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Summary of our market study
In France, the annual number of motorcycle registrations is around 700,000, and that of scooters 200,000. The fleet in circulation can be estimated at between 800 and 900,000 units.
The maintenance and service sector is highly fragmented, with a large number of small companies. Around 60% of these companies employ no workers at all, and a third have between one and five employees.
Mandatory technical inspections and environmental standards have a strong influence on the market.
The two-wheeled market in France, made up largely of motorcycles and scooters, caters for a predominantly male population, with an average rider age of around 46.
These riders often hold managerial positions in their working lives, and generally own a car as well as their two-wheeler.
New two-wheeler registrations have been declining over the last fifteen years in all categories, with the steepest drop in the tricycle and quad segment, which has fallen by around 50%.
Motorcycles under 125 cm3 were down by almost half, and mopeds by around a third.
Motorcycles over 125 cm3 remained relatively stable.
The increased longevity of two-wheelers is an opportunity for maintenance and repair services.
Repair shops generate over 60% of their annual sales in the summer and spring months.
Market players
- Motorcycle and scooter dealers (Honda, BMW, Yamaha Motor and Peugeot Motocycles)
- Specialized motorcycle garages
- Rapid repairers and accessory stores - (Dafy Moto and Axxe Motorcycle)
- Independent and franchised companies - (Moto Expert)
- E-commerce platforms: a notable development in the two-wheeler services market has been the rise of "Do-It-Yourself" approaches facilitated by online platforms.
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Summary and extracts
1 Market overview
1.1 Market definition
A two-wheeler is defined as a vehicle with two wheels allowing the simultaneous transport of one or two persons . The rider can control the steering with a handlebar while sitting in the saddle. At the rear, the potential passenger can also benefit from a saddle to sit on
As far as two-wheelers are concerned, it is important to distinguish between two categories:
- the cycles two-wheeler non-motorised such as mountain bikes, or equipped with an auxiliary electric motor
- the motorcycles two-wheeler motorized The motorcycles, equipped with a thermal or electric engine, such as motorcycles, mopeds..
The two-wheeler services bring together the maintenance activities and repair operated in car garages by professionals in the sector. Maintenance can range from simple cleaning to a complete overhaul of the vehicle. Repairs are carried out in the event of vehicle problems - particularly in the case of road accidents, which are common among motorcyclists.
The European service market for scooters and motorcycles is experiencing difficulties at European level This is due to increasingly strict anti-pollution standards and the development of public transport. In the first three quarters of 2020, against the backdrop of the Covid-19 pandemic, the ew registrations fell by 3.3% In France, the trend is the same with a long-term decline in the use of two-wheelers . However, this decline is partially offset by the longer use of vehicles, which requires owners to carry out regular maintenance and repairs.
Nevertheless, there are still grounds for hope for the sector with the development of both B2B and B2C electric two-wheeler offerings . In addition, companies in the sector are developing new business models such as the lump sum payment including free repairs and maintenance according to certain criteria.
The main players in the sector are dealers such as Honda , BMW or Yamaha Motor motorcycle garages such as Moto Dôme Services and quick repairers and prop fitters such as Dafy Moto or Axxe Motorcycle .
1.2 A European market facing cyclical difficulties
The European motorcycle trade market offers an overview of the market potential for motorcycle services. ACEM, the association of European motorcycle manufacturers, reported that between January and September ****, the number of motorcycles put into circulation in the five main European markets was ***,***, a decrease of *.*% compared to the same period in ...
1.3 France, a fragmented market made up of many companies
With the help of a report of the French Environment and Energy Management Agency, it is possible to offer information about the motorcycle repair and maintenance market in France
First of all, the market is very fragmented with many players. Motorcycle sales businesses generally also carry out repair work. At the ...
1.4 A market hard hit by the Covid-19 pandemic
During the first six months of ****, at the heart of the Covid-** pandemic, the motorcycle market suffered with a **% drop in sales compared to the first half of ****.
Number of motorcycle and scooter registrations France, Germany, Italy, Spain, United Kingdom, ****-****, index base *** **** Source: ****
Antonio Perlot, Secretary General of the ACEM, ...
