The market for automatic cash registers - France

1.2 The world market for automatic cash registers: state of play and main characteristics

From the information given by PR Newswire The market for automatic cash registers is expected to grow at a CAGR of *% until **** to reach about US$* billion. This strong growth can be explained by the increasing deployment of these cash registers in increasingly varied fields: from retail to other activities such as leisure or hospitality. Its massive deployment is explained by the need to improve the customer experience and reduce waiting times in large retail chains. Another advantage for large retailers is staff optimization. The impact of the Covid-** crisis is also a growth factor, as consumers have made greater use of these checkouts and some may become accustomed to them.

  Sales in the cash register market World, **** - ****, in billions of US dollars Source Prnewswire     Thus, in ****, more than ***,*** new automatic point of sale terminals (***) were sold, **% more than the previous year, according to RBR . RBR forecasts a total number of *.* million automatic cash registers by ****, compared with ***,*** in **** [***]

The explosion in the number of self-service checkouts World, **** - ****, in millions of units Source: ****

North America is quite advanced in this regard, given the attraction of Americans to new technologies and the continent's extensive network of large areas. Walmart ...

1.3 The market for automatic cash registers in France

The market for automatic cash registers is a subset of the market for point-of-sale terminals (***).

In ****, according to lsa-conso we were counting

***,*** POS systems installed in France across all sectors **,*** automatic cases in food distribution

Given the strong growth in the automatic cash register sector since then, the market is now much larger. Indeed, in ****, only **% of food retail stores had an automatic checkout "island" (***) while **% of them are now equipped with "cashless" checkout systems.

Estimate of the number of "automatic" checkouts installed in food supermarkets :

Using data from the survey conducted by Nielsen, it is possible to estimate the market for the food retail sector (***) in France, which is the largest segment of the market.

We count according to Food Retailing and Nielsen :

**** hypermarkets in **** with an average of ** checkouts including * automatic ones. There are therefore **(***) = **** automatic checkouts in hypermarkets. **** supermarkets in **** (***) = **,*** automatic cash registers in supermarkets.

Either a total number of **,*** "automatic" checkouts in France in **** in the food-dominated large retailer sector.

The graph below highlights the upward trend in the number of automatic cash registers in GSAs, with a TCAM of **% between **** and ****

Evolution of the number of automatic cash registers in large food retailers France, ...

1.4 Foreign trade in cash registers

The graph below highlights the fact that the majority of cash registers are imported, as highlighted by the coverage rate of **.*% in ****. This rate has nevertheless improved compared to ****. This underlines an increase in French production

There was also an increase in the production of cash registers: **% for exported production and **% for imported production

If these data include all cash registers, automatic cash registers must play a major role in the growth of trade and production.

Development of foreign trade in cash registers France, ****-****, in millions of euros Source: ****

In terms of exports, almost **% of production is sold in Europe, but the recipients are quite numerous

Export destinations of automatic cash registers produced in France France, ****, in % Source The foreign trade figure  

The graph below highlights the origin of cash register imports, which mainly come from Vietnam and Hungary. Overall, **% of imports come from Asia

Origin of cash register imports France, ****, in % (***) Source: ****

It is therefore conceivable that the global players mentioned above have major subcontractors (***)

2.1 Users of automatic cash registers: profile and frequency of use

Share of consumers using automatic cash registers

In a survey carried out over one month in **** covering more than *,*** stores of more than *,*** m* (***), Nielsen points out that **% of consumers have used automatic cash registers at least once, while **% have used both types. Nielsen also uses the term "cashless checkouts", which includes both self-service checkouts and self-scanning systems, but the former are more widespread and used.

The vast majority of consumers (***) only used standard checkouts, which are therefore still preferred by consumers. The base of exclusive users of automatic cash registers is quite low: *% have only used this type of cash register

Type of cash register used among a selection of stores equipped with automatic cash registers France, ****, in % Source: ****

User profile

The profile of users is mainly focused on younger generations and families.

Less than **% of retirees have tested automatic cash registers. Seniors are less likely to use automatic cash registers for several reasons. Seniors appreciate the human contact and the social aspect when they go shopping. Moreover, they are not very fond of new technologies. Finally, automatic cash registers are often used by people in a hurry, whereas older people prefer to take their time when shopping [***]

Ultimately, **% of ...

2.2 Consumers' expectations when paying

Checkout is a key point in the customer journey. It is often seen as a "customer irritant" and can therefore affect the quality of the customer experience and give a bad image to the brand in case of mismanagement. It can even be a disincentive to buy and can harm customer loyalty, especially in the case of high traffic. Facilitating the fluidity of cash flow is therefore crucial for stores. The fluidity of the customer journey, particularly in the event of high traffic, is one of the weak points noted by Ipsos in his **** survey on customer experience in the "store of the future".

