports also increased to **.* million euros, improving the coverage rate to **.*%. However, over ...

2.1 Overview of individual transport in France

Regular modes of transport France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

In ****, the modes of travel used regularly in France show a clear predominance of the car, used by **% of respondents, confirming its central role in the daily mobility of the French.

Walking comes second with **%, followed by public transport such as buses and subways, used by **% of respondents.

Use of non-electric bicycles is relatively low at *%, and electric bicycles even lower at *%. Motorized two-wheelers, including scooters and motorcycles, account for *% of travel modes, underlining their niche position in the mobility landscape. Cabs and VTCs, as well as electric and non-electric scooters, are used by a ...

2.2 The French view of two-wheelers

French people's overall image of motorcycles and two-wheelers France, ****, % of total Source: ****

A significant majority, **% of respondents, say they have a fairly good image of these means of transport, while **% report a very good image . On the other hand, a notable **% expressed a fairly poor image, and *% said they had a very poor image. These data indicate a generally more positive perception of motorcycles and two-wheelers among the French population, with a predominance of a rather good or fairly good image. However, the notable presence of a significant proportion of respondents with a negative opinion underlines a diversity of opinions and ...

2.3 Scooter riding habits in France

Percentage of French people using scooters/motorbikes for daily travel France, ****-****, in Source: ****

The proportion of consumers using scooters on a daily basis has been relatively stable over the years: thus, this proportion has oscillated between *% and *% of French people since ****, and has seen little variation in recent years.

Frequency of use of a motorized two-wheeler for daily travel France, ****, in source: BVA

If we take a closer look at the place of the scooter (***). Conversely, **% of French people never use this means of transport.

Reasons for scooter use France, ****, % of total Source: ****

The graph shows the reasons for scooter ...

2.4 Scooter rider profile

Profile of two-wheeler drivers by gender France, **** Source: ****

This graph shows that men are proportionally more likely to use two-wheelers, with *% of male respondents, compared with only *% of female respondents. This distribution indicates a male predominance among two-wheeler users, which could be influenced by various socio-cultural, economic or individual preference factors.

Distribution of two-wheeler riders (***) by age group France, ****, %, % Source: ****

The ** to ** and ** to ** age groups are the most represented, each with *% of respondents, followed by the ** to ** age group with *%.

These data indicate a predominance of young adults among two-wheeler users, which can be attributed to factors such as the ...

2.5 Electric scooters, a green alternative

According to data fromACEM (***), **,*** new electric scooters were registered in Europe in ****, compared with **,*** in ****, an increase of **.*%. France appears to be a major player in this energy transition.

To assess the size of the French market, we can base ourselves on the number of electric scooter sales in France, as well as on the number of registrations.

Comparison of the number of electric and internal combustion scooters sold France; ****-****, in units Source: ****

To assess the size of the French market, we can use the number of sales of electric scooters in France, as well as the number of registrations. The ...

3.1 Value chain

The process begins with scooter manufacturers, who are responsible for producing the scooters and the spare parts needed for maintenance and repair. These manufacturers play a crucial role in providing the high-quality basic products on which the entire value chain is based, and the scooters and their spare parts then pass through various distribution channels before reaching the end customer. The main channels identified are dealers (***), who are often directly affiliated to the manufacturers, enabling them to offer official, guaranteed products. They also benefit from the manufacturers' training and technical support, guaranteeing high-quality after-sales service. Dealers play a key role in ...

3.2 Number of companies and number of employees

This section looks at the following activity codes according to INSEE's NAF nomenclature:

**.**Z : Manufacture of motorcycles **.**Z: Trade and repair of motorcycles

These two codes cover all motorcycles and, as such, have a wider scope than our study. Nevertheless, in the absence of more detailed levels in this nomenclature, it remains interesting to consider these data for the trend and overview they offer of this sector.

Motorcycle manufacturing

establishments registered under code **.**Z France, ****-**** source: ACOSS

The number of establishments remained relatively stable over this period, with some variations from one year to the next. Overall, the number ...

3.3 A market dominated by foreign manufacturers

Global giants

The scooter sector, like the broader motorcycle sector, is largely dominated by global players such as Yamaha, Honda, BMW and Kawasaki.

Market share by volume (***) France, ****, in % of registrations source: Motoservices

The chart shows market share by volume of motorcycle and scooter registrations in France in April ****, expressed as a percentage. Honda dominates the market with **.*% of registrations, closely followed by Yamaha with **.**%.

BMW takes third place with **.*%, while Kawasaki follows with *.*%. Triumph, KTM and Suzuki share more modest market shares, with *.*%, *.*% and *% respectively.

