The wedding market - France (2024)

1.2. strong global growth

In ****, worldwide sales in the wedding market are estimated at ***.* billion US dollars. It is expected to grow at a CAGR of **.*% over the period ****-****. @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ********** * * *** *;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:*cm; mso-pagination:widow-orphan; font-size:**.*pt; font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}div.WordSection* {page:WordSection*;} sales trends in the global wedding market World, ****-****, in billions of US dollars Source: Allied Market research While the global wedding market will experience renewed growth from **** onwards, bringing its value closer to that of ****, it has nevertheless been heavily impacted by the Covid-** crisis. HuffPost estimated the total size of the market at $*** billion in ****, a figure confirmed the following year by Fashionunited , which placed the wedding services market at $*** billion in ****. This stability continued until **** on the eve of the Covid-** crisis, during which year, according to Thinksplendid's, the market stood at $*** billion, before almost halving. @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ...

1.3 French wedding market in decline

Number of marriages per year France, ****-**** INSEE

As the graph above shows, the number of people getting married in France is falling. In ****, ***,*** marriages took place, compared with just ***,*** in ****. This represents a decline of almost **% in ** years. Nevertheless, after a historically low number of marriages during the Covid** crisis, the years **** and **** see a rebound with a level not reached since ****, notably caused by postponements of marriages initially planned during the health crisis. [***] @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ********** * * *** *;}@font-face {font-family:Calibri; panose-*:* ** * * * * * * * *; mso-font-charset:*; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-********* -********** * * *** *;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:*cm; mso-pagination:widow-orphan; font-size:**.*pt; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}div.WordSection* {page:WordSection*;}

In ****, we can obtain an estimate of wedding sales in France by multiplying the number of weddings in that year, given in the graph above, by the average expenditure per ...

2.1 Profile analysis: The French consumer

Average age at first marriage France, ****-****, in years INED

The average age at which French people marry has risen considerably: in ****, it was **.* for men and **.* for women. In ****, the average age was **.* for men and **.* for women in heterosexual marriages, an increase of * and *.* years respectively. Average age by gender France, ****, in years For same-sex marriages, the average age at marriage is **.* for men and **.* for women[***]. @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ********** * * *** *;}@font-face {font-family:Calibri; panose-*:* ** * * * * * * * *; mso-font-charset:*; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-********* -********** * * *** *;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:*cm; mso-pagination:widow-orphan; font-size:**.*pt; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}div.WordSection* {page:WordSection*;}

This trend indicates a change in French society, where marriage is postponed to a later stage in life. A contributing factor is the increased importance attached to careers, particularly ...

2.2 Demand cyclicality

Cyclicality in weddings

The French wedding industry is cyclical. As can be seen from the graph below, activity peaks around the summer months and then declines around winter. This follows a seasonal logic, as weddings are often associated with outdoor venues and therefore require clear weather.

Monthly breakdown of weddings France, ****, in Source: ****

In ****, the most popular month for getting married was June, when **% of weddings took place. The three summer months and September accounted for **% of all marriages. @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ********** * * *** *;}@font-face {font-family:Calibri; panose-*:* ** * * * * * * * *; mso-font-charset:*; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-********* -********** * * *** *;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:*cm; mso-pagination:widow-orphan; font-size:**.*pt; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}div.WordSection* {page:WordSection*;}

This is indeed justified by the favorable weather conditions. Nevertheless, this high concentration of weddings poses a problem for wedding venue renters, as reception halls are ...

2.3 The budget - a key parameter for wedding planners

The wedding budget is based on the breakdown of wedding-related expenses.The caterer comes first, accounting for **% of the budget, followed by miscellaneous expenses (***) which account for **%.