According to LSA Conso in ****, **% of consumers have already left a store to avoid a long queue, and **% of them have opted for another store to do their shopping. The latter are all the more demanding as with the advent of online shopping and the drive, they are accustomed to smooth and time-saving shopping trips. Reducing queues is therefore a crucial issue for retailers, and automatic cash registers are a good way to relieve congestion

The graph below shows that in **** more than **% of the French are satisfied with their experience with automatic cash registers. It can ...

2.3 In which stores do the French use and approve of automatic cash registers?

Have you ever used a self-service cash register? France, ****, in % of respondents by type of store Source: ****

Thus, food distribution brands (***). Brands specialising in cultural, leisure or technological products such as Fnac, Darty, Boulanger or ready-to-wear (Zara, H

In what types of stores is waiting a barrier to buying? In which stores are automatic cash registers popular with consumers?

The graph below shows that waiting is particularly difficult for consumers in food retail chains (***) sectors

In which of the following types of stores do you think waiting at the checkout is a barrier to buying? France, ****, in % of respondents Source: ****

2.4 The increase in the equipment rate of retail chains, particularly food retailers

Two types of players can be distinguished in this B*B market: suppliers of automatic cash registers, who offer their products to retail chains. Thus, the outlets for these suppliers of automatic cash registers are

large and medium-sized food retailers: Carrefour, Intermarché, Casino, Système U, Leclerc, ... retailers specialising in DIY and gardening: Bricorama, GammVert, ... retail chains specialising in cultural and technological products: Fnac, Boulanger, ... retail chains specialising in ready-to-wear: Zara, H retail chains specialising in housing or furnishings: Ikea

Automatic cash registers are also present in sectors other than distribution and retail. In transport, cinemas and fast-food outlets, vending machines have been part of the landscape for many years. However, our study focuses on the distribution sector

The rate of equipping large food supermarkets with automatic checkouts

In ****, the first automatic cash registers were set up in a Casino and an Auchan [***]

In ****, more than one out of two supermarkets will offer automatic cash registers to their customers according to the following criteria Nielsen . In a study of more than *,*** stores with an area of more than *,*** m*, **% of the stores offer automatic cash registers in addition to traditional cash registers. The Nielsen study also includes self-scanning systems, where the ...

2.5 Towards a democratisation of the use of automatic cash registers, the disappearance of cashiers?

The announced disappearance of the "cashiers" ...

According to the Federation of Commerce and Distribution, in ****, the number of cashiers has decreased by * to **% in ** years, which represents ***,*** full-time equivalent jobs [***] Why are the cashiers going to completely disappear even titled Les Echos . The profession of host and cashier, often reduced to the appellation "cashier" because **% are women, appears to be highly endangered. This poses a training challenge because it is one of the last professions accessible without qualification: the reassignment of this workforce for the supermarkets could become a thorny issue. Carrefour has therefore set aside a "provision" of *** million euros to train its cashiers as sales advisers

In ****, there are ***,*** cashiers in the distribution sector, and this number is expected to fall by * to **% within * years. In reality, many cashiers are counted as "commercial employees", which limits the relevance of the above figure because many cashiers are in fact already multi-skilled, alternating between different activities (***).

In a survey conducted in ****, YouGov points out that **% of French people believe that automatic cash registers could eventually replace cashiers, although **% of them suggest that this would be detrimental to employment and human contact. Only *% of them think it is a good thing. One ...

3.1 Segmentation and stakeholder dynamics

The main suppliers of self-checkout systems are global players.

The different professions of the players and their positioning in the value chain of automatic cash registers

They are present on most forms of POS terminals and POS systems (***). These players are often present in other sectors such as banking or hospitality. They manage the "services", "software" and "system" parts of POS systems. In this way, they help retailers in other activities, such as product lifecycle management. Here we focus mainly on the system part of the retail sector

Market shares

In ****, the market shares of self-service checkout providers saw NCR largely dominate, with **% market share, followed by Wincor Nixdorf (***) with **%, then Fujitsu and Toshiba with ** and *% respectively

Market shares of self-service cash register suppliers World, ****, in % market share Source: ****

Since then, the market has experienced strong growth and market shares have evolved. Other players have emerged or entered the market, but overall the market is still dominated by the same players

On his side, Toshiba has known according to RBR the strongest growth with the recent success of its "Self Checkout System *" platform, which allows for greater customization and speed. Toshiba Corporation's overall market share is **% in ****, with growth of approximately ...

3.2 The distribution of automatic cash registers

As a general rule, prices are not often communicated by manufacturers, who prefer to deal directly with the major retailers and negotiate prices according to the volumes purchased.

