The catering market - France (2024)

1.2 The global market

The global catering market was estimated at $*** billion in ****. According to IMarc, the global market is expected to develop positively over the next few years, with a CAGR of *.*% up to ****. These data enable us to estimate sales for the coming years:

Sales trends in the global catering market World, ****-****, billions of dollars Source: ****

A steady upward trend in world market sales is therefore expected until at least ****, when sales should exceed $*** billion.

1.3 The French market

In this section, we'll use theNAF **.**Z: Catering services.[***] This subclass includes The provision of catering services on the basis of contractual arrangements with the customer, at a location specified by the customer and for a particular occasion.

The organization of weddings, banquets, cocktail parties, buffets, lunches and various receptions at home or at venues chosen by the customer. INSEE gives us access to the sales index for this NAF code at base *** in ****. Given that we have sales excluding tax of *.*** billion euros in ****[***], we can deduce a trend in sales volume between **** and ****: Size of the catering services market (***) France, ****-****, in billions of euros Source: INSEE Over this period, sales showed overall growth, albeit punctuated by significant fluctuations from one year to the next. Between **** and ****, sales increased by **.*%. Between **** and ****, an upward trend was observed, with values rising from *.** to *.** billion euros, indicating gradual market growth over these years. However, this upward trend was interrupted in ****, when sales fell significantly, reaching just *.** billion euros. This decline can be attributed to factors such as the COVID-** pandemic and associated restrictions, which led to a drop in demand for catering services due to event cancellations and restrictions on gatherings. In ...

1.4 The impact of Covid-19 on the catering market: how the pandemic has spurred innovation in the sector

The sector is one of the hardest hit during the health crisis, with the cancellation of business and private events due to the ban on gatherings.According to professional organizations, more than **% of caterers could disappear in the wake of the health and economic crisis, and the sector is suffering from competition from traditional restaurants and the development of takeaway and delivery sales.

The graph below details the decline in caterer activity in ****, which falls to an index below *** for the first time since ****, with the market as a whole on the rise. The months of the first containment were particularly painful for this market, as was the end of the year during the second containment.

Impact of Covid-** on the catering market in France (***) France, ****-****, index base *** in **** Source: ****

The year **** would have marked the global catering sector with an **% drop in sales compared to ****. [***]

The start of **** was complicated for the sector, but the summer period enabled it to return to pre-crisis sales levels .

According to France Bleu, the new Omicron variant in France has severely disrupted the sector once again. Government directives advise companies not to organize end-of-year seminars or festive events. As a result, according to ...

2.1 Demand typology: French food consumption habits

To adapt their offer, it is important for caterers to understand the food consumption habits of the French and their expectations regarding their diet.

Interested in food? France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

First of all, it's important to note that * out of ** French people are interested in food-related issues, with **% saying they are very interested and **% saying they are quite interested. [***]

However, the subject is not perceived in the same way according to age, income or political sensitivity. In fact,**-** year-olds feel less concerned by this issue (***) think thatmeals are "an essential moment for family exchanges", and even **% believe that they "constitute precious opportunities for meeting people and moments of conviviality".[***]

Meaning of "eating well" for the French France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

According to the data, the main dimension associated with "eating well" for the French in **** is"eating healthy", with **% of respondents emphasizing the quality of ingredients. This trend reflects the growing concern for health and food well-being within French society.

Next,"eating well" or food pleasure is the second most important dimension, cited by **% of respondents. This underlines the importance attached to gustatory pleasure in the choice of food and in the definition of eating well for the French.

The dimension of"affordable ...

2.2 Corporate events, a major demand for catering services

Caterers organizing receptions have a rather varied clientele; between individual and corporate customers, or private and public clientele, demand remains fairly high. According to anINSEE report on caterers organizing receptions, we can draw up a breakdown of caterer sales according to different customers.

Breakdown of sales by customer for caterers and other food services France, ****, in Source: ****

In ****, businesses accounted for almost **% of catering and restaurant customers. Businesses therefore account for the largest share of sales, with a contribution of **.*%. This preponderance of sales to businesses can be attributed to various factors, such as corporate events, business meetings and catering services offered at seminars and conferences.