Breakdown of expenses for an average wedding with ** guests France, ****, in Source: ****

If you had to organize a wedding, what would your budget be? France, ****-****, in euros Source: SOFINCO After a decline in the budget that the French are prepared to invest in a wedding between **** and ****, we observe an increase in ****, with an average budget of *,*** euros envisaged. however, **** seems to be an unrepresentative year for the general trend, boosted by the post-Covid period, withbudgets falling back to *,*** euros by ****. [***] @font-face {font-family: "Cambria Math"; panose-*:* * * * * * * * * *; mso-font-charset:*; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-********* ********** * * *** *;}@font-face {font-family:Calibri; panose-*:* ** * * * * * * * *; mso-font-charset:*; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:-********* -********** * * *** *;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:*cm; mso-pagination:widow-orphan; font-size:**.*pt; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-family: "Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}div.WordSection* {page:WordSection*;}

2.4 The impact of Covid19 on the wedding industry

COVID-** has made **** a nightmare year for any business operating in the wedding industry. From March onwards, weddings were completely banned. Then, the French government declared that "as part of the gradual deconfinement, it has once again been possible since June *, **** to celebrate marriages and register PACS in town halls throughout the country".

Quantifying the consequences

Virginie Mention, co-founder of Assocem, points out that "as of April **, **% of marriages had been postponed, **% of them to ****. As of April **, the increase is flagrant: we are already at **% of postponed weddings, including **% in ****. Almost all of these postponements (***) will take place between April and September" Another source estimates that "requests for wedding services have fallen by over **% from January to April, and by almost **% compared to the same period last year" Sud-Ouest.

In terms of the impact on revenue, Assocem points out that"Losses can range from ** to **% of sales, as you have to include unfulfilled weddings but also the lack of new contracts. The world seems to have stopped turning... Couples who wanted to get married in **** now prefer to wait for the situation to stabilize".

Logistics issues

In the orange zone (***), customers were not allowed inside the restaurants, but only on ...

2.5 Wedding planning

The challenges of wedding planning

Response to the question "What were the * greatest challenges in organizing a wedding?" France, ****, in %, multiple answers possible Faireparterie

The main source of tension and the biggest challenge for future brides and grooms is the decision on the wedding venue, followed by the financing of the wedding, and finally the problem of exceeding the wedding budget. The major sources of stress are therefore mainly related to the budget, with the venue and caterer being major cost items.

Distribution of responsibilities

It's also interesting to note that the division of tasks is rather unevenly distributed within couples.

Answer to the question: "How much of the organization did you take on (***)?" France, ****, in % Faireparterie

From the graph above, we can see that women are relatively more involved than men in preparing their weddings. They generally consider themselves in charge of a greater proportion of the organization. The majority of women surveyed (***) explain that they are involved in ** to **% of wedding preparations, while only **% of men feel they have the same amount of responsibility.

Innovations

Digitalization

Digitization is affecting all sectors, including weddings, on a number of levels. Announcements , for example, can be produced and sent by e-mail, which ...

3.1. market structure

As mentioned above, the wedding market is made up of several players who all play a role in the final wedding, such as dress manufacturers, wedding planners and financing sources. There are also players who take part in the organization of a wedding, and therefore have a share of the wedding market, on a more or less occasional basis (***), who also work with other ceremonies, and wedding-specific players such as gown designers and distributors, wedding list administrative services and wedding planners. We'll be focusing on the latter in this section.

Wedding planners

In France, the use of a wedding planner remains low. LCI claims that the number of weddings absorbed by these companies amounted to just *% in ****, a figure nuanced, however, by weddingacademy , which indicates that around **% of weddings in France in **** made use of wedding planners. This compares with **% in the USA , for example. In other words, there is huge potential for growth by conversion to service for this market, especially considering that many individuals are leading active lives with children and careers (***), which favors an increase in outsourcing this service to wedding planners, for the sake of time savings and efficiency.

The use of wedding planners is generally linked ...

3.2 Distribution

Wedding essentials must be analyzed separately.

Wedding dressesThe size of the European wedding dress market in **** will amount to *.* billion euros, growing at a rate of *% per year[***], this growth being driven mainly by the increasing number of weddings celebrated each year in Europe, growing budgets and the increasing purchasing power of Europeans.

