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Summary of our market study
The French bakery, viennoiserie and patisserie (BVP) market is estimated at over 10 billion euros.
A significant trend within the industry is growing consumer interest in healthier food options, prompting companies to incorporate healthy ingredients such as seeds, cereals and ancient grains into their products.
The sector faces challenges such as soaring raw material prices, especially for butter and flour.
The market is characterized by a strong presence of companies of French origin, including Bridor, Délifrance, Harry's and Brioche Pasquier.
Consumption patterns indicate a slight decline in bread consumption, from 130 grams per day in 2010 to 105 grams in 2021.
Supermarkets are the main distribution channel, accounting for 47% of BVP manufacturers' sales, with bread making up 52% of BVP sales.
Out-of-home catering accounts for 14% of the market. Bread remains the most popular product, accounting for almost 70% of demand, followed by hamburger buns (around 22%). Frozen products account for around a quarter of demand in this segment.
France's trade balance for industrial BVP is balanced. Exports are mainly to Europe, with the United States ranking fourth among importers of French products.
Regulations guarantee that the use of the term "boulangerie" is reserved for professionals who meet specific production criteria.
French BVP market players
- Bridor (Le Duff Group): Renowned for its top-quality breads and pastries, Bridor caters not just to France but to an international clientele.
- Délifrance: A subsidiary of the giants NutriXo and Vivescia, Délifrance has carved out an enviable place for itself in the BVP sector. With a catalog ranging from crisp baguettes to delicate pastries, Délifrance brings the essence of French bakery to consumers around the world.
- Harry's (Barilla Group): The Harry's brand is positioned as a household name, reaching kitchen tables with its varied range of packaged breads and sandwich options.
- Vandemoortele: European leader specializing in bakery products.
- Brioche Pasquier: Symbol of French pastry-making.
- Neuhauser: Part of the Soufflet Group, Neuhauser remains an essential player in the market, offering a wide assortment of bakery products including bread, Viennese pastries.
- La Boulangère: Part of the Norac Group, La Boulangère stands out for its commitment to sustainable practices and product innovation. .
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The BVP (Boulangerie, Viennoiserie et Pâtisserie) market in France covers all activities relating to the production and sale of industrial bakery, Viennese pastry and patisserie products.
Among the top players on the French market, we find, in descending order of sales: bridor (Le Duff group), Délifrance (NutriXo, Vivescia), Harry's (Barilla group), Vandemoortele, Brioche Pasquier, Neuhauser (Soufflet group), La Boulangère (Norac), Jacquet Brossard (Limagrain), Mademoiselle Desserts and la Fournée Dorée.
The most important trend in 2024 is the growing consumer demand for healthy food at affordable prices. In industrial bakery products, we are seeing a move upmarket in the bread offering , with the addition of seeds and cereals known for their health benefits, as well as the return of ancient cereals rich in vitamins and minerals.
One of the main challenges facing the industry in this period is the rise in prices: raw materials (butter and flour), energy, transport, packaging... We can also mention the growing importance of the environmental impact of companies, as well as the digital transition.
1.2 The French market in good shape
French bread and fresh pastry production is on the rise, as the following graph shows. Companies in the sector are listed under NAF code **.**A: Industrial manufacture of bread and fresh pastry.
This class includes :
the industrial manufacture of bread, Viennese pastries (***) waffles and pancakes manufacture of frozen dough and dough ...
1.4 Balance of trade
The trade balance for industrial BVP is almost in balance, albeit with a slight surplus in ****. To establish this, we use the harmonized customs system, and more specifically code **** - Bread, pastry, cakes, cookies and other bakers' wares, whether or not containing cocoa; communion wafers, empty cachets for pharmaceutical use, sealing ...
2 Demand analysis
2.1 Typology of demand
The industrial BVP market is essentially a BtoB market. Indeed, the main customers are companies in other sectors. The main outlet for the French industrial bakery sector is supermarkets and hypermarkets, which account for **% of the sales of French BVP manufacturers. Other distribution channels are export (***).
Main market segments France, ****, in Source: ...
2.2 BVP demand in supermarkets
The total market for BVP (***).
Bread accounts for **% of BVP sales in supermarkets, while viennoiseries and pastries represent **% and **% respectively.
Breakdown of sector sales France, ****, in millions of euros Source: ****
Nevertheless, it is bread and Viennese pastries that are driving growth in this segment, as shown in the table below, which ...
2.3 Demand from out-of-home catering
Out-of-home catering accounts for **% of outlets in the industrial BVP sector (***).
Below is the out-of-home catering consumption of industrial BVP by product type for **** (***).
