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Summary of our market study
The size of the wedding market in France is estimated at €3.4 billion in 2022.
The French wedding market has undergone significant changes in recent years, with the overall size of the market showing a downward trend. The number of weddings has fallen significantly since 2004, dropping by almost 20% to between 215,000 and 244,000 in 2022.
One of the key trends in the French wedding market is the growing popularity of handmade arrangements, where elements such as invitations, decorations and other wedding-related products are often handcrafted. This trend has even extended to services such as hairdressing, make-up and photography. More and more couples are opting for services provided by friends and family.
Average wedding expenses reflect this frugal mindset. The average expenditure for a wedding is around 8,000 to 10,000.
Young people under 35 are more likely to spend more on their nuptials than their elders, with a projected budget closer to 10,000 euros.
cOVID-19 has had a considerable impact on the wedding market, with many weddings postponed to the following year and an estimated 50-90% drop in the market.
To finance these matrimonial events, most French couples turn to savings, which account for around 60% of financing sources. Contributions from relatives come in second, at around 10-15%, followed by participatory financing, external sponsors and credit financing.
Wedding dress manufacturers :
- Pronuptia International: one of the historic leaders in the French wedding dress market.
- Pronovias: a major Spanish player in the wedding dress sector
Wedding planners :
- Laura Z: represents the boutique segment of wedding planning services in France.
- Numerous wedding planners offer their services.
- Weddings represent an important part of caterers' sales
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Summary and extracts
1 Market overview
1.1. Market overview and definition
The wedding market comprises all products and services related to weddings. It ranges from ceremonial clothing (wedding dresses and suits) to venue, catering and organization services. The wedding market is therefore closely linked to the budgets that future brides and grooms devote to the celebration, as well as to consumer trends.
The global wedding market is growing fast. Itis forecast to have a compound annual growth rate (CAGR) of 15.3%, reaching over 600 billion dollars by 2032. Such growth can be explained both by the rise in global disposable income, and by the increase in the number of weddings celebrated per year. The United States remains the market leader in terms of spending.
Bucking the global trend, the French market stands out for the singularity of its slowdown. Although the wedding market has been catching up strongly since the Covid years, the overall size of the French wedding market is down due to a combination of factors. The number of weddings has fallen by 13% since 2004; and future brides and grooms are less and less willing to spend large sums on weddings, their budgets severely impacted by inflation.
The market is made up of the same type of players as those operating on a global scale: designers and distributors of wedding dresses, caterers and exceptional venues.... wedding planners, on the other hand, constitute the specificity of the French market, where they are still struggling to establish themselves as key players.
At the same time, strong trends are emerging in the French market, such as the premiumization of weddings for an affluent segment of the French population that is increasingly tempted by destination weddings, eco-responsibility and "homemade".
1.2. strong global growth
In ****, worldwide sales in the wedding market are estimated at ***.* billion US dollars. It is expected to grow at a CAGR of **.*% over the period ****-****. @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ********** * * *** *;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:*cm; mso-pagination:widow-orphan; font-size:**.*pt; font-family: ...
1.3 French wedding market in decline
Number of marriages per year France, ****-**** INSEE
As the graph above shows, the number of people getting married in France is falling. In ****, ***,*** marriages took place, compared with just ***,*** in ****. This represents a decline of almost **% in ** years. Nevertheless, after a historically low number of marriages during the Covid** crisis, ...
2 Demand analysis
2.1 Profile analysis: The French consumer
Average age at first marriage France, ****-****, in years INED
The average age at which French people marry has risen considerably: in ****, it was **.* for men and **.* for women. In ****, the average age was **.* for men and **.* for women in heterosexual marriages, an increase of * and *.* years respectively. Average age by ...
2.2 Demand cyclicality
Cyclicality in weddings
The French wedding industry is cyclical. As can be seen from the graph below, activity peaks around the summer months and then declines around winter. This follows a seasonal logic, as weddings are often associated with outdoor venues and therefore require clear weather.
Monthly breakdown of weddings France, ...
2.3 The budget - a key parameter for wedding planners
The wedding budget is based on the breakdown of wedding-related expenses.The caterer comes first, accounting for **% of the budget, followed by miscellaneous expenses (***) which account for **%.
Breakdown of expenses for an average wedding with ** guests France, ****, in Source: ****
If you had to organize a wedding, what would your budget be? France, ...
2.4 The impact of Covid19 on the wedding industry
COVID-** has made **** a nightmare year for any business operating in the wedding industry. From March onwards, weddings were completely banned. Then, the French government declared that "as part of the gradual deconfinement, it has once again been possible since June *, **** to celebrate marriages and register PACS in town halls throughout ...
2.5 Wedding planning
The challenges of wedding planning
Response to the question "What were the * greatest challenges in organizing a wedding?" France, ****, in %, multiple answers possible Faireparterie
The main source of tension and the biggest challenge for future brides and grooms is the decision on the wedding venue, followed by the financing of the ...
3 Market structure
3.1. market structure
As mentioned above, the wedding market is made up of several players who all play a role in the final wedding, such as dress manufacturers, wedding planners and financing sources. There are also players who take part in the organization of a wedding, and therefore have a share of the wedding ...
3.2 Distribution
Wedding essentials must be analyzed separately.
Wedding dressesThe size of the European wedding dress market in **** will amount to *.* billion euros, growing at a rate of *% per year[***], this growth being driven mainly by the increasing number of weddings celebrated each year in Europe, growing budgets and the increasing purchasing power ...
4 Offer analysis
4.1 The range of reception venues
Below is an overview of wedding venues in France (***).
Breakdown of wedding venues France, ****, in ****salles
In ****, **% of weddings considered took place in a private home, **% in a reception hall and **% in a château.
Professional wedding venues also often offer services other than organization. This can take the form of ...
4.2 Price analysis of various wedding-related products and services
In this section, we provide an overview of all the costs that are an integral part of a wedding. The tables below show the average expenditure for the various wedding components. In particular, the importance of the caterer in terms of costs should be emphasized. The figures are intended as a ...
4.3 The wedding planner offer
ASSOCEM, the association of wedding planners, which was founded in ****, lists the various activities that can be carried out by a wedding planner:
Organizing the wedding by putting the various suppliers in touch with each other and managing the calendar. Help in choosing the various service providers. Understanding the needs of ...
5 Rules and regulations
5.1 Regulations
Administrative aspects
The operation of an apartment, reception hall or even a chalet is not subject to any particular professional status. Renting out a property is possible without setting up a company. All you need to do is comply with the applicable standards (***), and declare the rental for tax purposes.
To ...
6 Positioning the players
6.1 Positioning the players
- Pronuptia International
- Pronovias
- Laura Z Organisation
- Ceremonize
- Les Demoiselles De Madame - Wedding Planner
- The Dessy Group
- Sumptuous Events
- Rosa Clará
- Ooh la la! France Wedding Planner
- Oksana Mukha
- MS Private Events
- Monsieur Gaspard
- Mission Mariage
- MC2 Mon Amour
- Mariées d'Aujourd'hui
- Héra Organisation
- Lambert Créations
- Demetrios
List of charts presented in this market study
- Sales trends in the global wedding market
- Average age at first marriage (heterosexual couples)
- Average age at which French people marry, by gender
- Answer to the question "How long have you been in a relationship with the person you are marrying?"
- Monthly breakdown of marriages
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