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Summary of our market study
The market for motorcycle helmets is estimated at 180 million euros a year.
The global market for motorcycle helmets is stable, estimated at over $5 billion. Annual sales of motorcycle helmets in Europe are around 5 million units
The French market is dynamic, with potential for expansion due to factors such as women's growing interest in two-wheelers, increasing numbers of registrations, and advances in helmet innovation (safety, convenience, design features).
It is supported by a high helmet replacement rate, approximately every five years.
Over 800,000 helmets are sold every year in France.
Manufacturers design their products in France, but often outsource production abroad.
Helmets must meet specific safety standards, and new helmets must undergo a series of safety tests.
The high-end motorcycle helmet segment accounts for a significant share of the sector's value.
Nationwide, over 10 million items of motorcycle equipment, including helmets, are sold every year, generating sales of between 270 and 300 million euros.
Key players
- Dainese: from Italy
- Alpinestars: Another Italian mainstay
- Shark Helmets: From France
- Nolan Group: Italian manufacturer
- AGV: Italian brand
- Suomy: Italian brand specializing in racing helmets
- Italian brand Momo Helmets combines sophistication and design
- GPA: French brand characterized by light, comfortable helmets
- ROOF: Also from France, famous for its modular helmets
- Lazer Helmets: Belgian company
- Arai Helmet: based in Japan
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Summary and extracts
1 Market overview
1.1 Definition
Motorcycle helmets represent a specific category of protective helmets. To be sold as a "helmet for use on motorized two-wheelers" in France, a helmet must meet specific French and/or European specifications. For example, helmets sold for cycling, skiing or any other activity will not be approved for use on motorized two-wheelers.the motorcycle helmet market in France has been growing since 1973, when it was made compulsory for all motorized two-wheelers to wear a helmet.
The world market for motorcycle helmets is growing slowly. The French market, on the other hand, worth several hundred million euros by 2023, is relatively dynamic, and several growth drivers should enable it to expand over the next few years.
Firstly, the number of potential consumers should continue to grow as a result of women's growing interest in two-wheeled vehicles, and, more generally, the motorcycle helmet market can count on growth in the number of registrations.
It's also worth noting the importance of the high-end segment of the motorcycle helmet market, which accounts for a large share (by value) of the sector. The increase in market prices can also be seen in the overall renewal of the various ranges, in step with innovations (safety, practicality, design features).
Motorcycle helmets have structurally high renewal rates, since they normally need to be replaced every five years or so to guarantee their effectiveness. This feature contributes to the market's dynamism. Furthermore, figures from the French road safety authority ( Sécurité routiè;re) suggest that two-wheelers should be even more cautious than motorists, especially as head impacts account for the majority of accidents. Finally, as mentioned earlier, the legal framework in which the market operates is a determining factor in understanding the challenges facing the sector.
1.2 Global market
The global motorcycle helmet market is showing a gradual growth trend, rising from estimated sales of *.* billion USD in **** to a projected *.* billion USD by ****, with a CAGR of *.*%.
Worldwide motorcycle helmet market World, ****-*****, in billions of USD
Trends in the motorcycle helmet market can be considered to follow those ...
1.3 The French market for two-wheelers and motorcycle equipment
Estimated market for motorcycle helmets
The number of motorcycle riders in France is estimated at between *.* and *.* million[***], we can estimate the lower limit of the market at: *.* / * * *** = €** million, and the upper limit at: *.* / * * *** = €*** million.
Sales for the helmet market would therefore be between €*** million and €*** million . Although wide, this range ...
2 Demand analysis
2.1 The role of motorcycles in individual transport in France
In ****, the car remains by far the most popular means of transport for daily travel (***).
Travel modes most frequently used by the French France, ****, % of total Source: ****
Practicality is the most important criterion for choosing a means of transport, cited by **% of participants, closely followed by journey time, at **%. Cost is ...
2.2 Profile of motorcycle riders
Profile of two-wheeler drivers by gender France, **** Source: ****
This graph shows that men are proportionally more likely to use two-wheelers, with *% of male respondents, compared with just *% of female respondents. This distribution indicates a male predominance among two-wheeler users, which could be influenced by various socio-cultural, economic or individual preference ...
2.3 The number of motorized two-wheelers in France
Motorized two-wheeler registrations have been almost stable since **** (***). Used motorcycles account for the majority of new registrations: in ****, there were ***,*** new motorcycle registrations, ***,*** used motorcycle registrations and **,*** new scooter registrations.
