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Summary of our market study
The French exhibition market is estimated at €5 billion. In France, around 1,200 trade shows are organized every year, with 230,000 exhibitors and over 23 million visitors.
Since 2020, the trade show industry has faced significant challenges due to the COVID-19 pandemic, with companies in the sector suffering an 80% loss in sales due to event cancellations and postponements.
The market was highly concentrated, with a handful of players organizing almost half of all events. The European Union, with sales of 39.5 billion euros, is the second region after North America in terms of revenue.
Trends in the French exhibition market
Every year, the sector hosts over 350 different events, welcoming more than 230,000 exhibitors and attracting over 23 million visitors. This business is run by experienced event organizers. In France, a dozen key players organize almost half of the country's trade events.
Companies taking part in these trade events use the opportunity to launch new services, penetrate new markets or forge new business relationships. These fairs incorporate technological solutions to enhance the attendee experience.
Small and medium-sized companies account for over three-quarters of exhibitors, and often depend on these events for a substantial proportion of their annual sales.
Exhibitor loyalty is high, with 76% having participated in previous events.
Exhibition market players
- Comexposium is a veteran event organizer, renowned for its portfolio of BtoB trade shows.
- Reed Exhibitions is another trade show heavyweight, with a global presence.
- GL Events, organizes not only trade shows, but also a range of event services.
- Europexpo, a smaller player .
- Weyou Group
- IStand Op and Himalaya Expo, manufacture stands
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
For the purposes of this study, a trade fair is defined as a BtoB trade fair, i.e. a business fair for companies. This study also takes into account trade fairs, which are commercial events of exhibitors belonging to the same economic sector
Trade shows allow professionals from the same industry to come together in exhibition spaces. They are usually opportunities for exhibitors to promote a new service, enter a new market or find a business partner.
Each year, more than 350 trade shows are organized in France, which generates an activity that is mainly captured by the organizers of these shows. This is a the market is relatively concentrated, with around ten players organising almost half of all trade events In 2020, the trade show and exhibition market was overshadowed by Covid-19 with very large losses, since as a result of multiple cancellations or postponements of events, companies in the sector lost 80% of their turnover
However, the rapid growth of the sector and the increasing interest of companies in these types of events is creating opportunities for smaller event companies.
The trade shows themselves continue to evolve, as they increasingly integrate technological solutions that enhance the experience of exhibitors and visitors. The organizers' commitment to the environment is also becoming a differentiator.
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the trade show market | France
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