2 Demand Analysis
2.1 Demand and factors
Démographie
Pour dresser le portrait du consommateur moyen de services pour les deux-roues nous pouvons regarder qui sont les conducteurs de deux-roues.
Les conducteurs de deux-roues sont principalement des hommes (***) La moyenne d'âge est de ** ans (***) Les conducteurs de deux-roues occupent majoritairement des postes de cadre, cadre supérieur ...
2.2 The high seasonality of two-wheeler services
The use of two-wheelers is all the more important when the weather is good. There is therefore a strong seasonality in its use, with nearly nine out of ten drivers using their vehicle during the period May-September.
Do you use your two-wheeler between May and September? France, ****, in % Source: ****
This density ...
2.3 Do-it-yourself, a practice that reduces maintenance costs
Since motorcycle maintenance is still not mandatory, some motorcyclists choose to service (***). [***]
Coupled with an increasing use of the Internet by motorcyclists to collect information before buying or having their motorcycle serviced (***), maintenance is becoming more and more important.
On the other hand, do-it-yourself may have some disadvantages for motorcycle drivers. ...
2.4 Growing demand for electric two-wheelers
The demand for two-wheelers is a hopeful segment for the market. There are real opportunities in B*C, with the desire of individuals to reduce their greenhouse gas emissions, and in B*B, with the development of free floating offers such as Cityscoot, Coup Mobility or Indigo Weel. Electric two-wheeler offers ...
3 Market structure
3.1 A sector composed mainly of small enterprises
A market made up of very small companies
The first characteristic of the market comes from the size of the companies. Repair and maintenance shops are not large complexes like car dealerships. Often very small companies are present in the market. For example, **% of the companies do not employ any employees ...
3.2 The different forms of garages
B*B distribution
Garages that service and repair motorcycles do not manufacture the parts themselves, they rely on manufacturers or wholesalers. For example, a small independent garage will buy in bulk from companies like Malaguti, which makes parts for motorcycles, or, in the case of a more precise order, from suppliers ...
3.3 A sector dominated by motorcycle dealers and garages
As explained above, the main players in the motorcycle repair sector are dealerships, motorcycle garages, quick and accessory repairers and auto centres.
However, not all of them are equally represented in the sector's turnover. Motorcycle dealers and garages have an **% market share in motorcycle workshop entrances and **% in scooters. Dealer garages ...
4 Analysis of the offer
4.1 Available services
In the market for two-wheel services, it is necessary to distinguish, once again, between repair services - which restore the mechanics and appearance of the motorcycle to its original state, after a puncture for example - and maintenance services, the purpose of which is to extend the life of the vehicle ...
4.2 Maintenance contracts and fee-for-service payment
Maintenance contracts
Dealers and garages are increasingly trying to offer maintenance contracts to drivers in return for a lump sum payment and compliance with certain rules. Garages undertake to provide free insurance:
The regular overhaul of the two-wheeler Oil changes Replacement of wearing parts (***) The workforce
Depending on the services included ...
5 Regulation
5.1 Rights and duties of the garage owner
The website Droit-finances lists the rights and duties of the garage owner:
Clear and visible display of prices including VAT Drafting and signing of a repair order (***) at the request of the customer Issuing an invoice at the customer's request if the amount is higher than ** € Customers have the right to ...
5.2 Regulations for two-wheelers
Numerous regulations have been passed in recent years to update the safety and environmental standards governing the two-wheeler industry (***)
Technical control
Previously optional, roadworthiness testing should soon become compulsory for motorcyclists. Thus, it would become compulsory in the following cases:
When selling a vehicle, the last inspection must be carried out ...
6 Companies
6.1 Segmentation of players
- Michelin Groupe
- Brembo
- Yamaha Motor
- Honda Motorcycle
- BMW Mottorrad
- Peugeot Motocycles
- Moto Dôme Services
- Izyscoot
- Dafy Moto
- Moto Axxe
- Moto Expert
- Bihr
- Repair and Run
List of charts presented in this market study
- Nombre d'immatriculations de motocycles et scooters
- Caractéristiques du parc 2RM
- Utilisez-vous votre deux-roues entre mai et septembre ?
