The market for synthetic meat - Italy

1.2 World Synthetic Meat Market

The Chinese synthetic meat market is expected to be valued at about $**.* billion in ****. This is slightly higher than the value projected for the rest of the world's cultured meat market. Cultured or synthetic meat refers to meat produced with in vitro animal cell cultures, as opposed to meat from the ...

1.3 Covid-19 impact

The pandemic has generated a sense of instability, leading Italians to shift their critical thinking about environmental and animal welfare. In particular, the pandemic could be the tipping point for making consumers aware of the close link between human health and natural ecosystems, thereby strengthening their orientation toward consuming food products ...

2.1 Italians and synthetic meat

Based on a survey conducted in **** by istituo ixè, it is possible to understand Italians' perceptions of synthetic meat, starting with their knowledge of the terminology used to identify synthetic meat. We can see from the graph how knowledge of this product is still low among the Italian population. The highest ...

2.2 Drivers of demand for synthetic meat

Among the drivers that would lead people to consume synthetic meat, we have in first place environmental sotenibility with **.*%, in second place care for animal life with **.*%, in third place curiosity to try this product with **.*%, and in fourth place the healthier aspect that would distinguish synthetic meat from meat obtained ...

3.1 Synthetic meat market structure

The industry, which currently includes fewer than *** start-ups, has attracted about $*** million in investment in **** and about $*** million in **** from some of the largest animal protein producers, including Tyson and Nutreco, and well-known investors, including Temasek and SoftBank. [***]

There are companies in Israel, the Netherlands and the United States that have ...

3.2 How is synthetic meat produced?

Process of creation

Synthetic meat is meat created in a laboratory. Cells are taken from a live animal or fresh meat, stem cells are extracted, proliferated with a bioreactor simulating the process that occurs naturally in an animal's body, and its muscle fibers. All this without having to use contaminants and ...

3.3 The business behind synthetic meat

Source: ****

4.1 Features of the offer

There are various types of synthetic meat, for which each manufacturing company specializes:

In fact, as the table shows, cultured meat production can further advance through the selection of cell lines from animals that are uncommon due to low meat content, long growth times or limited availability. For example, culturing ostrich ...

4.2 The prices of synthetic meat

Assuming, that artificial meat production costs can fall at the same rate as those associated with genome sequencing, a recent McKinsey study places the achievement of price parity between "real" steak and "test tube" steak in ****.

Cultured meat also gives rise to several economic and social issues of concern. The first ...

4.3 How the synthetic meat industry is evolving

In late ****, several leading cultured meat companies are transitioning to pilot-scale plants that will produce the first wave of marketed products after regulatory approval. In December ****, the Singapore Food Agency approved the sale of the world's first cultured chicken product, which is currently sold in several restaurants, public kiosks and butcher ...

5.1 Regulation

In Italy, there is no specific regulation for synthetic meat because the product has not yet been commercialized in the country. However, synthetic meat is subject to European food safety regulations and Italian food hygiene and safety regulations.

In December ****, the European Commission proposed regulations for the marketing of synthetic meat ...

6.1 Segmentation

• Upside Foods
• Aleph Farms
• BlueNalu
• MosaMeat