However, the high cost of setting them up makes it possible above all for large groups to install them (***) and the challenge is to succeed in democratizing access to these automatic cash registers down to the smallest shops. The kiosk - a more economical and less sophisticated model of self-service checkout - is an interesting solution

4.1 Automatic cash registers: role, operation, typology

Les terminaux de point de vente (***) : 

Le terminal de point de vente (***) correspond à l'ensemble des éléments permettant d'encaisser les clients au mieux. Ils comprennent également souvent différentes fonctions de gestion commerciale. 

Les objectifs sont de permettre un encaissement performant, fiable et rapide tout en optimisant la satisfaction client des consommateurs. Ces derniers doivent également permettre de gérer un certain nombre d'opérations lors du passage en caisse - en plus du simple encaissement - comme les programmes fidélités ou les promotions. Dans l'idéal, il doit accepter le plus de solution de paiements possibles, ces dernières s'étant multipliées ces dernières années. [***]

Dans les GMS, la demande se portent souvent sur des produits compacts, ergonomiques et puissants pour optimiser l'espace. Les producteurs essaient de plus en plus de proposer des produits peu énergivores. [***]

La question de la sécurité est également primordiale. Selon Verizon, **% des intrusions chez les commerçants se font via les TPV : *,* milliard de personnes seront touchées par des vols de données d’ici fin ****. Ces piratages peuvent occasionner non seulement des pertes financières, mais également des problèmes d'image. Il est ainsi important d'adopter une ...

4.2 Comparison of prices and characteristics of different types of cash registers

The following table, based on an article from lsa-conso of ****, allows you to compare different ways to get to the checkout, and the associated prices

4.3 Supply trends in France: towards a hybridization of different types of boxes

Increasing competition from online players is driving traditional retailers to reinvent their store networks in all aspects, from size and scale to design and layout. The use of technology in stores has never been more important, allowing retailers to offer customers a range of payment options that match their preferences According to Hervé Grelet, general manager retail of Wincor-Nixdorf, quoted in lsa-conso signs must provide a "mix of collection solutions" to improve the fluidity of the shopping experience.

In a survey conducted in **** on the "store of the future," Ipsos points out that swap bodies are among the top * innovations of the respondents. Nevertheless, automatic payment without a cash register is not yet fully appealing to consumers, who rate it at *.*/**

Monoprix was a pioneer with its solution called Easy, which allows customers to scan barcodes with their smartphone and pay online. This solution reduces the waiting time even further: these "cut-through" applications require more work from the customer, however, who has to scan all his items as they go. [***]  

In ****, Neovendis launched Ximiti: a convenience store open **/*. The store looks more like a large-scale vending machine, offering more than *** fresh, grocery and non-food items. Purchases are made either by internet ...

4.4 Towards more and more sophisticated cashier systems: the total disappearance of cash registers?

RFID, a promising technology?

At Decathlon, the technology boxes RFID The new "checkout" system, deployed in all stores, speeds up the checkout process. Chips have been integrated into product labelling. Thus, at the checkout, there is no longer any need to scan barcodes one by one, the items placed in the bin are detected directly and the customer can pay more quickly. [***]

Radio Frequency Identification of Electromagnetic Waves (***) is used to identify and locate labels affixed to products, containing information similar to barcodes

Other innovations for cashless and cashless payments

In ****, Amazon Go has launched its first cashless point of sale in which a system of sensors and cameras analyzes the consumer's actions to account for what he or she takes off the shelves. The account is debited directly to the customer's account at checkout. Several other major retailers have already taken this step, such as Walmart in some areas in the United States, or Alibaba in China via a facial recognition system. In France, the players have not yet gone as far as in China and the United States, for reasons of protection of personal data in particular

LSA-Conso identifies two other "futuristic" ways of cashing in

The connected loyalty ...

5.1 Regulations

Sunday work regulations

As seen earlier in the study, the introduction of automatic cash registers makes it possible to avoid bans on opening on Sundays after * p.m. and during the night in large and medium-sized retail outlets employing distribution employees . [***] Thus, according to Les Echos The parade consists of using self-service cash registers with a few security guards or facilitators to check, assist or monitor, all from outside service providers. Call centres are also available in case of problems

Regulation on payment terminals [***]

The NF*** standard groups together all the certification criteria established by INFOCERT or LNE on behalf of AFNOR (***)[***]

The criteria for certification are as follows:

Features: data recording, management, backup and archiving Security: traceability, security and inalterability of data, electronic signature Accounting: Management Maintainability: traceability of the modifications made. Failure to use a compliant software or cash register system is punishable by a fine of EUR * ***. A receipt is required for all sales over ** euros. The receipt must contain several legal mentions: amount including tax, the amount excluding VAT, the date, the name, the address and the SIRET number.

6.1 Positioning of the 3 main market players

• Toshiba Corporation
• IBM
• Fujitsu
• NCR Corporation
• Diebold Nixdorf France
• Auchan groupe
• Ikea France