These data indicate a strong concentration of the market around a few main brands, led ...

3.4 The shared mobility trend

Shared mobility refers to the public availability of what are traditionally individual means of transport: cars, scooters, bicycles and, more recently, in dense urban areas.

The new regulations mentioned in the paragraph above should also boost the option of self-service electric scooters for car-sharing purposes, described in the graphs below as "free-floating". In ****, journeys made with these types of scooters will account for *% of total journeys made in shared mobility .

Distribution of shared mobility journeys France, ****, in % of number of trips Source: ****

However, in terms of value, self-service scooters have a larger share, estimated at **% of revenues (***).

Market share by value ...

4.1 The different types of scooters

There are many types of scooters available on the market and they vary according to a wide range of criteria and characteristics. We can classify them mainly under * types of scooters:

Source: ****

The choice between the different models and types of scooters, based on the above criteria, can be made according to use, budget, model aesthetics and ecological preferences.

4.2 Market price trends

Consumer price index for motorcycles France, ****-****, index base **** Source: ****

The graph above shows the evolution of the consumer price index for motorcycles in France from **** to ****, with a base of *** in ****. A general upward trend is observed over the period, with moderate variations from one year to the next.

The index reaches its highest level in ****, at ***. **, representing a gradual increase since ****.

This trend suggests an overall increase in the cost of motorcycles in France over the period studied, probably influenced by factors such as inflation, fluctuations in material and labor costs, and market developments.

Prices of top-selling scooter models ...

4.3 A wide range of used scooters

In France, the used scooter market is enjoying significant momentum, offering buyers a vast selection of vehicles to suit their needs and budgets.

This variety enables buyers to find the scooter that matches their preferences and lifestyle. What's more, this extensive offer is often accompanied by attractive prices, making the acquisition of a used scooter more affordable for many consumers. Dealers and sellers also offer advantageous financing options, making the purchase easier for those looking for flexible payment solutions.

What's more, the availability of warranties on used scooters offers buyers added peace of mind. By opting for a used scooter, consumers ...

5.1 Scooter driving regulations

The authorizations required to drive a scooter depend on the motorcycle's cubic capacity and the license held by the rider. For example

** cm*/* kW scooter: the minimum age is **, and the rider must hold a BSR or higher motorcycle license. Scooter *** cm*/** kW: the minimum age is **, and the rider must hold an A* or B license and have undergone specialized training (***). Maxi-scooter over *** cm* limited to ** kW: minimum age ** and A* license.

Compulsory equipment

The French Highway Code, which applies to scooters of all sizes and displacements, sets out a list of compulsory equipment for driving a scooter. Failure ...

5.2 Technical inspection now in place for two-wheelers

Roadworthiness tests for motorized two-wheelers, three-wheelers and quadricycles will be compulsory from April **, ****, according to a decree published in the Journal Officiel on October **, ****. The purpose of the inspection is to assess the condition of vehicles and identify any faults requiring repair. The vehicles concerned include mopeds, motorcycles, scooters, motor tricycles and light and heavy quadricycles.

The introduction of roadworthiness tests is gradual, depending on the date of first registration of the vehicles:

Source: ****

Roadworthiness tests are valid for three years. The cost of roadworthiness tests is not regulated by the government , and is set freely by the test centers.

Several ...

5.3 Euro anti-pollution standards

Euro emission standards are designed to set maximum limits for harmful gas emissions from motor vehicles, depending on their date of entry into service. These standards enable the European Union to:

Effectively combat global warming Harmonize environmental compliance rules across all member states

All new vehicles sold in Europe must comply with the Euro standard in force at the time of entry into service. These standards are divided into three categories according to vehicle type:

light and commercial vehicles Trucks, buses and coaches Two-wheelers, motorized tricycles and quadricycles

A new standard is due to be introduced in the coming months. It ...

5.4 Paid parking for two-wheelers in Paris since September 2022

From September *, ****, motorcycles and scooters (***) in Paris will be subject to parking charges. This decision is part of the parking reform initiated by the City of Paris. The main aim is to establish fairness between different users of public space, regardless of the type of vehicle used, while encouraging the adoption of less polluting vehicles.

This measure comes at a time when public space in Paris is in high demand and limited. Free parking for motorized two-wheelers has therefore been abolished to better manage this constraint. However, certain groups will still benefit from free parking, notably electric *WDs, disabled people and ...

6.1 Player segmentation

• Honda Motorcycle
• Peugeot Motocycles
• BMW Mottorrad
• Piaggio
• Yamaha
• NIU
• VmotoSoco Limited
• Suzuki