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Summary of our market study
The French organic yoghurt market is worth around €150 million.
The global organic yogurt market, valued at US$9.6 billion in 2021, is a segment of the broader organic market that continues to grow. The United States, Germany and France remain the leading markets, with a compound annual growth rate (CAGR) of 7.55% forecast between 2021 and 2028.
trends in consumption of yogurt consumption in France
Consumption of organic food products more than tripled between 2012 and 2021. The organic yoghurt market has seen double-digit growth.
After the Covid period, the market went into decline. The French returned to out-of-home consumption, and consumption of products such as yoghurt declined. The price difference between organic and natural yogurts also contributed to the decline in consumption.
Market growth is forecast at 7% to 8% between 2021 and 2028.
The penetration rate for organic yogurt rose from 26.5% in 2016 to 37.4% in 2019, but has since fallen back slightly. The typical French consumer of organic yogurt is often a woman aged 35 to 49 from a higher socio-professional category.
Supermarkets are the main distribution channel for organic yoghurt, dominating in both volume and value, but specialist organic stores such as Biocoop and Naturalia also play an important role.
The market leaders are Danone and Yoplait. Specialized brands such as Les 2 Vaches contribute to the diversity of supply in this segment.
The challenge for the French organic yogurt industry is to manage higher production costs while meeting the needs of a price-sensitive consumer base.
Regulatory frameworks are strict for organic yogurts in France and Europe, focusing on organic ingredients and processes.
The main competitors shaping the organic yogurt landscape
The giants: Diversified portfolios and extensive reach
- At the forefront are giants like Danone and Yoplait, long-established in the dairy sector and successful in the organic segment.
- Major retail chains such as Carrefour, Auchan and Leclerc have launched their own-brand organic yogurts.
- Monoprix is following suit with its own range of organic products, aimed at a more urban population.
The specialists
- Les 2 Vaches, part of the Danone group, focuses on small-scale production and organic sourcing.
- Organic retailers Naturalia and the Biocoop cooperative play a key role in the fabric of the specialist organic market, offering a selection of organic yoghurts and other organic products.
- Relatively new and smaller entities, such as Bio & Lo, have entered the market.
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Summary and extracts
1 Market overview
1.1 Introduction
Organic yogurt is a coagulated dairy product obtained from the fermentation of milk by bacteria, in compliance with organic farming standards. Organic yogurt is made from organic milk, from organic cows raised in the open air and fed organically in over 60% of cases, from a factory certified organic according to official specifications, and from organic farmers who do not use synthetic pesticides or fertilizers on their farms. Organic yoghurts come in a variety of forms: vegetable yoghurt, yoghurt made from goat's or sheep's milk, yoghurt made from cow's milk, and so on.
The organic yogurt market in France represents less than 5% of the total yogurt market, but both markets continue to grow every year. The organic yoghurt market in France is highly fragmented, with a multitude of private label brands, as well as agri-food behemoths such as Danone and Triballat Noyal. As a result, the market structure is highly diversified.
To sustain its growth(CAGR of 7.55% between 2021 and 2028), the organic yogurt market is focusing on international markets, particularly China, as exemplified by the Triballat group. The main challenge facing the organic yogurt market remains its higher price than "conventional" yogurt, in an economic climate unfavorable to pleasure purchases. One positive factor for the market is the growing awareness of the benefits of organic food for the body, health and the planet, with an impressive rise in the number of organic products purchased in stores.
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The organic yogurt market | France
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