The baby diaper market - Germany (2023)

1.1 Scope of the study

Baby diapers are specially designed products that are used to catch the excretions of infants and young children and keep them dry. They are used to protect the baby from moisture and discomfort while maintaining a hygienic environment. Baby diapers usually consist of an absorbent core that absorbs liquids, a soft and breathable outer material that keeps moisture out, and fasteners such as Velcro or tape to keep the diaper securely in place. There are several types of baby diapers, including disposable diapers that are thrown away after a single use and reusable diapers that can be washed and reused. Baby diapers are an essential part of baby gear, providing comfort, protection, and convenience for infants and toddlers during potty training and beyond.

wThe birth rate has a direct impact on the baby diapers market. A higher birth rate leads to an increase in demand for baby diapers as more babies are born requiring these products. A growing population of infants and young children increases the demand for diapers, which leads to an increase in sales and revenue in the market.

Conversely, a lower birth rate can lead to lower demand for baby diapers. When fewer babies are born, the number of potential buyers of diapers decreases. This can hurt the market and lead to lower sales for manufacturers and suppliers of baby diapers.

According to preliminary results, around 739,000 children were born in Germany in 2022. This represents a decrease of 5.5% compared to the average for the years 2019 to 2021.