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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 21/11/2021

Summary and extracts

1 Market overview

1.1 Definition and presentation

As trendy as the latest pair of sneakers, the swimsuit has become a piece of clothing as well as a trend object in its own right in recent years. Trikini, swim briefs, swim shorts, tankini, monokini and bikini are the diﬀérentes variations that customers can find.

The swimsuit belongs to the broader category of swimwear. We will try to deal mainly with the swimwear market

The swimwear market can be divided into two main categories:

The "technical" swimsuits used by swimmers in the pool or sportsmen and women;
The "leisure" type swimsuits which are trendy and summery swimsuits for swimming in the sea and for the beach.

Men and women consume swimwear differently, with 75% of the world market being female [Kantar Worldpanel].

The latest trends in the Spanish market are anti-UV bathing suits, quick-drying swimsuits and stretch fabric swimsuits. There are also ecological trends in the consumption of swimwear.

2 Demand Analysis

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the players

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the swimwear market | Spain

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