Buy the full study
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Synthèse du marché
1.1 Introduction
The potato market includes the production, distribution and sale of different types of potatoes, both for direct consumption and industrial processing. The main varieties are:[Cookist]
- White potatoes: These potatoes have a pale, floury flesh due to their high starch content. They are ideal for making dumplings, mashed potatoes and croquettes.
- Yellow-fleshed potatoes: Unlike white-fleshed potatoes, these are compact, firm and low in flour. Known as Agata, Spunta and Liseta, they are ideal for crispy fries, potato salads and baked side dishes. They are less suitable for making dumplings and mashed potatoes.
- Red potatoes: These potatoes have a mild but strong flavor. Although they have a red skin, the inner flesh is yellow, firm and not very floury. They are excellent boiled, fried or pan-fried, and can be used to make baked stuffed potatoes.
- American potatoes: Also known as sweet potatoes, they have a mild, sweet flavor. They contain more potassium and vitamin C, but less starch and sugar than other varieties. They are very versatile in cooking.
- New potatoes: These small, compact potatoes are freshly harvested tubers that are ideal for baked or pan-fried side dishes. They are not suitable for making dumplings or mashed potatoes.
- Vitelotte Potatoes: These potatoes have a purple skin and flesh, are rich in antioxidants and lower in calories than other varieties. They can be used boiled or to make dumplings.
- Turkish Potato: This ancient variety has a bright purple skin and dark yellow flesh. it is excellent boiled, roasted or cooked under the coals.
In Italy the annual production of common potatoes is around 1,500,000 tons, obtained on an area of about 60,000 hectares. Forty-five percent of all potato production comes from just three regions: Campania (22 percent), Emilia-Romagna (12 percent) and Abruzzo (11 percent).[Zipmec]
The size of the global potato market is estimated at US$111,825.01 million in 2023 and is expected to reach US$132,813.04 million by 2028, growing at a compound annual growth rate(CAGR) of 3.50% during the forecast period(2023-2028).[Mordorintelligence]
This analysis focuses specifically on the potato market in Italy. For information on related markets, such as fruits and vegetables, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
Potatoes represent the third most important food crop globally after rice and wheat in terms of human consumption. Exisoto over *,*** edible varieties of potatoes that can be found mainly in the Andes of South America. In addition, there are over *** species of wild potatoes, despite the fact that they are not ...
1.3 The local market
The Italian market consists of both early potatoes and common potatoes: more than one million tons of classic potatoes and just under half a million tons of early or new potatoes are produced each year. Common potatoes are grown mainly in Emilia Romagna, Campania , and Abruzzo, while the production of new ...
1.4 Analysis of Imports and Exports
In Italy, the potato sector plays a significant role in the agricultural economy. Potato imports and exports are key factors influencing market dynamics; interestingly, despite domestic production, the value of potato imports clearly exceeds that of exports. This phenomenon can be attributed to several factors, including steady demand in the domestic ...
1.5 Impact of the conflict between Russia and Ukraine
Following the outbreak of the Russian-Ukrainian conflict, there was a significant increase in the consumer price index. The scenario of geopolitical instability has affected several sectors of the global economy, with direct impacts on the cost of consumer goods. Due to tensions in the energy market and disruptions in supply chains, ...
2 Analyse de la demande
2.1 Demand characteristics
During ****, households experienced a significant reduction in spending on potato purchases, down **.* percent from the previous year. Despite the reduction in spending, potatoes remain a versatile and nutritious food: rich in complex carbohydrates, vitamins and fiber, potatoes offer nutritional benefits, contributing to energy intake and digestive health.
The highest expenditure value ...
2.2 Demand drivers
As shown in the chart below, most Italians consume at least one vegetable a day. Specifically, about*% of Italians consume about one serving per day, while **.*% report consuming about *-* servings of vegetables per day.
Vegetable consumption habits (***) Italy, ****, in thousands Istat The first factor that drives Italians to buy potatoes ...
2.3 Geographical distribution of demand
To analyze the geographical distribution of tuber demand in Italy, a map was created with the share of monthly household expenditure for each Italian macro-region. The regions of Southern Italy have the highest expenditure, amounting to €*.** current. The main potato-producing regions are Sicily and Campania , which account for about a third ...
3 Structure du marché
3.1 Market structure and dynamics
Analysis of the size of the potato market requires an assessment of the hectares of land devoted to cultivation. In ****, there was a*.* percent increase over **** in hectares cultivated for potatoes, indicating a significant increase in agricultural activity related to this product.
Cultivated area - potatoes Italy, ****-****, hectares (***) Ismea Enterprises ...
3.2 Value Chain
Cultivation: potato cultivation involves activities such as soil preparation, planting, irrigation, and disease and pest management Harvesting: once the potatoes are ripe, they are harvested. This can be done manually or with machinery. Processing: potatoes can be processed in various ways, such as cleaning, cutting, drying, or processing into products such ...
3.3 Distribution channels
Wholesale
In ****, there were *,*** enterprises active in the wholesale trade of preserved fruits and vegetables in Italy, a category in which potatoes (***) are included. This number increased in the last year by *.*% compared to ****.
Firms active in the wholesale trade of fresh or preserved fruits and vegetables Italy, ****-****, in ...
3.4 Main actors
The following are the main Italian players for potato production:
EUR. OP. Fruit. soc. cooperativa: Eur.O.P.Fruit is a partner in the commercial subsidiary Naturitalia, through which it implements marketing to domestic and foreign GDO and DO. It facilitated the establishment of Natura Nuova, a consortium structure that implements ...
4 Analyse de l'offre
4.1 Overview of the Offering
There are different types of potatoes and each has its own characteristics. Tubers par excellence, accessible and inexpensive ingredients, potatoes can be eaten in any way and can be used for starters, main courses and rich side dishes.
White potatoes: these are the most widely known and used type of potato; ...
4.2 Prices
The following is an average product pricing, analyzing the available squares and products.
[***]
[***]
4.3 Agriculture 4.0
Agriculture *.* is a type of farming that uses a range of technologies to improve agricultural efficiency and production. Agriculture *.* is an upgrade of precision agriculture (***) and is useful for harnessing technological innovation to improve farm efficiency, increase yields and product quality. Tools and technologies used by precision agriculture include:
sensors in ...
5 Règlementation
5.1 Rules and regulations
Potato production in Italy faces multiple challenges, influenced by environmental factors and changes in agricultural policies.
Common Agricultural Policy (***) ****-****: the European Union's new Common Agricultural Policy has introduced specific financial supports for the potato sector. These funds are intended to support farms in acquiring more efficient machinery and equipment, applying ...
6 Positionnement des acteurs
6.1 Segmentation
- Eur.O.P.Fruit
- Assofruit
- La Campagnola Soc. Cooperativa Agricola
- C.O.A.M.
- Ortomad
- O.P. La Maggiolina
- Colle D'Oro Società Consortile Agricola
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The potato market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
