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Summary and extracts
1 Market overview
1.1 Definition and presentation
Children's apparel targets an audience ranging from children over 3 years old to teenagers. The market research presented below focuses on children's apparel, excluding the children's footwear and baby clothing segments.
Globally, the children's apparel market is driven by three countries (United States, China and India), which account for 45% of the total. Europe has only 20% of the total market, with a declining birth rate.
In Spain, the children's apparel market faces several headwinds. On the one hand, the birth rate (1.24 in 2019) and the declining number of births (341,315 in 2020) reduce the number of potential consumers. With a declining cohort of young people and a general aging of the population, the market is structurally facing fewer consumers. In addition, the emergence of covid-19 has led to a 12.5% drop in sales in 2021, due to the health closure of retailers, but also to the sharp drop in Hispanic GDP and uncertainties inviting Spanish households to adopt a wait-and-see attitude. On the positive side, the reduction in the number of children has been accompanied by an increase in spending per child.
However, the recovery of the economy is very dynamic and the children's clothing producing regions (Madrid, Catalonia, Andalusia, Valencia, etc.) are experiencing positive export sales dynamics, especially to the United States.
1.2 The world market
The global children's apparel market size was $***.* billion in ****. According to Fact.MR estimates, the sector is expected to reach $***.* billion by ****, an increase of *.*% from ****. Thereafter, the market is expected to continue to grow at a CAGR of *.*% to reach $***.* billion in **** and $*** billion in ****. Therefore, the market is expected ...
1.3 The domestic market
The classification of products carried out by the INE, allows us to highlight two economic activities related to children's clothing
CNAE Code ***; includes the creation of all clothing. Therefore, this activity includes clothing for adults and children. CNAE Code **** ; includes the manufacture of clothing for babies, sportswear, swimsuits, hats and caps, ...
2 Demand analysis
2.1 Demographics in Spain
Between **** and ****, there was an increasing trend in the average age at childbearing in Spain, from **.** years in **** to **.** years in ****. In parallel, the number of children per woman experienced certain fluctuations throughout the decade, but generally showed a decline. In ****, the fertility rate was *.** children per woman, while in ****, this ...
2.2 Household spending on child rearing
An increase in the cost of raising a child in Spain was observed between **** and ****. Indeed, if raising a child in **** cost on average *** euros in ****, the figure reached **% more in **** with an estimated cost at *** euros.
Thus the average expenditure per month to raise a child in Spain in **** varies ...
2.3 Fashion buying trends
As for the fashion sector, we note first of all that between price and quality, price is the criterion favored by consumers with **%. Quality is therefore the main criterion in this dilemma for **% of Spaniards.
Price or quality ? Spain, ****, % Source: ****
Also, it is perceived that other criteria concern the Spaniards in ...
2.4 The impact of inflation
If in March **** we can see a slowdown in inflation (***) posed consumption problems for Spaniards. A survey conducted by PWC, which can be seen in the graph below, shows that in ****, **% of Spaniards were thinking of reducing their fashion consumption due to inflation.
Percentage of Spaniards who plan to reduce their ...
3 Market structure
3.1 Market value chain
3.2 Production
The classification of products carried out by the INE, allows us to highlight two economic activities related to children's clothing
CNAE Code ***; includes the creation of all clothing. Therefore, this activity includes clothes for adults and children. CNAE code **** ; includes the creation of clothing for babies, sportswear, swimsuits, hats and caps, ...
3.3 Distribution
in terms of distribution, it can be seen that the physical channel continues to dominate sales with **.*% of sales. The online channel therefore represents **.*% of sales.
Distribution by channel of clothing sales in Spain Spain, ****, % Source: ****
As for the market shares of the different fashion retailers in Spain, some developments stand ...
4 Offer analysis
4.1 typology of the offer
Children's clothing can be grouped into three main categories:
Upper garments, which are worn to school or simply for going outdoors. They include heavy pieces, such as coats, jackets, smocks; undergarments, such as dresses, pants or jeans; and small pieces, such as T-shirts, sweaters and tracksuits. Footwear, both sporty and casual. ...
4.2 Prices
The graph below shows a great instability of consumer prices for baby and children's clothing in Spain. This instability is mainly due to the fact that the clothing market has two major sales periods starting in January and July of each year, thus creating a gap of ** index points between the ...
4.3 An offer between Fast Fashion and the need to offer more durable products in a circular economy
Fashion and Fast Fashion : Fast fashion is a business model in the fashion industry based on producing clothes on a large scale, at very low prices and with a very fast turnover of collections. In Spain, as in other countries, "fast fashion" has experienced a boom in recent decades, thanks to ...
5 Regulation
5.1 Legislation
Rebates; if they are optional in Spain, the following rules may apply:
Dates: Sales in Spain have two periods established by law: the winter sales period, which runs from January * to March *, and the summer sales period, which runs from July * to August **. In addition, there are the so-called "seasonal sales", ...
6 Stakeholder positioning
6.1 Segmentation
- Inditex groupe (Zara)
- Inditex groupe (Zara)
- H&M Groupe
- Nike
- Adidas
- LVMH Groupe
- Artsana Groupe (Chicco)
List of charts presented in this market study
- Global market size for children's clothing
- Evolución de la facturación del mercado de las prendas de vestir y de las prendas de bebé
- Facturación del mercado de la Ropa Infantil y bebé en España
- Cuotas de mercado del subsegmento ropa infantil y bebé en España
- Repartición por sexo de la población española de 0 a 16 años.
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Latest news
Zara successfully moves upmarket in the face of ultra-fast fashion - 13/09/2024
- - Inditex owns brands such as Pull and Bear, Massimo Dutti, Bershka and Zara.
- - Zara focuses on moving upmarket rather than competing with ultra-fast fashion.
- - Zara has over 1,800 stores worldwide.
Zara's recipe for remaining the world's leading ready-to-wear brand - 10/07/2024
- - Head office: Arteixo, ten kilometers from La Coruña, Spain.
- - Sales: nearly 36 billion euros last year.
- - Share of capital held by Amancio Ortega: 59%.
- - Proportion of production carried out close to main markets: 50% (in countries such as Spain, Portugal, Morocco and Turkey).
- - Worldwide store replenishment frequency: twice a week.
Zara, Bershka, Massimo Dutti, all Inditex banners to grow by 10% or more by 2023 - 14/03/2024
- Inditex sales: up +10.4% to 35.9 billion euros.
- Growth rates of the Inditex Group's various banners: all up by 10% or more, with Oysho showing the strongest growth (+19%).
- Number of stores operated by Inditex by the end of fiscal year 2023: 5,692.
- In-store sales growth: 7.9%
- Increase in e-commerce sales: 16% to 9.1 billion euros.
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