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1 Synthèse du marché
1.1 Market presentation
Yogurt is a coagulated dairy product produced by the bacterial fermentation of milk. The bacteria used to make yogurt are known as thermophilic lactic acid bacteria. The fermentation of lactose by these bacteria produces lactic acid, which acts on the milk proteins to give yogurt its characteristic acidic taste and texture.
Around the world, the market is growing along with recognition of the health benefits of yogurt. Asia is the largest consumer region, accounting for 26%. Asia is also expected to drive growth in the future, thanks to increased purchasing power and health awareness.
The Brazilian yoghurt market is characterized by its diversity, with products ranging from traditional yoghurts to versions with innovative flavours and ingredients. Before the COVID-19 pandemic, this sector was on the rise, generating billions of reais a year. Yogurt is a food enjoyed by consumers of all ages and is commonly consumed for breakfast, snacks and desserts.
The COVID-19 pandemic has affected the yogurt market in Brazil, leading to an increase in demand for health-promoting products, such as yogurts with probiotics and enriched with vitamins and minerals. An increase in online yogurt sales was also observed, reflecting consumers' search for safe purchasing options.
In the future, the participants will seek organic growth, especially through innovation, as well as by increasing the number of products on offer. The market for organic products continues to grow strongly, with the organic yogurt sub-segment benefiting from this growth. This trend should continue in the future, heralding a positive outlook for the market.
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