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Summary of our market study
French consumption of processed potatoes exceeds €1.5 billion
The global potato market is dynamic, with a forecast compound annual growth rate (CAGR) of 3.5% between 2022 and 2027, according to the FAO. Despite a decrease in cultivated land from 19.35 million hectares to 16.49 million in 2020, production is on the rise, particularly in South America, Asia and Africa, with increases of 25-27%.
China, India and Russia account for 40% of global production.
In the European Union, Germany, Poland and France dominate the market. The EU potato sector generates over 12 billion euros.
Dynamics of demand for potatoes on the French market
France is a major player on the world potato market, in terms of both production and consumption.
The main segments of the potato industry are retail, processing and the starch industry.
France produces over 53 million tonnes, or 16% of European production, just behind Germany and Poland.
National potato production in France is between 5 and 6 million tonnes a year. The vast majority of this production takes place in the northern regions of France, Nord-Pas-de-Calais and Picardy. Production in this sector exceeds 4 billion euros. Almost half of national production is exported.
France's trade balance is very positive. The value of French potato exports varies between 450 and 5,000 million euros.
Potato market players
- McCain Foods is one of the pillars of the potato market. It has a major plant in Béthune, France.
- Bonduelle, another key player in the potato sector,
- Intersnack marks its presence in the savoury snacks and potato chips sector.
- Agrial and Eureden, subsidiaries of major agricultural cooperatives, also play an important role in the market.
- The French countryside is dotted with numerous small-scale, independent producers.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
There are several thousand varieties of potatoes in the world, only a small proportion of which are grown for consumption. The industry can be divided into three sub-segments, which are discussed in the study:
- Retail
- Processing
- The starch industry
As a result, potatoes are consumed in many forms, fresh or processed, directly or in prepared dishes. In spite of its place as the favorite vegetable of the French, the consumption has strongly decreased over the decades following the evolution of the diet (more meat and prepared meals). The sector has continued to grow thanks to important international exports (nearly half of the national production).
The sector must therefore continue to innovate (in particular by adopting more environmentally friendly farming methods), also under regulatory pressure. The European Union, for example, has banned the use of CPIC.
A few large companies dominate the processing and starching sector, which is linked to significant investment needs, which is not the case for potato production, which is highly fragmented among numerous farms located mainly in northern France.
List of charts presented in this market study
- Main potato producing countries
- World potato production
- Evolution of the number of hectares cultivated for potato production in the world
- Distribution of potato production in Europe
- Value of potato production at basic prices by the main producing Member States
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Latest news
Bonduelle abandons its bagged salads in the face of pressure from retailers - 02/09/2024
- - Bonduelle announces the divestment of its bagged salad business in France and Germany.
- - The Bonduelle group has been facing a structural decline in salad consumption in France and Germany for the past ten years.
- - Les Crudettes, which is in exclusive negotiations with Bonduelle to take over the French business, employs 2,300 people and boasts annual sales of 1.2 billion euros.
- - The Saint-Mihiel salad plant could close in spring 2025, affecting 159 employees.
- - Sales in Bonduelle's salad segment have fallen by 15% over the last seven years.
- - Bonduelle's overall sales fell by 1.4% to 2.37 billion euros for the year 2023
- -2024. - 73% of non-cooked frozen vegetables sold at retail are marketed under private labels, according to Circana.
- - Bonduelle employs over 11,000 people and operates in nearly one hundred countries.
Bonduelle sells its bagged salads in France and Germany - 30/08/2024
- Bonduelle's total sales for the year ending June: 2.4 billion euros.
- Percentage of sales represented by the global bagged salad business sold: 7%.
- Sale of 65% of US canned vegetables and Long Life frozen foods business in 2022: 625 million euros.
Bonduelle: cool weather to penalize sales in 2023-2024 - 06/08/2024
- Bonduelle sales for the fiscal year ending June 30, 2024: 2.372 billion euros.
Nutréa Languidic plant closed by Eureden - 30/05/2024
- Nutréa, a subsidiary of the Eureden cooperative group, is located in Languidic, Morbihan.
- Forty employees are affected by the closure.
- Nutréa specializes in the manufacture of animal feed.
- Continuous and structural" decline in demand for animal feed in Brittany
- Nutréa was created in 2010 by Eureden in partnership with the Terrena cooperative
- Nutréa had 345 employees and sales of 360 million euros before the two partners separated
- Terrena took over the business and staff of certain sites, as well as the entire rabbit business
- Eureden retained five sites in Morbihan, Finistère and Côtes-d'Armor.
- The Nutréa brand remained common to both cooperatives.
Jean-Noël Darniche, new General Manager of Bonduelle Fresh France - 23/04/2024
- **Bonduelle Fresh sales**: €110 million
- - **Number of production sites**: 4
- - **Number of employees**: Nearly 600
- - **Types of activity**: Own-brand, private label and out-of-home catering
- - **Specialized in delicatessen salads with the takeover of Caugant in 2003
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