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Summary and extracts
1 Market overview
1.1 Definition and presentation
As trendy as the latest pair of sneakers, the swimsuit has become a piece of clothing as well as a trend object in its own right in recent years. Trikini, swim briefs, swim shorts, tankini, monokini and bikini are the différentes variations that customers can find.
The swimsuit belongs to the broader category of swimwear. We will try to deal mainly with the swimwear market
The swimwear market can be divided into two main categories:
- The "technical" swimsuits used by swimmers in the pool or sportsmen and women;
- The "leisure" type swimsuits which are trendy and summery swimsuits for swimming in the sea and for the beach.
Men and women consume swimwear differently, with 75% of the world market being female [Kantar Worldpanel].
The latest trends in the Spanish market are anti-UV bathing suits, quick-drying swimsuits and stretch fabric swimsuits. There are also ecological trends in the consumption of swimwear.
List of charts presented in this market study
- Marché du maillot de bain en valeur
- Evolution de la taille du marché mondial des articles de bain en valeur et prévisions*
- Evolution du nombre d'articles de bain vendus dans le monde et prévisions*
- Taille du marché du swimwear
- Principaux fournisseurs de maillots de bain
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Latest news
Zara successfully moves upmarket in the face of ultra-fast fashion - 13/09/2024
- - Inditex owns brands such as Pull and Bear, Massimo Dutti, Bershka and Zara.
- - Zara focuses on moving upmarket rather than competing with ultra-fast fashion.
- - Zara has over 1,800 stores worldwide.
Zara's recipe for remaining the world's leading ready-to-wear brand - 10/07/2024
- - Head office: Arteixo, ten kilometers from La Coruña, Spain.
- - Sales: nearly 36 billion euros last year.
- - Share of capital held by Amancio Ortega: 59%.
- - Proportion of production carried out close to main markets: 50% (in countries such as Spain, Portugal, Morocco and Turkey).
- - Worldwide store replenishment frequency: twice a week.
Zara, Bershka, Massimo Dutti, all Inditex banners to grow by 10% or more by 2023 - 14/03/2024
- Inditex sales: up +10.4% to 35.9 billion euros.
- Growth rates of the Inditex Group's various banners: all up by 10% or more, with Oysho showing the strongest growth (+19%).
- Number of stores operated by Inditex by the end of fiscal year 2023: 5,692.
- In-store sales growth: 7.9%
- Increase in e-commerce sales: 16% to 9.1 billion euros.
Oniverse (formerly Calzedonia), revenues at 3.1 billion, strong push on foreign retail - 29/02/2024
- Total revenues: 3.1 billion euros.
- Revenue increase from 2022: +2% at current exchange rates.
- Share of foreign sales: 62% of total.
- Number of stores at year-end: 5,644.
- New openings during the year: 314 stores (+6%).
- Number of stores in Italy: 1,912.
- Number of stores abroad: 3,732.
- Countries with most new openings: the United States, France, Spain and Brazil.
- Total investment: 563 million euros (openings, technology, logistics, ESG).
- Future initiatives for 2024: development of Intimissimi Uomo and redevelopment of existing Calzedonia, Intimissimi and Tezenis stores.
Oniverse (formerly Calzedonia) invests in omnichannelity: Digital Hub It kicks off in Naples - 31/01/2024
- **Oniverse Goal**: Respond faster to the needs of dynamic and ever-changing markets by ensuring scalability and reliability of omnichannel platforms.
- **Launch Digital Hub IT**: Starting in March this year, dedicated to the development and management of technologies related to the Salesforce world and beyond, located in the Maritime Station in Naples.
- **Induction program for new resources**: Training path supported by experts from the Federico II University of Naples and K2 Partnering Solutions to deepen knowledge about Salesforce in the first three months.
- **Contribution of new resources**: Upon completion of the training, they will contribute to the development of Oniverse's omnichannel roadmap.
- **Organized visits**: At headquarters in Verona and other national and international specialization hubs.
- **Oniverse brands**: Calzedonia, Intimissimi, Intimissimi Uomo, Tezenis, Falconeri, Signorvino, Atelier Emé, Antonio Marras, Cantiere del Pardo, Grand Soleil Yachts, Pardo Yachts, and Van Dutch Yachts.
Zalando's challenges for growth on the European scene - 12/10/2023
- Sales volume in 25 European markets: 14.8 billion euros
- Sales: 10.4 billion euros
- More than 16,000 employees, including over 3,000 in technology
- 12 logistics sites in Europe and 3 under construction, including 1 in France, at Montereau-sur-le-Jard (77)
- More than 50 million active customers
- It references 7,000 brands Its market share by volume in online fashion in France is 3.4%, placing the company in 5th position, behind Vinted (12.6%), Amazon (9.1%), Shein (8.4%) and H&M (3.9%) (source: Kantar, 1st half 2023).
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the swimwear market | Spain
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