Public authorities account for the second largest share of sales, contributing **.*%. This category includes catering services provided to public administrations, educational establishments, hospitals and other government institutions. This significant share of sales reflects the continuing demand for catering services in the public sector.

Finally, private customers account for a substantial share of sales, with a contribution of **.*%. This category covers catering services for private events such as weddings, birthdays, family celebrations and other personal celebrations. Demand for private catering services reflects social and cultural trends, as well as individual entertainment and dining preferences.

Breakdown of ...

2.3 Weddings, a significant demand for catering services

Weddings are particularly important events in the catering industry. The quality of the food and beverages served at the reception is one of the key elements contributing to the success of a wedding. Catering services therefore play a major role in fulfilling the gastronomic wishes of future brides and grooms, offering personalized, refined menus tailored to individual preferences.

Growth in the number of weddings France, ****-****, in thousands Source: ****

Overall, there is a tendency for the number of weddings to fluctuate over the years, with relatively moderate variations overall. Between **** and ****, the number of marriages celebrated rose slightly by *.**%.

Between **** and ****, the number of marriages appears to be on a slight downward trend, with figures hovering around the average of previous years. This period could reflect socio-economic and demographic factors influencing marriage decisions, such as economic instability, changes in attitudes towards marriage or demographic trends such as an ageing population.

In ****, a sharp drop in the number of weddings is observed, which can be attributed to the impact of the COVID-** pandemic and containment measures that have restricted celebrations and social gatherings.

However, from **** onwards, a recovery seems to be underway, with a notable increase in the number of weddings, then ...

2.4 A market with fairly seasonal demand

Evolution of the search "Traiteurs" on google France, ****-****, index Source: ****

Note: The graph above represents the proportion of searches for a given keyword in a specific region and for a specific period, compared with the time when the rate of use of this keyword was highest (***). Thus, a value of ** means that the keyword was used half as much in the region concerned, and a value of * means that the data for this keyword is insufficient.

French demand for catering services is therefore strongly influenced by seasonality. The graph above illustrates this phenomenon perfectly: in fact, there is a peak in searches between November and December each year, for the end-of-year festivities. There's also a smaller peak inApril, perhaps linked to Easter.

Search peaks are lower in **** due to the Covid pandemic.

2.5 The 2024 Olympic and Paralympic Games will boost demand for catering services

The organization of the **** Olympic and Paralympic Games is not only a world-class event, but also a major opportunity for the hotel, restaurant and catering sectors. By hosting this major event, France is preparing for a significant increase in demand for catering services, both from Games organizers, athletes and international delegations, and from the general public.

** million meals (***) are expected to be distributed during the Paris **** Games. [***]

Meal distribution by consumer type France, ****, in millions of meals Source: ****

For all meals, Paris **** aims to deliver a quality service based on * pillars: product and service quality, taste and know-how, and product integrity.

Origin of food supplies for the Olympic Games France, ****, % of total Source: ****

The organization of the **** Games aims to be as environmentally friendly as possible. The majority of food products will therefore come from France(***).

3.1 Value chain

Source: ****

To prepare the dishes that will be served to consumers, caterers first source their raw materials from a wide range of suppliers.

Some caterers recover unused foodstuffs from events and donate them to associations for redistribution to people in need.

3.2 Number of companies and number of employees

Growth in the number of establishments registered in the ****Z activity "Catering services" France, ****-****, in number of establishments Source: ****

Over the ****-**** period, an overall growth trend in the number of establishments is observed, with an increase of **.*%. In ****, a slight decrease is observed, with the number of establishments falling to ****. This decrease could be influenced by various factors, but may be particularly linked to the Covid-** pandemic. In ****, there is a noticeable upturn, with a significant increase in the number of establishments to ****, demonstrating the sector's resilience and ability to adapt to previous challenges. The growth trend continues in ****, with the number of registered establishments rising to ****.