Bakeries
The table below details the categories of industrial bakery products most and least in demand by out-of-home catering players (***) :
Commercial foodservice accounts for **% of demand for ...
2.4 Terminal demand
Purchases of pre-baked or frozen bread and dough represent an average of **% of food purchases by bakery terminals, compared with just *% for artisan bakeries in ****.
Baking terminals are therefore an important customer sector for the industrial bakery sector.
This sector has seen a structural increase in activity over the past decade, ...
2.5 Focus on demand for Viennese pastries and industrial pastries
Sales of industrial pastries
The following chart shows the top-selling types of industrial viennoiserie products. Brioches top the sales charts, followed by pains au chocolat.
Segment breakdown of the industrial viennoiserie market France, ****, in millions of euros Source: ****
Sales of industrial pastries
The market for industrial pastries is characterized by a ...
2.6 The French and the consumption of bakery products
Consumption of bakery products
The average quantity of bread consumed by the French tends to decrease over time. In ****, the average French person will consume *** grams of bread a day, compared with *** grams in **** and *** grams in ****.
Bread consumption per day and per capita France, **** - ****, in grams Source: ****
Bread nevertheless ...
3 Market structure
3.1 A competitive ecosystem
Below is a simplified value chain for the bread-making industry in France:
Source: ****
We can distinguish three types of bread manufacturer: artisan bakeries and patisseries, bakery workshops in supermarkets and hypermarkets, and industrial BVP players. it should be noted that industrial BVP manufacturers may distribute their production to supermarket shelves, the ...
3.2 Number of establishments and employees
Against the backdrop of a sharp rise in total production, the number of companies industrially manufacturing bread and fresh bakery products has also increased. The number of establishments rose by **% over the entire ****-**** period, although the increase remains slight and limited by a period of stagnation between **** and ****.
Number of ...
3.3 Major players in the French sector
The following table shows the main players on the French market (***). We can see the importance of players of French origin, who dominate the national market.
Source: ****
In addition to their brands dedicated to the manufacture of industrial BVP products, these groups also own other brands in related fields, such as ...
4 Offer analysis
4.1 Increase in raw material prices
Since ****, the production prices of many products in France have skyrocketed. This is particularly true of the price of butter and bakery flour, raw materials that directly affect the production of bread, Viennese pastries and cakes. One of the main reasons for the rise in butter prices is the drop in ...
4.2 Offer typology
There are a large number of references for products offered by the industrial bakery-viennoiserie-pâtisserie sector. For an overview of the products on offer, we use the Neuhauser range as a starting point: Sector Categories Number of products Bakery Baguette ** Half baguette ** Bâtard ** Prepackaged ** Ciabatta * Panini * Bread * Bread rolls ** Other ...
4.3 New supply trends: diversification and healthy products
A growth sector: organic products
Consumers are increasingly looking for healthy, environmentally-friendly products from short supply chains. The growing demand for organic produce is affecting all sectors and forcing producers to take the organic step.
In ****, France's EGalim law severely disrupted the market for industrial Viennese pastries. Indeed, by ****, the processed ...
5 Regulations
5.1 Towards 7/7 opening of bakeries and bread depots?
Since ****, prefectoral decrees have prohibited bakers from working * days a week. In fact, the minimum weekly rest period is set at ** consecutive hours[***]. However, in the perishable industries sector (***), this rest period can be waived a maximum of * times a month, for a total of no more than * times a year. ...
5.2 The "bakery" appellation
The use of the terms "boulangerie" or "boulanger" has been regulated since the late ****s, by law n°**-*** of May **, ****, determining the legal conditions for the exercise of the profession of artisan baker.[***]
The use of the designations "boulangerie" and "boulanger" is reserved exclusively for professionals who knead their own ...
