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Summary of our market study
French CBD market valued at €200 million
The global CBD market has been growing rapidly, with therapeutic use being paramount, accounting for 42.8% of the global market in 2020. The expected CAGR between 2021 and 2030 is 51%, with market value projections rising from $2.74 billion in 2021 to $49.04 billion in 2028. In Europe, the CBD market was valued at 318 million and is expected to grow by over 400%.
France, Europe's leading producer of industrial hemp, had an obscure regulatory framework, but after 2020, the French CBD market showed growth potential following a ruling by the European Court of Justice that found the ban on CBD incompatible with the free movement of goods. This ruling paved the way for the marketing of CBD with a THC content of less than 0.2%.
The CBD market in France
In recent years, CBD (cannabidiol) has been increasingly recognized for its therapeutic applications, notably in the management of anxiety, depression and symptoms associated with cancer treatments.
It is estimated that the therapeutic segment accounted for some 40-45% of the global CBD market.
France is Europe's leading hemp grower. Production per cultivated hectare is 1 to 1.5 tonnes of hemp seeds and 6 to 8 tonnes of straw per hectare.
While CBD sales have been limited to e-liquids, beverages or food products, regulations are evolving and the market could extend to other product categories.
Young men under 35 account for half of all CBD consumers.
A majority of these consumers have been experimenting with CBD for less than a year, indicating that the market is still in an exploratory phase. A third of the population has already tried cannabis in their lifetime. CBD is considered a non-psychotropic alternative to cannabis. CBD, often presented as a healthier option.
CBD has made its mark mainly through e-commerce platforms and specialist stores, with hundreds of outlets now established across France, particularly in Paris.
CBD market players
- Weedy.fr - specialist in online CBD sales, subsidiary of Italian company Nature Verdea
- Justbob.fr - Italian company
- La ferme du CBD - Swiss player. The company offers flowers and resins, CBD oils, capsules, e-liquids and edibles.
- CBD'eau and FreshLabel/Elya - new players
- Cannadora - European hemp products
- Fresh label, Elya, Hellojoya, Hempt it
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
CBD is the common name for cannabidiol, a molecule found in hemp or Cannabis sativa, but also in other varieties of cannabis with a higher THC content. Hemp is distinguished by its THC content. In Europe and France, the hemp plant may contain no more than 0.3% THC. It is therefore the only plant authorized for CBD production in Europe.
To manufacture CBD-based products, the molecule must first be extracted from the plant. After extraction, various products can be designed, such as CBD oil, e-liquids, beverages and more. Flowers and resins can also be sold. Among the most popular products are cosmetics and food products.
The global market is experiencing interesting growth, with a CAGR of 15.8% expected between 2024 and 2030, driven by regulatory developments that are increasingly favorable to CBD. The therapeutic segment, with the development of CBD-based medicines, also appears to be a major opportunity for the sector. [Greeneo]
In France, the development of the sector is more complex, due to unclear regulations. Producers and sellers could have their merchandise seized and stores closed if they failed to comply with French regulations concerning the absence of THC in the finished product and the non-cultivation of CBD flowers and leaves, even though the European Union allowed it.
However, in November 2020, the European Court of Justice ruled that the ban on CBD, which was stricter in France than in other European countries, did not comply with European law, and this decision will set the precedent for future court cases.
We should therefore see a real development in French production, especially as France is already Europe's leading producer of industrial hemp. [Interchanvre]
The majority of sales are currently made online, with particularly strong traffic on foreign sites (Italian and Swiss in particular). Physical outlets are expanding in major cities.
1.2 The global CBD market is growing fast
The size of the global cannabidiol (***) of **. *% from **** to ****. This expansion of the CBD market can be imagined as a result of the increasing legalization of hemp-based products.
Evolution of the global CBD market World, ****-****, in billion dollars Source: ****
The main growth driver for the sector is the development of ...
1.3 The CBD market in France and Europe
In France, the CBD market is highly regulated and only the sale of CBD derived from hemp is authorized. In addition, smoking products (***) were banned and CBD could only be sold in the form of e-liquids, drinks or food before the European Court of Justice's ruling in November ****. The Court ruled ...
1.4 Interview with Aurélien Delecroix, founder of The Green Leaf Company.
Marine: Welcome to the Niche, the podcast that analyzes the niche market with the entrepreneurs who are shaking things up. I'm Marine and I work at Businesscoot, the start-up that dusts off market research before it starts. Subscribe to our podcast on Spotify and Apple Podcast. And now for today's niche: ...
1.5 Hemp cultivation in France
Although the hemp industry remains small in France, with almost *** employees and only ***** hectares under cultivation in ****, it stands out for the dynamism of its players and their innovative products, which meet society's environmental expectations. What's more, hemp has great potential for the marketing of CBD. The new version of the ...
2 Demand analysis
2.1 CBD consumer profile
Share of CBD experimentation and consumption by gender France, ****, % (***) Source: ****
In ****, the share of CBD experimentation and consumption in France shows modest differences by gender. Men are slightly more likely to experiment with CBD, with **.*% compared to **.*% for women.