- Répartition des entrées atelier
- Évolution des accidents routiers et tués à 30 jours
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Latest news
Peugeot Motocycles changes driver and prepares for the future - 21/05/2024
- Buyout of Stellantis' 50% stake in Peugeot Motocycles by German investor Mutares in February 2023.
- Stabilization of 300 jobs at the Mandeure plant. Launch of a new electric scooter by the end of 2024.
- Planned assembly of the first Dab Motors motorcycles and an electric two-wheeler inspired by the 103 SP of the 1970s and 80s from 2025.
- Loss of over 4 million euros in 2021
- Sales in 2023 of 115 million euros, excluding the Chinese market.
Peugeot Motocycles will manufacture its SPx project at Mandeure, in the Doubs region of France - 02/04/2024
- - Total investment to launch this new model is estimated at between 5 and 10 million euros.
- - Peugeot Motocycles is run by Germany's Mutares, which took over Stellantis' 50% stake in early 2023, alongside India's Mahindra (which has held the other half of the capital since 2019).
- - Peugeot Motocycles employs 276 people out of a total workforce of 600 at the historic Doubs plant.
- - Peugeot Motocycles' sales target for 2023 is 115 million euros (excluding China).
Michelin: the pros and cons of moving upmarket - 12/02/2024
- Michelin's sales in 2023 are 28.3 billion euros, down 0.9%.
- The decline in Michelin tire sales volumes is nearly 5% in 2023.
- The measured gain from price increases in 2022 and early 2023 is 1.3 billion euros on sales.
- Michelin's operating income for 2023 is €3.6 billion, up 5% on the previous year.
- This represents 12.6% of sales.
- Michelin's net income is almost stable at €1.98 billion, compared with nearly €2 billion in 2022.
- Michelin is counting on efficiency gains from 2025 following the closure of three industrial sites in Germany and one plant in the United States.
- The Michelin Group has around 45 plants worldwide
Michelin drastically downsizes in Germany - 29/11/2023
- The French tire giant announced on Tuesday that it would cut 1,530 of its 5,000 jobs in the country
- Gradual closure of two plants, in Karlsruhe and Trier.
- The customer service center will be relocated to Poland.
- Europe has become uncompetitive because of energy costs," warned Group Chairman Florent Menegaux at the start of the year.
- Previously, this item represented 11% of the average cost price. Today, it accounts for over 22%.
Mutares acquires Peugeot Motocycles and DAB Motors - 06/07/2023
- The Peugeot Motocycles plant in Mandeure is 125 years old.
- The German investment fund Mutares has acquired 50% of Peugeot Motocycles' capital, giving it an 80% controlling interest.
- Mutares has also acquired an 80% stake in start-up DAB Motors, which has designed an electric motorcycle.
- The first models of this electric motorcycle, the Concept-E, are due to come out in 2024, with an estimated volume of between 500 and 1,000 units in the first year.
- Peugeot Motocycles plans to distribute the products of British company BSA in Europe.
- The Mandeure plant employs 276 people and 17 apprentices, while Peugeot Motocycles employs a total of 615 people worldwide.
- In China, Peugeot Motocycles has a joint venture with Qingqi, created in 2006, which employs 300 people.
- Peugeot Motocycles has forecast sales of €100 million outside China in 2022.
- 7.000 two-wheelers should be manufactured at Mandeure in 2023, compared with 3,600 in 2021.
Michelin strengthens its business outside tires - 21/06/2023
- Michelin sales in 2022: €26.8 billion
- Percentage of tire-related business by 2030: 75% to 70%
- FGC is a company specializing in high-tech materials and fabrics
- Value of Michelin's acquisition of Flex Composite Group (FGC): 700 million euros
- FCG sales in 2022: 200 million euros
- FCG has 400 employees in six production centers in Belgium and Italy
- Michelin acquired Fenner in 2018
- Sales of Michelin's high-tech materials business in 2022: €1 billion
- Expected sales of Michelin's high-tech materials business after the acquisition of FCG: €1.3 billion
- FCG average organic growth between 2015 and 2022: 11%
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