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Summary of our market study
The French organic yoghurt market is worth around €150 million.
The global organic yogurt market, valued at US$9.6 billion in 2021, is a segment of the broader organic market that continues to grow. The United States, Germany and France remain the leading markets, with a compound annual growth rate (CAGR) of 7.55% forecast between 2021 and 2028.
trends in consumption of yogurt consumption in France
Consumption of organic food products more than tripled between 2012 and 2021. The organic yoghurt market has seen double-digit growth.
After the Covid period, the market went into decline. The French returned to out-of-home consumption, and consumption of products such as yoghurt declined. The price difference between organic and natural yogurts also contributed to the decline in consumption.
Market growth is forecast at 7% to 8% between 2021 and 2028.
The penetration rate for organic yogurt rose from 26.5% in 2016 to 37.4% in 2019, but has since fallen back slightly. The typical French consumer of organic yogurt is often a woman aged 35 to 49 from a higher socio-professional category.
Supermarkets are the main distribution channel for organic yoghurt, dominating in both volume and value, but specialist organic stores such as Biocoop and Naturalia also play an important role.
The market leaders are Danone and Yoplait. Specialized brands such as Les 2 Vaches contribute to the diversity of supply in this segment.
The challenge for the French organic yogurt industry is to manage higher production costs while meeting the needs of a price-sensitive consumer base.
Regulatory frameworks are strict for organic yogurts in France and Europe, focusing on organic ingredients and processes.
The main competitors shaping the organic yogurt landscape
The giants: Diversified portfolios and extensive reach
- At the forefront are giants like Danone and Yoplait, long-established in the dairy sector and successful in the organic segment.
- Major retail chains such as Carrefour, Auchan and Leclerc have launched their own-brand organic yogurts.
- Monoprix is following suit with its own range of organic products, aimed at a more urban population.
The specialists
- Les 2 Vaches, part of the Danone group, focuses on small-scale production and organic sourcing.
- Organic retailers Naturalia and the Biocoop cooperative play a key role in the fabric of the specialist organic market, offering a selection of organic yoghurts and other organic products.
- Relatively new and smaller entities, such as Bio & Lo, have entered the market.
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Summary and extracts
1 Market overview
1.1 Introduction
Organic yogurt is a coagulated dairy product obtained from the fermentation of milk by bacteria, in compliance with organic farming standards. Organic yogurt is made from organic milk, from organic cows raised in the open air and fed organically in over 60% of cases, from a factory certified organic according to official specifications, and from organic farmers who do not use synthetic pesticides or fertilizers on their farms. Organic yoghurts come in a variety of forms: vegetable yoghurt, yoghurt made from goat's or sheep's milk, yoghurt made from cow's milk, and so on.
The organic yogurt market in France represents less than 5% of the total yogurt market, but both markets continue to grow every year. The organic yoghurt market in France is highly fragmented, with a multitude of private label brands, as well as agri-food behemoths such as Danone and Triballat Noyal. As a result, the market structure is highly diversified.
To sustain its growth(CAGR of 7.55% between 2021 and 2028), the organic yogurt market is focusing on international markets, particularly China, as exemplified by the Triballat group. The main challenge facing the organic yogurt market remains its higher price than "conventional" yogurt, in an economic climate unfavorable to pleasure purchases. One positive factor for the market is the growing awareness of the benefits of organic food for the body, health and the planet, with an impressive rise in the number of organic products purchased in stores.
List of charts presented in this market study
- The global organic yogurt market
- French organic yogurt market
- Sales of organic food products
- Organic food market trends
- Why do you eat local organic food?
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Latest news
At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
- The adult medical nutrition market is estimated at several billion euros worldwide.
- - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
- - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
- - The total investment for this project is 70 million euros
- - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
- - Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
- - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
- Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
- Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
- Growth of 6.7% for this division in 2023.
- Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
- Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
- Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Biocoop announces the end of the organic crisis - 08/03/2024
- - Organic prices are on average 50% higher than those of conventional products.
- - Sales of organic products plunged by 4% in France in 2022, and by 13% in major supermarket chains in the first half of 2023.
- - Biocoop sales grew by 2.3% in 2023.
- - Biocoop gained 2 points of market share among specialists, reaching 45% in 2023.
- - Biocoop closed 39 of its 298 stores in 2023.
Optimistic for the future, Biocoop announces encouraging results - 08/03/2024
- Organic cooperative chain sales: 1.5 billion euros
- - Sales up: 2.3% (+3.1% at constant base)
- - Volume contraction: 4 to 5%
- - Biocoop market share: up 2 points to 43.9%
- - Number of Biocoop stores: 739 by the end of 2023
- - Number of Biocoop employees: 6,600
- - Number of Biocoop store closures: 39
- - Number of Biocoop store openings: 13 - 87% of Biocoop's products come from France
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Nestlé sells its Natur baby food products to FNB - 06/02/2024
- nestlé is the world's number one food company.
- FNB is a French investment fund specializing in small and medium-sized food companies.
- Nestlé is in exclusive negotiations with FNB to sell its infant food business in France.
- The products concerned are NaturNes potties, Babicao and Babivanille infant powders, and the P'tit yogurt range.
- These products are manufactured at the Arches plant.
- Worldwide sales of Nestlé infant formulas rose by more than 10%.
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