The yogurt market - Germany (2023)

1.1 Introduction

The German yogurt market consists of a wide range of products sold mainly in supermarkets. It is a market that is constantly evolving. There is flavored yogurt, lactose-free yogurt, children's yogurt, fruit yogurt, natural yogurt, organic yogurt, and many other products.

The world market for yogurt is growing. Estimates predict an annual growth of over 4% in the period 2022-2032. The demand for healthy and natural products is increasing. In contrast, there is strong market domination of certain countries such as the United States, which alone accounts for 65% of the market share.

The yogurt market is also growing in Germany. German consumers are looking for healthier products nowadays. They are looking to purchase bigger yogurt quantities to save money. German consumers want to consume high-quality while also saving money. This goal can be achieved thanks to price reductions to meet demand. Organic yogurt has been growing in popularity for several years, and German consumers are consuming more and more German brands. There is no typical customer profile. Every person looking for a healthy product with interesting nutritional values is a potential customer.

The German yogurt market is clearly dominated by multinational brands such as Danone and Nestlé. Local brands such as Müller and DMK are also very popular. Since the pandemic, local production of quality products has developed. The new companies operating in the yogurt market in Germany are local small producers that offer artisanal and organic products. Consequently, the German market has witnessed the rise of local small producers offering artisanal and organic products.

In addition, German consumers are looking for vegan alternatives. Yogurt packaging will also evolve to be recycled more systematically. There will probably be a change in the market structure, and local companies will certainly take on a much more important role in this market.