Annual registrations of motorized two-wheelers France, ****-****, in units Source: ****
Among new motorcycle registrations in ****, *CV models accounted for the largest ...
2.4 Consumption of motorcycle equipment and helmets
More specifically, when it comes to choosing a motorcycle helmet, the main selection criteria are product trials, particularly in the motorcycle press and on specialized motorcycle websites (***). It's interesting to note here that the first choice criterion is product trials, conducted and published in magazines or on sites specializing in the ...
2.5 France's favorite brands
The helmet market is characterized by a large number of regular customers, who are generally loyal to a particular brand. Below is a panorama of French helmet preferences.
Helmet brands preferred by the French France, **** in
Shoei takes first place with **** votes, winning a comfortable and well-deserved victory thanks to this ...
3 Market structure
3.1 Value chain
Motorcycle helmet production begins with the synthesis of polycarbonate and the manufacture of fiber composites. These materials are then processed to form the impact-resistant outer shells. The helmets are then assembled with foam liners, visors and ventilation systems, and subjected to rigorous testing to obtain the essential safety certifications (***).
Once manufactured, ...
3.2 Production and trade/repair of motorcycles and accessories
This section looks at the following activity codes according to INSEE's NAF nomenclature:
**.**Z : Manufacture of motorcycles **.**Z : Trade and repair of motorcycles
These two codes encompass all motorcycle-related activities and, as such, cover a broader perimeter than that of our study. Nevertheless, in the absence of more detailed levels ...
3.3 The main players in the French market
Shark
The Shark brand, which originated in Marseille, is now the European leader in the motorcycle equipment market, but also has a strong presence in the rest of the world. In ****, Shark entered the North American market, and has identified strong growth potential in Asia and South America (***). The Shark brand ...
4 Offer analysis
4.1 Product typology
Moto Sécurité indicates that a motorcycle helmet consists of an outer shell and an inner liner. The shell's main function is to prevent a blunt object from penetrating the inside of the helmet - it's the primary shock absorber. The main materials used in helmet manufacture are :
Polycarbonate helmets : the ...
4.2 Market prices
Motorcycle helmet prices vary enormously depending on helmet type, material, brand, etc. Moto Sécurité reports, for example, that on the French market, helmets can be found for as little as ** euros in supermarkets (***), and in excess of **** euros for top-quality helmets featuring technological innovations. The same source explains that below ...
4.4 Innovation-driven competition
The challenge of ergonomics and skin comfort
Numerous innovations have been made to avoid discomfort for people wearing glasses, or simply when putting on the helmet, or discomfort linked to sweating. Most of today's helmets use vents on the shell to circulate cool air through the shock-absorbing polystyrene lining to the ...
5 Regulations
5.1 Regulatory framework
In France, helmets have been compulsory for all users since **** , and article R***-* of the Highway Code sets out the principle of this law: "all drivers of motorized two-wheelers must wear an E**-approved helmet". What's more, the helmet must fit the rider's head, be properly fastened and bear four ...
6 Positioning the players
6.1 Segmentation
- Dainese
- Alpinestars
- Shark Helmets (2R Holdong)
- Nolan Group
- AGV
- Roof
- D3T Distribution Motoblouz
- Bihr
- Ekoï
- Furygan
- Racer 1927
- Cambox Helmet Camera
List of charts presented in this market study
- Establishments registered under code 30.91Z
- Employees registered under code 30.91Z
- Establishments registered under code 45.40Z
- Employees registered under code 45.40Z
- Motorcycle trade and repair sales
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Latest news
Cambox finds new uses for its "third eye" helmet camera - 28/05/2024
- - Company founded: 2013 in Clisson, Loire-Atlantique, France
- - Camera weight: 80 grams
- - Selling price of cameras: between 449 and 529 euros (inc. VAT)
- - Number of employees: 13
- - Recent fundraising: 1.3 million euros from private investors
- - Number of 3D printing machines: 48
- - Sales in 2023: 1 million euros
Motorcycle equipment: Furygan sets up in Vauvert - 19/12/2023
- Furygan has signed a contract for the construction of a new 4,000 square meter building.
- Furygan uses over 100,000 square meters of leather every year.
- It produces 230,000 gloves and 70,000 garments every year.
- Furygan has sold over 3 million jackets worldwide.
- The company's competition department designs 270 made-to-measure suits every year.
- Furygan is present in 50 countries and employs around 50 people.
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the Motorcycle Helmet Market | France
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