The aperitif and biscuits aperitif market - Germany (2023)

The global savory snacks market, including the German market for appetizer pastries, has demonstrated a robust growth trend starting from 2020. Despite the total value of the savory snacks market globally reaching $260.4 billion in 2022, with an anticipated climb to an estimated $368.8 billion by 2030, Germany exhibited a staggering projected Compound Annual Growth Rate (CAGR) of 19% for its savory snacks from 2023 to 2024. The German savory snack sector reflects dynamic shifts, notably with a penchant for healthier options influencing market direction. Established players like Kellogg's and PepsiCo remain influential amidst this growth. Trading trends show Germany maintains a trade surplus in pastries and baked goods, with a coverage rate of 156.42% in 2022 and strong export relations with European countries, particularly France. Consumer behavior leans towards increased consumption frequency, with snacks being favored during evening times, and a general surge in demand reflected in the rising per capita sales, reaching 200.4 euros in 2022. The German market potential is underscored by the diversity of tastes and the appreciable volume of production in various snack segments such as mixed nuts and extruded products..**Trends in the German Aperitif Pastries Market** The German market for aperitif pastries is a thriving segment witnessing a number of significant trends. Embracing both traditional consumption habits and contemporary lifestyle changes, Germany's interest in savory snacks as a preamble to main meals is on the rise. There is a discernible shift towards healthier snack options, reflecting a broader trend of health consciousness that is impacting consumer choices. This is evident in the gradual increase in the production of 'Extruded or expanded products' - from roughly between 55 and 60 thousand tons in 2018 to between 75 and 85 thousand tons in 2022 - which are often marketed as healthier alternatives to traditional fried snacks. Another notable trend is the diversification of flavors and products, with consumers increasingly interested in a variety of snack options. This is underscored by the continuing prosperity of categories such as 'Cookies & crackers' in the German market, where market share rose from between 1.9 and 2 billion euros in 2021 to an anticipated 2.5 to 2.7 billion euros by 2025. Online sales channels are also emerging as a key trend, albeit with a gradual uptick in market penetration. Although offline channels accounted for over 95% of sales in 2021, online sales are expected to grow from around 2.5% to more than 5% by 2027, illustrating an evolving consumer landscape that is becoming more comfortable with e-commerce for food products. In addition to the growing production volumes and diversified offerings, the German aperitif pastry market is characterized by a strong preference for established brands. This is reflected in the relatively stable consumption of popular salty snack brands, such as 'Funny Frisch' and 'Chio', in the millions. Private label brands also retain a significant share, indicating a market that values both brand recognition and cost-effectiveness. The economic climate is another determinant influencing the aperitif pastries market. Despite varying economic conditions, there has been a noticeable increase in per capita sales of snack foods - from around 150 to 160 euros in 2020 to between 200 and 205 euros in 2022 - which points to robust demand irrespective of broader financial trends. Overall, the German aperitif pastries market presents a tapestry of opportunities for players who can align with the health-orientated interests and diversified tastes of consumers while adapting to the gradually shifting retail landscape towards online channels. The established fondness for.### Key Players Reshaping the German Aperitif Pastries Landscape In the dynamic market of aperitif pastries in Germany, several prominent companies stand out for their strong presence and influential product portfolios. These major market participants have had a notable impact on shaping consumer preferences and driving innovation within the sector. **Kellogg's** - Known primarily for their cereals, Kellogg's has also made a significant mark in the savory snacks segment. Their product range includes an assortment of crackers and chips that cater to the German predilection for crunchy and savory treats. With a focus on quality and brand recognition, Kellogg's has become a household name in aperitif pastries. **PepsiCo** - Beyond its beverage empire, PepsiCo owns numerous snack brands such as Lay's, Doritos, and Cheetos. These products are particularly popular as companions to aperitifs, thanks to their bold flavors and satisfying textures. PepsiCo's investment in marketing and product development ensures these brands remain favorites among German consumers. **Mondelez International** - Renowned for its diverse range of snack foods, Mondelez International offers everything from biscuits to chocolate to gum. Within the aperitif pastry niche, their savory snack line-up includes well-known brands that have become staple items on German snack tables during social gatherings. **Intersnack** - A powerhouse in the European snack industry, Intersnack’s portfolio boasts beloved brands such as Chio and POM-BÄR. They offer a broad range of products including potato chips, crisps, and nuts, all of which are well-aligned with German aperitif traditions. Intersnack's commitment to delivering high-quality snacks positions them as a key player in the market. These industry giants continue to maintain their market positions through a mix of traditional favorites and innovative new snacks that appeal to evolving consumer tastes. They also navigate the balance between meeting the demand for indulgent treats and the growing trend towards health-conscious snacking. As the market landscape transforms, these players adapt and evolve, thereby ensuring their ongoing relevance and dominance in the world of German aperitif pastries.

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• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 11/10/2023

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