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Summary of our market study
The fast-casual market is a sector that offers healthier, high-quality fast food, with a focus on fresh, local ingredients that meet the needs of consumers looking for a balance between fast service and nutritional value.
One of the sector's growth drivers is the rise of digital ordering and delivery services, with aggregators such as Uber Eats and Deliveroo facilitating significant market expansion.
According to Allied Market Research, the global fast-food market is expected to reach $209.1 billion by 2027.
The French fast-food market
The "fast good" market is part of the wider fast food segment, which is worth around 18 billion euros. The traditional foodservice market is estimated at between 35 and 40 billion euros.
A growing number of players and franchises are contributing to an increasingly diversified offer, in line with consumers' changing eating habits.
In recent years, the domestic market has undergone a transformation driven by changing eating habits marked by a growing demand for high-quality, ready-to-eat foods that prioritize both health and convenience.
One of the main drivers of this trend seems to be the emergence of fast-casual, or "fast-good" restaurants, which offer high-end, fresh, locally sourced, nutritionally balanced food products, albeit at a higher price than traditional fast-food outlets.
Consumers over the age of 45 and those in higher socio-professional categories (CSP+) are increasingly attracted to healthy, environmentally-friendly food. As a result, the market has seen a proliferation of fast-food and organic establishments.
The rise of ethical consumerism has been characterized by the rise of the "consom'actor", i.e. individuals who make conscious choices based on product ingredients, quality and the sustainability of the value chain. This heightened consumer awareness has fuelled demand for takeaways and meal delivery services, giving a boost to delivery platforms.
In particular, the number of players in the fast food sector has doubled, from over 20,000 in 2007 to almost 43,000.
The number of employees in fast-food establishments exceeds 250,000.
The franchise model plays a crucial role in this expansion, with over 220 franchises.
Delivery services have revolutionized demand, with around 50% of the population having used meal delivery at least once.
Fast food players in France
- Groupe Flo: Under the aegis of the Bertrand group, Groupe Flo stands out for the diversity of its restaurant portfolio, each catering to distinct culinary preferences. Their establishments range from steak-centric menus to Italian pizzas.
- Big Fernand: By bringing a gourmet touch to the classic hamburger, Big Fernand has transformed one of the world's favorite dishes into an artisanal product.
- Cojean, Bioburger and Exki: These chains are success stories in the niche market of organic fast food.
- Jour and Exki: These two brands have made a name for themselves in the salads and healthy meals segment.
- Sushi Shop at Monoprix and Starbucks at Casino: Corner stores in supermarkets.
- Domino's Pizza: market leader in pizzas.
- McDonald's and Burger King (Groupe Bertrand): These fast-food giants have moved with the times by partnering with delivery platforms such as Uber Eats and Deliveroo .
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The fast-good or fast-casual markethas developed in complete opposition to junk food. The aim is to offer a complete range of top-of-the-range food products in a short space of time. The nutritional value of the products is respected, while guaranteeing fast service for customers.
This type of "high-end" fast food is on average more expensive than fast food. The players offer fresh, local products such as pasta salads, fresh soups and balanced sandwiches. This offer plays on new consumer expectations by offering healthy, visually appealing food .
What's more, the market trend is very positive for fast-food entrepreneurs. With over 85,000 restaurants in France, the market is worth over 20 billion euros. The rise in out-of-home dining, growing food nomadism and the shift in spending from traditional restaurants to fast food are all factors behind the development of fast good. For existing restaurateurs, the challenge is to adapt their menus to new customer expectations.
The COVID-19 crisis has had a major impact on the out-of-home catering sector. In the first half of 2020, a single week of containment cost France 169 million euros in losses on snacking products and soft drinks, as well as 585 million euros in total out-of-home food consumption. In the first half of 2020 (to mid-June), out-of-home food consumption in France fell by -35%. as the country emerged from the first wave of confinement, the transition to teleworking limited the recovery of the out-of-home sector.
Nevertheless, market growth continues to be driven by underlying trends, notably the changing eating habits of the French and their desire for a healthier, more balanced diet.
1.2 The foodservice market
According to the report published by Allied Market Research, the global fast casual food market generated $***.* billion in ****, and is expected to reach $***.* billion by ****, representing a CAGR of around **% throughout the period.
Global fast good market World, ****- *****, in billions of dollars Source: ****
Demand for new flavors and premium foods ...
