The market for children’s shoes - Germany (2023)

1.1 Scope of the study

Children's shoes are shoes specially designed for children to meet their needs and requirements. They are usually available in different sizes to suit the growing feet of children.

Children's shoes are characterized by various features that are designed to meet the needs of children. These include a snug fit, adequate space for feet to grow, proper cushioning and support for foot development, a flexible sole for natural movement, breathable materials, and sturdy construction to support children's active lifestyles.

Most children's shoes are designed for specific age groups or foot sizes, for example, baby shoes for newborns to toddlers, toddler shoes for the early kindergarten years, and children's shoes for older children. Depending on the age and activity level of the child, there are different types of children's shoes such as athletic shoes, sandals, boots, slippers and more.

Shoes are products that are traded worldwide and their value chain is globally connected. Therefore, this market faces global trade. The major supplying countries are China, Vietnam, Indonesia and Italy. The major consuming countries are Poland, France, Slovenia, Italy, and Netherlands.

Between 2021 and 2022, footwear manufacturers increased their sales by 11.6%, with foreign sales growing by 12.6% [Shoez].

In Germany, Deichmann, Hamm-Reno Group, Schuhhaus Siemens, Görtz and Kienast Group are the top-selling shoe retailers [Bundesanzeiger].

The following market study deals with consumer typology and current trends in the industry. In addition, the market structure and the competitive situation are analyzed to provide insightful information.