The beef market - Italy (2023)

1.2 The global market: beef

The global beef market reached an approximate value of $***.* billion in **** and is estimated to grow at a CAGR of *.**% between **** and ****, reaching a value of nearly $***.* billion.

Global beef market World, ****-****, US$ billion Expertm Market Research

Global beef demand is strongly influenced by rapid economic development and changes in ...

1.3 The local beef market

The local beef market is a key sector in the agribusiness of many regions and is an important pillar both economically and culturally. This market is characterized by a wide range of products, which vary according to the breeds of cattle raised, farming techniques and meat processing methods. From the point ...

1.4 Analysis of Imports and Exports

Italy is highly dependent on the value of imports of the product, as seen in the value of the coverage rate, which is around ** percent. From **** to ****, Italy's beef dog trade increased in both imports (***); in the specific case of imports, there is a decline in ****, which is **.* percent from the ...

1.5 Impact of the conflict between Russia and Ukraine

The outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in the consumer price index. The beef production sector is not exempt from this increase. Through analysis of the consumer price index for beef, an increase of**.* percent between January **** and August **** can be ...

2.1 Demand characteristics

The demand for beef in Italy tends to be very high; consumers are oriented toward the choice of this product both because of issues related to the culinary recipes of the place of origin and because of popular beliefs and habits. Specifically, below is the monthly household expenditure (***) on beef. As ...

2.2 Factors influencing demand

Meat consumption varies greatly by consumer age group, although it remains a widely favored product in Italy. The age group that consumes the largest amount of beef is those belonging to the **-** age group(***). In contrast, those who consume the least are those belonging to the **-** age group.

Beef ...

2.3 Geographical distribution of demand

To visualize the geographical distribution of demand, a map was created regarding beef consumption at least a few times a week, per *** people with the same characteristics. The highest consumption is in the Islands (***); the North has lower values, **.* for the Northwest and **.* for the Northeast. The higher meat consumption in ...

2.4 New demand trends: synthetic meat

The survey conducted in **** by the Ixè Institute provides insight into Italians' perceptions of synthetic meat, starting with their knowledge of the terminology used to identify the product. As can be seen from the graph below, there are still few Italians who know or have tried synthetic meat. In fact, the ...

3.1 Market structure and dynamics

The graph below allows us to reflect on the stability of the market taken under analysis, sugesting a balance between supply and demand. This means that the sector is mature and existing companies are able to meet demand without the need for new entrants. From **** to **** , there was growth, albeit slight, ...

3.2 Value Chain

Primary production: Breeding: breeders select and raise livestock, taking care of the genetics, nutrition and health of the animals. Nutrition: livestock nutrition is crucial to meat quality. It usually includes forages, grains and supplements. Livestock health management: includes prevention and treatment of diseases as well as animal welfare management. Processing and ...

3.3 Distribution channels

Beef distribution in Italy is organized through several main channels:

Large-scale retail trade (***): this channel accounts for a significant portion of the market. About **% of Italians purchase beef products from hypermarkets and supermarkets. In addition, another *% of purchases are made at discount stores. TraditionalButcher Shops: traditional butcher shops still play an ...

3.4 Main actors

The following is an overview of some of the key players in the sector.

Actors in the sector - Italy (***)

Actors in the sector - Italy (***)

Actors in the sector - Foreign

Industry Actors - Online

4.1 Type of Offering

Type of cut

In terms of supply, it is possible to classify different types of beef according to the cut given to it; specifically, a division can be made into three categories, which define its quality based on its organoleptic characteristics, composition, thickness of muscle mass, and amount of fat.

First-category ...

4.2 Prices

Below is an overview of monthly average prices by product variety in the last available month (***).

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4.3 New supply trends

Organic beef production represents a new supply trend that faces challenges and opportunities. This sector is characterized by the presence of predominantly small family farms and accounts for about * percent of the country's total cattle herd (***). The subsidiary market for organic beef in Italy has an estimated value of about *** million ...

5.1 Regulatory framework

The Italian regulatory framework of beef production, is regulated by a series of regulations designed to ensure its quality and safety. These regulations cover all aspects of production, from the rearing to the slaughtering of the animal to the labeling and sale of the product.

As established by EU Regulation ****/****, the ...

6.1 Segmentation

Italian Companies

Foreign Companies

• Creekstone Farms
• Jack’s Creek
• Greater Omaha Packing
• Rangers Valley
• Ozaki Beef
• Scarlino Carni
• A.I.A. - Agricola Italiana Alimentare
• GESCO - Amadori
• Bencarni
• Lanza