Given such growth, the size of the European wedding dress market is projected to be *.* billion euros in ****, and with French players accounting for *** million euros this year[***], we conclude that France represents *% of the European wedding dress market.Thus, the size of the European market in **** will be *.* billion euros according to the *% growth rate forecast by the Dutch Ministry of Foreign Affairs, and the size of the French market at *% of this *.* billion euros, or *** million euros.

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4.1 The range of reception venues

Below is an overview of wedding venues in France (***).

Breakdown of wedding venues France, ****, in ****salles

In ****, **% of weddings considered took place in a private home, **% in a reception hall and **% in a château.

Professional wedding venues also often offer services other than organization. This can take the form of access to a swimming pool in the case of a hotel, or food and drink if the wedding takes place in a restaurant. For example, the Casino Royal offers guests the chance to play bowling, golf, tennis, mountain biking and more. [***]

Last but not least, wedding halls are generally large enough to accommodate a dance area, and are usually at least *** square meters in size.

We have taken a look in the press at theaverage offers for various reception halls [***]. These offers only take into account the rental of the venue for the ceremony.

4.2 Price analysis of various wedding-related products and services

In this section, we provide an overview of all the costs that are an integral part of a wedding. The tables below show the average expenditure for the various wedding components. In particular, the importance of the caterer in terms of costs should be emphasized. The figures are intended as a guide, and prices may vary depending on the setting and context.

Source: ****

Source: ****

4.3 The wedding planner offer

ASSOCEM, the association of wedding planners, which was founded in ****, lists the various activities that can be carried out by a wedding planner:

Organizing the wedding by putting the various suppliers in touch with each other and managing the calendar. Help in choosing the various service providers. Understanding the needs of the bride and groom and respecting their budget. Coordination and logistics on the big day Advice Help in choosing the venue Decoration Entertainment

Source: ****

The table above gives an overview of the prices charged by wedding planners in France.

Some wedding planners charge variable fees; for top-quality wedding planners, these fees amount to around **% of the total cost of the wedding. In other words, between **,*** and **,*** euros inc. VAT are generally charged for wedding budgets of between ***,*** and ***,*** euros. This price includes a team of several people who are responsible for all the logistics and planning of the wedding. Nevertheless, fee structures can vary, and some professionals charge a fixed amount. Some players include additional fees ranging from €*** to €*,*** per day.

5.1 Regulations

Administrative aspects

The operation of an apartment, reception hall or even a chalet is not subject to any particular professional status. Renting out a property is possible without setting up a company. All you need to do is comply with the applicable standards (***), and declare the rental for tax purposes.

To transform a property into a lucrative rental operation, it may be worthwhile to set up a commercial company. If work needs to be carried out, or if financing needs to be found, a SARL or SAS may be a wise choice.

There's nothing to stop you protecting your property or benefiting from tax advantages by setting up a SCI (***), which will distinguish it from your personal or family assets and make the premises available to the new company.

Noise standards

Noise from unclassified craft, commercial and industrial activities is consideredneighborhood noise. A decree of August **, **** (***) introduced regulatory provisions on noise abatement in the Public Health Code.

As far as night-time noise is concerned, officers or agents of the judicial police (***)

Safety rules for premises open to the public

The opening of an ERP (***) is subject to safety and fire-fighting obligations during construction and operation. The applicable safety rules vary according ...

6.1 Positioning the players

• Pronuptia International
• Pronovias
• Laura Z Organisation
• Ceremonize
• Les Demoiselles De Madame - Wedding Planner
• The Dessy Group
• Sumptuous Events
• Rosa Clará
• Ooh la la! France Wedding Planner
• Oksana Mukha
• MS Private Events
• Monsieur Gaspard
• Mission Mariage
• MC2 Mon Amour
• Mariées d'Aujourd'hui
• Héra Organisation
• Lambert Créations
• Demetrios
• Annie Couture
• Cymbeline