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1 Market overview
1.1 Definition and presentation
Men's ready-to-wear includes all menswear aimed at the mass market. By definition, ready-to-wear is the opposite of the made-to-measure and luxury markets, which are covered in another market study on our site.
The global men's ready-to-wear market is dominated by Asia, which accounted for almost 40% of total sales in 2019, ahead of Europe. China and India are driving global growth in the sector, and the continent boasts a large number of manufacturers.
One of the main changes in recent years has been the increasingly rapid rise of digital sales and the Internet as a means of sales and information. Men's interest in men's fashion continues to grow, thanks in part to social networks, which are a source of aspiration for consumers.
In Spain, the men's fashion market is currently dominated by major retailers such as Inditex, Mango, El Corte Inglés and others. The five biggest companies in the sector share 57% of the market, while internet sales continue their meteoric rise, reinforced by the health crisis that Spain went through in 2020 and 2021. The two most popular online fashion sites in the country are Privalia and Zalando, with online sales reaching 26% of the total in 2021.
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the men's ready-to-wear market | Spain
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