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1 Synthèse du marché
1.1 Market presentation
Confectionery products mainly contain sugar, with added flavorings and colorings. They come in a variety of shapes and textures (jelly beans, lollipops, chewing gum, etc.) and are aimed at children and adults. The global market is expected to continue growing, estimated at 197 billion euros in 2021 and forecast to continue growing at a CAGR of 3.8% until 2028.
The confectionery market in Brazil is a thriving sector that exemplifies the national love of sweets, including chocolates, candies and other confectionery products. This industry is a significant component of the Brazilian economy, demonstrating steady growth and strong consumer demand.
The COVID-19 pandemic in Brazil has had a mixed impact on the confectionery market. While the desire for comfort and indulgence has boosted the sale of sweets and chocolates, the economic crisis and health concerns have led consumers to make more conscious choices, impacting certain product categories.
In addition to the covid-19 crisis, changes in consumer habits towards a diet less rich in sugar are forcing manufacturers to adapt. They are developing healthier products (with less sugar, for example) and pooling their resources. In fact, the last few years have been favorable to acquisitions and mergers between companies.
Smaller manufacturers, on the other hand, are concentrating on traditional products, aimed at relatively older customers, or regional products. The challenges facing the sector are therefore considerable (economic, health and technological), but there are also opportunities, especially in niche markets.
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