Change in the number of employees registered in activity ****Z "Catering services" France, ****-****, number of employees Source : Urssaf Over the ****-**** period, variations in the number of employees are observed, reflecting changing market dynamics. In ****, the number of registered employees was **,*** , then in ****, a slight increase is observed with the number of employees rising to **,***, suggesting moderate employment growth in the sector. However, in ****, a significant decline is recorded, with **,*** registered employees. This decline can be attributed to various factors such as the economic repercussions of the COVID-** pandemic, restrictions on ...

3.3 Geographical distribution

Auvergne-Rhône-Alpes,Île-de-France, Nouvelle-Aquitaine andOccitanie account for almost **% of catering establishments in France.

3.4 A fragmented market with intensifying competition

Key players

Compass Group Plc, Sodexo, Aramark Corporation, Elior Group, Delaware North, Westbury Street Holdings, Ovations Food Services, Thompson Hospitality, Dine Contract Catering, Olive Catering Services[***]

A relatively fragmented market

According to Les Echos, the French catering market is fragmented , with virtually all players subject to strong competition and low market share. Generally speaking, all French caterers have sales of less than *** million euros.

Intensifying competition drives market concentration

Pic-interalso stresses the intensification of competition, explaining that caterers not only have to adapt to competitors already present on the market, such as low-cost caterers, but also have to face up to new entrants who may overshadow them.these include artisan bakers and butchers, as well as supermarkets with their self-service caterers, who are renewing their offer by offering catering products at very attractive prices.

Another way of adapting to this competition is to set upa national network of caterers, likethe Traiteurs de Francenetwork .network, which brings together over ** French caterers who organize receptions, the aim being to have a highly diversified offer and centralized services. The association has a number of objectives, including

The definition of a common charter to promote the catering profession; Building a national network of caterers; Responding ...

4.1 A diversified offering with a wide price range

Caterers are aware that demand is relatively dominated by the corporate and events sectors, so the offer is generally relatively upmarket, with products that can be adapted to customers' needs (***). The aim is usually to offer food that is healthy, easy to eat, tasty and aesthetically pleasing.

Service prices are available after requesting a quote. These services include

Reception organization(***); Meal delivery for companies(***); Amuse-bouche delivery(***); Organization of dinners(***); Convention organizations(***).

According to the Traiteur.Mondevis website, caterer prices depend above all on the services offered. Here's a table summarizing thebudget per persondepending on the services offered:

Increased competition in the sector is leading to lower margins, which in turn is prompting players to lower their prices. On average, the prices charged by France's leading caterers to private customers are as follows:

Source: ****

4.2 The catering market: professionals increasingly committed to sustainable development

Against a backdrop of growing awareness of environmental issues, professionals in France's catering sector are increasingly committed to a sustainable transition. Faced with the challenges posed by ecological and societal concerns, these players are actively seeking innovative solutions to reduce their environmental footprint and promote more responsible practices. The initiatives and strategies adopted by these professionals are varied in order to meet consumers' growing expectations in terms of sustainability and respect for the environment.

Introducing the "Zero Waste Catering" concept:

The "zero waste" movement is emerging as a concrete response to growing environmental concerns, aiming to significantly reduce, if not eliminate, waste production. This approach revolves around five fundamental principles, known as the "*Rs": Refuse, Reduce, Reuse, Recycle and Return to the Earth. By challenging our consumption habits and promoting a circular economy, the zero waste movement embodies a philosophy designed to promote responsible, sustainable consumption.

Relevance for caterers:

For caterers, the transition to a zero-waste approach is of particular importance. As suppliers of food for large numbers of people at events, they play a key role in the production of waste, whether it's food scraps, packaging or disposable crockery. Adopting a zero-waste approach has significant benefits, including reducing food waste ...

4.3 Caterers specializing in the "healthy" segment

With concerns about health and well-being playing an increasingly important role in French lifestyles, the catering market is evolving to meet these new expectations. A significant trend is emerging with the advent of caterers specializing in the "healthy" segment, catering to a clientele in search of balanced, nutritious food choices. French consumers are increasingly aware of the importance of a healthy, balanced diet for their health, which translates into a growing demand for more virtuous food options. In this context, "healthy" caterers are positioning themselves as key players, offering menus and services focused on the quality of ingredients, the freshness of products and the variety of healthy dishes.

