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1 Market overview

1.1 Definition and presentation

Yogurt is a dairy product obtained from the fermentation of milk. There are different types of yoghurt: plain yoghurt, fruit yoghurt, drinking yoghurt, Greek yoghurt, flavored yoghurt, etc. Yogurts are distributed worldwide mainly through the sale of yogurts in supermarkets.

Globally, the yogurt market has grown strongly in the Asia-Pacific region, which is now the world's largest market, accounting for 26% of the sector's total sales. Western Europe is the second largest market, ahead of the United States and North America.

In Spain, the main companies present in the market are: Danone, Schreiber Foods España, Lactalis Nestlé Prod, Lác. Refrig. Iberia, Andros DHUL, Kaiku Corp. Alimentaria. Yogurts with bifidus are the top sales category in Spain, followed by low-fat, plain and flavored yogurts. Low-fat yogurts and natural segments are the categories that have grown the most in recent years. The market has been relatively unaffected by the health crisis in 2020 and 2021, supermarket sales have shown some resilience and the market is driven by the renewal of new yogurts.

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the yogurt market | Spain

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