1.3 The French fast-goods market
Unlike the fast-food sector, the traditional foodservice sector in France has been stagnating since at least the beginning of the decade. Indeed, from **** to ****, the traditional foodservice market was worth around ** billion euros. However, since ****, the sector seems to be regaining momentum, with the traditional foodservice market reaching **.*** billion euros in ...
1.4 The effect of the COVID-19 pandemic
Measures affecting the catering sector
The main measures linked to the epidemic that paralyzed the catering sector were set out in the arrété of March **, ****.
It prohibits the reception of the public for several categories of activity, including category N, i.e. "restaurants and drinking establishments", and therefore more specifically ...
2 Demand analysis
2.1 Changing eating habits, a growth driver
The changing eating habits of the Frenchis attracting a new clientele (***) with chains such as Cojean, Bioburger and Exki.
Better eating" through products consumed France, ****, in Source: ****
In order to better understand the plethora of "alternative" and "healthy" offerings on offer in the sector today, it's necessary to define these terms ...
2.2 The emergence of "consumer-actors" as a vector for transforming demand
Consumers are increasingly sensitive to the composition of cosmetics and food products, some of whose ingredients and additives may be harmful. Consumers are increasingly wary of the cosmetics and food industries, and are paying more and more attention to product quality and the sustainability of the value chain.start-up Yuka meets ...
2.3 Delivery drives demand for fast-good restaurants
According to figures published by Food Service Vision,One French person in two has already had a meal delivered, and the proportion rises to two out of three among Millennials. These figures, taken from the Revue Stratégique de la Livraison published by Food Service Vision, illustrate the importance of home ...
3 Market structure
3.1 A growing number of players
According to ACOSS (***), the number of companies in the French fast-food sector rose from **,*** in **** to **,*** in ****, an increase of **% over the period. It should be borne in mind, however, that several establishments may belong to the same chain. As a result, the number of establishments in this market is increasing, ...
3.2 Very uneven supply and population densities by region
A comparison of the number of businesses in relation to the population and surface area of the various French regions for **** reveals that Corsica is the region with the most restaurants in relation to its population (***). [***]
France counted a total of **,*** restaurants and cafeterias in ****, an average of one restaurant for ...
3.3 The franchise model
In terms of distribution, the sector relies heavily on the principle of franchising (***).
In ****, there were *** franchise chains in the restaurant sector.
The big chains manage this network and ensure product consistency across the various outlets. One of the strategies adopted to face up to the competition from supermarkets is to ...
4 Offer analysis
4.1 An increasingly diversified offering
The fast-food sector is expanding rapidly, driven by significant diversification. In fact, as we saw earlier, consumer habits are changing, and fast-food restaurants must now follow nutritionists' recommendations as closely as possible, to offer a range that is in tune with the times. This is a real underlying trend, and customers ...
4.2 The different fast-food chains
Although **% of restaurateurs are independent, the remaining **% operate under chains or franchises, and account for around **% of sales. The following table gives an overview of the main restaurant chains in France. It also includes fast-food chains and catering outlets.
Source: ****
Source: ****
Note: the above lists are not exhaustive, as other players ...
4.3 Rising prices and the trend towards premiumization
Prices are generally very low compared to traditional foodservice offerings, due to lower costs and fierce competition.classification can also be made according to product "quality" (***), with prices significantly higher for the former: an average order at Cojean - premium positioning - comes to €**.
The product is often offered in different ...
4.4 The profitability of the fast-good model
With over **,*** fast-food outlets in France, the fast-food sector is booming and continues to attract new entrepreneurs. Alongside the classic fast-food offer (***), fast-good models are also experiencing significant growth.
The market is dominated by chain networks, which are pursuing intensive territorial coverage strategies, leading to saturation of supply in certain areas. ...
5 Regulations
5.1 Current regulations
The nature of the activity of fast-food establishments can be either artisanal or commercial, as described on the bpifrance website.
Hygiene and safety regulations for commercial fast-food outlets are similar to those for traditional restaurants. The rules are detailed on the public service website and cover the following points:
Premises, materials ...