However, year-round CBD consumption is almost equal between the two genders, reaching ...
2.2 Consumer habits
Answer to the question "Have you ever heard of CBD?" France, ****, % Source: Santé Publique France A significant majority of the French population has heard of CBD, with **% of respondents claiming to be aware of it . This indicates a growing awareness and relatively wide dissemination of information about CBD in the country. ...
2.3 CBD could benefit from the French craze for cannabis
Are French consumers cannabis regulars? France, ****, in percent Source: ****
CBD consumption appears to be linked to cannabis consumption, either as a complement or a replacement. Indeed **% of CBD consumers used to consume cannabis regularly or occasionally but stopped. **% are still using cannabis, either occasionally or regularly.
**% of CBD users consume ...
2.4 The growing popularity of CBD in recent years
CBD is becoming increasingly popular, as legislation becomes clearer about it.
Search interest for the term "CBD" France, ****-****, in Google Trends index Source: ****
The growing interest in the term "CBD" in France, as revealed by the Google Trends index from **** to ****, reflects significant momentum around the topic. In ****, the index ...
3 Market structure
3.1 The CBD value chain
The first stage in CBD production is the cultivation of hemp, for which France is the European leader. The CBD must then be transformed into the final product (***). For oils and capsules, CBD must be extracted from the plant. CBD can also be incorporated into foods and beverages. However, since the ...
3.2 CBD producers
The players
CBD production in France is complex, as the legislation is still unclear. While it is possible to grow hemp plants with a THC content of less than *.*% and sell finished products containing THC, it is forbidden to use their flowers. These flowers have the highest concentration of CBD. [***]
As ...
3.3 CBD sales websites
CBD sales sites have experienced particularly strong growth in recent years. Here, we analyze the traffic of the main websites used by the French.
In terms of traffic in ****, CBD sites appear to be dominated by weedy.fr, ***cbd.fr and lafermeducbd. fr.
Organic traffic for French CBD sales sites France, ...
3.4 Physical outlets by city
By the first quarter of ****,in France, there were *,*** stores specializing in the sale of CBD and CBD-derived products, and around *,*** tobacconists selling CBD products. [***] The main ones are Le Lab Paris, Green House CBD shop Paris, and Le Lab du Bonheur.
It's still difficult to open a CBD store in ...
3.5 In a booming market, store openings and takeovers are on the increase
Leading CBD retailers (***)
Source: ****
it's worth noting that presence in terms of sales can be very different from a brand's physical presence. These brands may have a strong online presence, targeting younger consumers who are accustomed to online shopping.
Dedicated brand creation and resale
In France, Ho Karan has launched a ...
4 Offer analysis
4.1 The different products available for sale
Distribution of different CBD ranges on specialized websites France, ****, % Source: ****
The graph shows a varied distribution of the different CBD product ranges available on specialized websites in France in ****. It can be seen that the inhaled CBD range is the most widely represented, present on **% of the sites studied, followed by ...
4.2 Product prices
Source: ****
Naturally, the higher the CBD concentration, the higher the price. The most expensive products are the ingestible oils. Products that require the least processing, such as flowers, cost the least. Other quality criteria, such as organic cultivation, can also lead to higher prices.
5 Regulations
5.1 The regulatory framework for the sale of CBD
Regulation of hemp cultivation:
According to the decree of December **, **** implementing article R. ****-** of the public health code for cannabis, the following provisions apply. [***]
The cultivation, import, export and industrial and commercial use (***) of Cannabis sativa L. varieties meeting the following criteria are authorized:
THC content less than *.*% ; THC content ...
5.2 Marketing constraints
MILDECA points out that products containing CBD remain subject to French legislation on the following points:
Products may not claim therapeutic virtues unless they are authorized as medicines by the Agence Nationale de Sécurité du Médicament et des Produits de Santé or the European Commission; Advertisements for these products ...
6 Positioning the players
6.1 Segmentation
- Fresh Label - Mag JAG
- Elya - Mag Jag
- weedy.fr
- justbob.fr
- Lafermeducbd.fr
- CBD eau
- Le Lab Paris
- Green House CBD Shop
- Green Leaf HelloJoya
- Naturellement chanvre
- Tilray Brands
- Le Chanvrier Français
- Hemp It
- Overseed
- Chenevia Pharma
List of charts presented in this market study
- Evolution of the global CBD market
- Number of hectares under hemp in France
- Breakdown of economic value by type of processing
- Share of CBD experimentation and consumption by gender
- Share of CBD experimentation and consumption by age group
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Latest news
Hemp It explores new outlets for hemp in Maine-et-Loire - 28/03/2024
- Industrial hemp seed cooperative
- New hemp protein processing unit
- Founded in 1964, Hemp It distributes hemp seed
- 150 growers cultivating 1,615 hectares
- The cooperative aims to market over 2,000 tonnes of seed in 2024, compared with 1,365 tonnes in 2023.
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