Buy the full study
Summary of our market study
The French bicycle market is worth over €2.2 billion (€3.5 billion including accessories) and 2.6 million bicycles. Electric bikes account for 30% of of and 60% of market value in 2023.
The global bicycle market is expected to grow at an annual rate of 2.4% between 2020 and 2027, with Asia, particularly China, driving much of the demand with an expected CAGR of 4.7%.
The sector has seen a spectacular increase in new bicycle sales since the end of the covid crisis confinement. The French bicycle market is growing, particularly in the electrically-assisted bicycle (EAB) segment.
The French bicycle market
70% of French people choose mountain bikes and VTCs (Vélo Tout Chemin, or all-terrain bikes). The average price of a classic bike is around €550. The average price of a VAE is 2000€. 45% of owners renew their bikes every five years or so. Road bikes remain very popular.
French consumers spend an average of around €180 on equipment, clothing, shoes and accessories. The use of GPS and mobile applications for cycling is growing.
Specialized retailers and multisport stores are the main distribution channels, followed by hyper and supermarkets and online sales platforms.
Many municipalities encourage cycling in urban areas.
Strict safety standards govern the production and distribution of bicycles. The decree of March 29, 2016 specified assembly and adjustment obligations for sellers.
Players in the French bicycle market
- La Manufacture du Cycle has been part of the Intersport group since 2013, assembling bicycles with a capacity of over 400,000 bikes.
- Decathlon, with its own B'Twin brand, is another major contributor to the French bicycle sector. Decathlon's bike assembly site has a capacity of 200,000 bikes a year.
- Cyclable, a chain of specialist stores.
- altermove distributes electric bikes.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
A bicycle is a human-powered land vehicle that is classified as a cycle and has two in-line wheels, which give it its name. The driving force is provided by its driver, usually in a seated position, through two pedals driving the rear wheel by a roller chain. There are several types of bicycles, the best known of which are: Dutch bikes, mountain bikes, mountain bikes (VTC), folding bikes, cargo bikes and road bikes.
The global bicycle market is expected to grow at a steady rate of 2.4% per year between 2020 and 2027 . This demand is driven by Asia, which generates 20% of global sales, and mainly China, which is expected to experience a CAGR of 4.7% over the same period.
In France, the market is very dynamic, and is benefiting from the explosion in demand for EABs (electrically assisted bicycles), so the sector's sales increased by 10.1% in 2019. EABs have been the subject of a specific Businesscoot study available here.
The French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the French market is in the process of being structured, with major multisport retailers integrated at all levels of the value chain, brands that are flourishing in cities thanks to the development of franchises, production companies that are focusing on high-end products to attract a public of enthusiasts, and lastly, companies that are trying to carve out a place for themselves in the booming electric bike niche.
If the confinement broke the market dynamics, the upward trend then recovered very quickly, with an explosion of demand after the crisis. This momentum is fueled by the government and local authorities in charge of developing urban space to allow this means of transport to expand.
List of charts presented in this market study
- Breakdown of bicycle equipment purchases (excluding bicycles)
- Where do you buy your bike?
- Breakdown and growth of bicycle sales (1,925 million euros), by distribution channel
- Breakdown and growth in bicycle sales volumes by distribution channel
- Breakdown of bicycle parts and accessories sales by distribution channel, and sales growth by segment
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Lapierre continues to assemble its bicycles in Dijon. - 13/09/2024
- -Accell group debt: over 1 billion euros.
- - Buyout of parent company in early 2022: 1.7 billion euros by investors led by KKR.
- - Accell production sites: - Hungary for all electric-assist bicycles. - Turkey for aluminum models. - Netherlands for Dutch brands. - Dijon (Lapierre) for high-end products, 20,000 to 25,000 bikes per year.
- - Lapierre in Dijon, sales platform for several Accell group brands.
Angell: Marc Simoncini's bikes get a fresh start - 30/04/2024
- - Angell was founded 5 years ago.
- - Angell sells electric bikes at prices up to 3,000 euros.
- - Collaboration with the BMW Group to offer a range of bikes under the Mini brand.
- -launch of two new models in the near future, priced at 2,200 euros and 2,700 euros.
- - The bikes are sold via the Angell website and in around 60 Mini dealerships, with a planned extension to around 50 cycle stores.
- - Rental offer at 99 euros per month in partnership with Motto.
- - Around 6,000 Angell bikes in circulation to date.
Lapierre cycles, end of partnership with Groupama and Fdj - 08/11/2023
- Lapierre has been a sponsor of the Groupama-FDJ cycling team for 22 years.
- The brand has achieved some 300 victories since 2002.
- Lapierre's sales were expected to reach 115 million euros in 2020.
- The bicycle market is -7% in volume compared to 2022, but +1% in value from January to the end of September 2023.
- Lapierre is distributed by around 500 retailers in France.
- A new shareholder, the KKR fund, acquired a stake in mid-2022.
- Lapierre's future direction is to sell mainly bicycles costing over €2,500
Moustache Bikes relocates electric frame production to the Vosges - 09/09/2023
- Launch of Moustache Bikes' new J model on September 6.
- This electrically-assisted bike is the company's first to feature a frame entirely designed and manufactured in France.
- Moustache Bikes collaborated with three other French companies to design the bike: Elcam Usinage in Poligny (Jura), Fonderies du Midi in Vitrolles (Bouches-du-Rhône) and Colibru in Schirmeck (Bas-Rhin).
Moustache launches an electric bike made entirely in France - 06/09/2023
- Moustache started out in electric bikes 10 years ago.
- The French leader in the high-end electric bike segment.
- The new model won a Gold Award at the Eurobike trade show.
- Bikes sell for between €5,200 and €6,800.
- Moustache aims to achieve sales of 130 million euros by 2022, up 30%.
- Network of 600 dealers.
- Almost half of the 7,000 bikes sold each year are exported to Germany, Austria and Switzerland.
Moustache Bikes revitalizes the French bicycle industry - 06/09/2023
- Moustache Bikes has launched a new high-end product, the "J".
- Industrial bicycle frames come mainly from China or Taiwan.
- Bicycle frames have not been manufactured industrially in France for around forty years.
- The process of reviving this know-how took the Moustache Bikes team and its partners three years.
- The bikes are fully assembled in Thaon-les-Vosges.
- Eleven years after its creation, Moustache Bikes has achieved sales of 130 million euros by 2022 and employs almost 150 people.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the bicycle market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
