The children's clothing market - Spain

1.1 Definition and presentation

Children's apparel targets an audience ranging from children over 3 years old to teenagers. The market research presented below focuses on children's apparel, excluding the children's footwear and baby clothing segments.

Globally, the children's apparel market is driven by three countries (United States, China and India), which account for 45% of the total. Europe has only 20% of the total market, with a declining birth rate.

In Spain, the children's apparel market faces several headwinds. On the one hand, the birth rate (1.24 in 2019) and the declining number of births (341,315 in 2020) reduce the number of potential consumers. With a declining cohort of young people and a general aging of the population, the market is structurally facing fewer consumers. In addition, the emergence of covid-19 has led to a 12.5% drop in sales in 2021, due to the health closure of retailers, but also to the sharp drop in Hispanic GDP and uncertainties inviting Spanish households to adopt a wait-and-see attitude. On the positive side, the reduction in the number of children has been accompanied by an increase in spending per child.

However, the recovery of the economy is very dynamic and the children's clothing producing regions (Madrid, Catalonia, Andalusia, Valencia, etc.) are experiencing positive export sales dynamics, especially to the United States.