6 Positioning the players
6. Segmentation
- La Boulangère (Norac groupe)
- Jacquet Brossard (Limagrain groupe)
- Pasquier (Groupe)
- Menissez Groupe
- La Panetière
- Novepan
- ARGRU
- Atlantique Productions
- Harrys (Barilla Groupe)
- Bimbo qsr Plessis
- Bimbo Qsr Fleury
- Bimbo Qsr Aix
- Biofournil
- Boncolac
- Boulangerie Neuhauser
- Boulangerie Viennoiserie Française
- Boulangerie Yong
- Bretzels Moricettes Mfp Poulaillon
- Bridor (Le Duff groupe)
- Brio Gel
- Europe Des Pains
- Jacquet Panification
- Kauffer'S D'Alsace
- La Boulangerie De L'Europe (Neuhauser groupe)
- La Fournée Doré
- La Gerbe Savoyarde
- La Brioche Dorée (Le Duff Groupe)
- Le Duff Groupe
- Le Moulin De La Chaume (Intermarché les Mousquetaires)
- Le Fournil Du Val De Loire
- Les Moulins De Saint Armel ( (Intermarché les Mousquetaires)
- Les Moulins De Saint Aubert (Intermarché les Mousquetaires)
- Les Moulins De Saint Preuil (Intermarché les Mousquetaires)
- Limagrain Cooperative Groupe
- Mademoiselle Desserts groupe
- Menissez Frais
- Menissez Premium
- La Mie Caline (Groupe Monts Fournil)
- Norac Foods
- Pains Saint Rolan
- Planete Pain
- Tipiak Panification
- Vivescia
- Puratos Group
- Moulin Soufflet
- Moulin Meckert (Moulin des Moines)
- Moulin de la Marche
- Soufflet Groupe
- Paindor (Vandemoortele)
- Mecatherm
- Eurogerm
- Vandemoortele
List of charts presented in this market study
- Market size for industrial production of fresh bread and pastries
- Balance of trade in bakery, pastry and cookie products
- France's main suppliers
- Main importing countries
- Employees registered under NAF code 10.71A (Industrial manufacture of bread and fresh pastries)
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Latest news
Bakery: Le Duff swallows Dutch Pandriks - 17/04/2024
- Acquisition of the Pandriks group by Bridor, a subsidiary of the Breton giant Le Duff.
- - Pandriks employs 400 people, based in Meppel (Netherlands) and Fulda (Germany).
- - The aim of the acquisition is to expand Bridor's range of organic products and strengthen its positions in Northern Europe.
- - Bridor has already made acquisitions (Panidor in Portugal and Le Coq Cuisine in the United States)
- - Le Duff sales: from over 2 billion euros five years ago to 2.7 billion in 2023.
- - With the integration of Pandriks and its annual sales of 150 million euros, Le Duff expects to total nearly 3 billion euros in 2024.
- - Bridor is part of the industrial branch of the Le Duff Group, which also includes Cité Gourmande and Frial.
- - Le Duff aims to create a world leader in premium meals.
- - Le Duff employs 19,000 people worldwide.
Vif to manage Brioche Pasquier's factory park - 21/03/2024
- - Sales in 2022: 859 million euros.
- - Number of employees: 3,600.
- - Number of production sites: 17 (including 3 abroad: UK, USA, Spain).
- - Sales presence: Belgium, Italy, Portugal, Asia.
- - Five activities: brioche, rusks, patisserie, international, "Agri" division.
- Vif: - Sales in 2023: 28 million euros.
- - Number of employees: over 270.
- - Number of sites equipped: over 700.
- - Number of users: 18,000 in France and abroad.
La Boulangère puts fair-trade butter in its pastries - 21/11/2023
- La Boulangère has built a lasting partnership with French farmers for the third time.
- The partnership involves the inclusion of organic, fair-trade, French butter in its recipes from next April.
- The contract involves forty farmers and the Bellevigny dairy (Eurial) in Vendée, who will supply 80 tons of organic butter.
- The purchase price is guaranteed for a period of three to five years. 70% of the raw materials used in our conventional products come from French fair trade.
- 77% of the raw materials used to make the brand's organic breads and viennoiseries are of French origin.
- The cost increase for the company is 15% compared with conventional raw materials Figures
- La Boulangère has sales of 500 million euros, 35% of which come from exports.
- One third of French sales are generated under the La Boulangère brand
- La Boulangère brand, which includes 45 bread references and 15 Viennese pastries.
The company employs 2,200 people.
La Boulangère has 7 industrial sites, including 4 in the Vendée region.
Beer: now world leader, Soufflet wants to make malt greener - 15/11/2023
- Malteries Soufflet has acquired 100% of Australia's United Malt through a €1 billion investment.
- Following the purchase, the division of the InVivo group became number one in the sector, with 41 plants and a quarter of the world market.
- Malteries Soufflet has opened operations in new countries, including North America and Australia.
- Craft beers account for 15% of beer sales worldwide
- Malteries Soufflet expects craft beer consumption to pick up again in less than two years
Cereals: Moulin des Moines invests to rebuild - 19/10/2023
- Destruction by fire of almost all its production facilities at Krautwiller (Bas-Rhin), in 2022
- Pioneering organic food company in Alsace
- Ongoing investment of 30 million euros
- 49 employees
- The Moulin des Moines group generates sales of around 20 million euros.
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The industrial BVP market | France
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