The wine tourism market - France

The annual number of wine tourists in France is estimated at over 10 million

Before the pandemic, the global wine tourism market was estimated at $12 billion, with total spending by wine tourists and the French market representing over €6 billion.

The wine industry as a whole is a major economic player, and France is the world's second-largest wine producer.

trends in the national wine tourism market

The country's wine tourism market is experiencing strong growth. The growth of the wine tourism sector represents a major economic opportunity, given the country's position as the world's leading tourist destination and its status as a major wine producer. With a heritage rich in indigenous grape varieties and renowned wines, the potential for wine tourism is significant.

The French account for around 60% of the wine tourist population, 60% of whom are men. The average age of a wine tourist is around 40. Most have a net monthly income of over 3,000 euros and consume wine at least once a week.

Epicurean wine tourists, who represent around 40% of all wine tourists, are mainly involved in wine tasting, cellar visits and shopping.

Foreign wine tourism is also on the rise, from 39% to 42%. International visitors, with their generally higher budgets, represent significant growth potential for the country's wine tourism players.

The increase in the number of young wine tourists, aged between 20 and 25, testifies to the opening up of the market to new generations eager to acquire knowledge and skills in wine tasting.

Wine tourism extends beyond simple wine tasting, as tourists are increasingly looking for complete experiences. Activities include winery tours, gastronomic offerings, cultural events and even vinotherapy.

Wine sales, however, remain an essential element, with visitors spending an average of between 100 and 110 euros.

The wine industry forms the backdrop to the country's wine tourism market. With a conservative estimate of around 33 billion euros, the wine market underlines the central place of wine in the national culture and economy.

Wine tourism players in France

• Domaine des Claires - Artisans de l'élégance du vin Nestled in the wine-growing regions of France, Domaine des Claires is a testament to the artisanal approach to winemaking. Visitors are invited to explore the estate's vineyards, take part in tastings and discover the meticulous process that guides the transformation of grapes into glass.
• Unidor - Cooperative wineries like Unidor unify the power of individual winemakers, pooling their resources to create wines that reflect collective skills and regional character. They play a central role in wine tourism, showing how individual efforts can result in a communion of tastes and stories.
• Grands Chais de France - Grands Chais de France is not only a major wine merchant, but also the ambassador of French wine heritage around the world.
• These companies represent only part of the diversity and dynamism of the French wine tourism market. From the artisanal estates of family-run wineries to the collective powerhouses of cooperatives and the extensive networks of négociants, the French winegrowing landscape offers an array of destinations for enthusiasts and newcomers alike.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 25/06/2021

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