Examples of "healthy" caterers:

Sweatandnuts

Sweetandnuts is a caterer specializing in healthy, eco-responsible cuisine, featuring a meticulous selection of fresh, organic produce, carefully chosen from local producers. All presented in a unique, warm and relaxed setting, offering an exceptional culinary experience.

Source: ****

Judy

Founded in **** by Dominique Gassin, a naturopathic doctor originally from Australia, Judy embodies a qualitative philosophy centered on "the taste of good products and the conscious choice of what is good for oneself, for others and for the planet".

At Judy's, Dominique offers recipes that follow the principles of naturopathy. ...

5.1 Regulatory framework

According to jesuisentrepreneur. fr and legalplace.fr, in terms of professional regulations, lhealth and safety standards are very restrictive. These include

The cold chain must not be broken; Transport and storage in refrigerated trucks which must be carried out rigorously.

Failure to comply with installation standards (***) will result in immediate closure of the establishment. Visit sanitary inspectionson the premises or on transport, are frequent.

There is also mandatory hygiene training according to article L***-*: "The operation of establishments producing, processing, preparing, selling and distributing food products may be subject to the presence on the staff of these establishments of a person who can provide proof of specific training in hygiene.tablissements d'un personne pouvant justifier d'une formation spécifique en matière d'hygiène alimentaire adaptée à l'activité de l'établissement concerné."

The French law on the modernization of the economy (***). Penalties for exceeding these terms have been reinforced.

Since the New Economic Regulations Act and the Grenelle * Act, listed companies have been obliged to communicate on the impact of their activity on the * main criteria of CSR. Ecology and the wasteful use of plastic cutlery, for example, are now part of the information provided by listed companies.

5.2 The Garot Act of February 11, 2016

The law of February **, **** lays the foundations for measures to combat food waste, including provisions such as a ban on denaturing foodstuffs that are still consumable and the obligation for supermarkets over ***m² to enter into donation partnerships. It also establishes a hierarchy of actions to be taken to reduce waste, including :

*. Preventing food waste;

*. Use of unsold food for human consumption, through donation or processing;

*. Recovery of unsold food for animal feed;

*. The use of unsold produce for agricultural composting or energy production, notably through methanization, in accordance with Article L***-**-* of the French Environment Code.

Since January ****, this Garot law has been extended to food manufacturers and catering professionals.

Source: ****

6.1 Segmentation

The startup Alchimii (***) is also present on this market. Comprising some ** independent caterers, Alchimii is regarded as France's*st caterer in Franceaccording tolatribune.fr. Alchimii's main activity is tobuy catering services and resell them to customers. The company takes care of delivery, and also offers complementary services such as the supply of drinks, kitchen equipment or even the search for a venue for the event.

6.2 Analyse financière des entreprises du secteur

• Potel et Chabot
• France Prestige Services
• Elysée Réception
• Réception Prestige
• Rousseau Event Traiteur
• Curty’s
• Dalloyau
• Riem Becker Groupe
• Raynier Marchetti (Groupe Butard)
• Kieffer
• Joubin Traiteur
• Lenôtre (Sodexo Groupe)
• Valentin Traiteur Groupe
• Momense Potel et Chabot (Accor Groupe)
• Dalloyau
• Butard Groupe
• La Truffe Noire
• Sysco Groupe - Davigel
• Les traiteurs de France
• Maître Coq (LDC Groupe)
• Paris Society (Accor groupe)
• Pierre Martinet
• Traiteurs de Paris
• Jeusselin
• Mix Buffet
• Loste Groupe - CA Traiteur et salaison
• Pignol
• Hediard
• Festins de Bourgogne
• Cirette Traiteur
• Traiteurs de Paris
• FICT Fédération Indépendante des Charcutiers Traiteurs
• Traiteur événementiels
• Karl's traiteur Antilles
• Maison Alexandre Traiteur Paris
• Le Cercle Traiteur
• Tipiak Traiteur Pâtissier
• Paso Traiteur (Fleury Michon)