6 Positioning the players
6.1 Positioning the players
Source: ****
- Prêt à manger
- Côme
- McDonald’s France
- Subway France
- KFC France
- Bertrand Groupe
- Le Kiosque à Pizza
- Starbucks Coffee France
- Starbucks Coffee
- Exki
- Bioburger
- Chicken Street
- Domino's Pizza
- Eat Salad
- Five pizza
- Fresh Burritos
- King Marcel
- Mezzo Di pasta
- Pitaya (Bertrand Groupe)
- Roomies Burger
List of charts presented in this market study
- Global fast good market
- Size of the traditional foodservice market
- The fast-food market
- Better eating" through products consumed
- Breakdown of Covid-19 effects by job type
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Latest news
The French fast-food craze - 30/05/2024
- - Sales of restaurant chains (including fast-food outlets) in 2023: over 20 billion euros.
- - Industry sales growth between 2022 and 2023: 8%.
- - Increase in fast-food sales between 2019 and 2023: 30%.
- - Number of McDonald's restaurants in France: over 1,500.
- - Number of McDonald's restaurants opened per year: around 30.
- - Number of daily McDonald's customers: around two million.
- - Sales generated by burgers in France in the year leading up to 2023: nearly 9 billion euros.
- - Number of Burger King restaurants in France since its return in 2012: nearly 500.
The French craze for celebrity chain burgers - 24/04/2024
- **McDonald's presence**: 1,560 restaurants by early 2024, sales in excess of 6 billion euros.
- - **Burger King presence**: More than 520 restaurants in mainland France, with another 50 planned for the year, sales of 1.9 billion euros last year.
- - **Burger market trends** : - Sales volume in 2023: 1.5 billion products in foodservice.
- - 16% increase over 2021.
- - Down 3.5% on 2019 (before COVID).
- - Average price in 2023: 12.02 euros, up 10.4% on 2021.
- - Average price in fast-food restaurants: 6.6 euros.
- - Average price in high-end restaurants: 20.4 euros.
KFC gains ground in France - 22/03/2024
- 40 additional franchised restaurants in 2023
- 363 establishments by early 2024
- Market share of 8.3% in 2023, compared with 7.8% in 2021 and 2022, and 6.9% in 2019, for the fast-food burger segment as a whole, including chains and independents.
- last year, sales on a like-for-like basis rose by 4.4% to 850 million euros
Subway relies on a master franchisee to double its size in France - 20/03/2024
- - Roark Capital acquires Subway
- - Master franchise agreement with McWin Restaurant Fund, an investment fund advised by McWin Capital Partners.
- - The announced partnership covers France, Luxembourg, Belgium and the Czech Republic.
- - The partnership includes some 400 existing restaurants, including around 375 in France.
- - Around 600 new restaurants are planned over the next decade.
- - The aim is to more than double Subway's size in France and Luxembourg, and strengthen its presence in Belgium and the Czech Republic.
- - The agreement provides for the possibility of McWin subsidiaries entering into further master franchise agreements.
- - McWin had already acquired a majority stake in Big Mamma in September, and is now rolling out Burger King in Germany and Poland.
- - The digitalization of the chain is underway, notably with the deployment of ordering terminals.
- - Subway is present in around 100 countries, with nearly 37,000 restaurants.
- - There are plans to double the number of restaurants in the EMEA region (Europe, Middle East and Africa)
How France became McDonald's trump card - 06/02/2024
- Number of McDo restaurants in France: 1,560.
- Rate of new restaurant openings: around 30 per year
- McDonald's worldwide presence: around 100 countries.
- McDo France sales in 2023: Over 6 billion euros.
- Average ticket price at McDo France: 12 to 13 euros, the highest in the world.
- Position of France in McDonald's operating margin contribution: second only to the United States.
How KFC made its mark on the French fast-food scene by focusing on chicken - 31/10/2023
Burger King, which has just opened its 500th restaurant
KFC, the American chain specializing in fried chicken prepared on site, opens its 350th location this Tuesday
The chain has gone from 300 to 350 restaurants in less than a year and a half,
In 2022, opening of 25 restaurants. 26 in 2023
KFC, owned by American Yum! Brands (Pizza Hut, Taco Bell...)
Introduced in 1991, the chain counted just 11 restaurants in 2001. By 2010, it had grown to 120
At KFC, chicken accounts for 95.4% of orders
740 million euros in sales last year
KFC is now one of the top three fast-food chains in France, behind McDonald's (over 1,500 restaurants) and Burger King.
In 2017, KFC chose to rely exclusively on franchising. That year, 42 company-owned restaurants were taken over by Polish giant AmRest, its biggest franchisee with 70 restaurants.
The three largest franchisees (AmRest, ProNoïa and Groupe Heude) now manage 120 KFC restaurants in France
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the fast good market | France
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