The vacation village market - France (2024)

1.2 Global market

In ****, global tourism market sales amounted to US$**.** trillion, marking a significant recovery from the disruption caused by the covid-** pandemic. Forecasts for **** indicate continued growth, supported by a compound annual growth rate of *.*%, reflecting a positive trend in the industry.

Trend in tourism market sales World, **** - ****, in trillions of dollars Source: ****

Market breakdown :

In ****, Europe will dominate the international market, capturing more than half of global arrivals with around *** million visitors, or **% of the total. It is followed by Asia Pacific, which accounts for a significant but smaller share, attracting *** million tourists. The Americas, meanwhile, welcomed almost *** million visitors. The Middle East and Africa, although receiving lower flows, show positive trends, with ** million arrivals and ** million respectively, or *% and *% of the world total.

Number of international tourist arrivals World, ****, in millions Source: ****

Breakdown of tourist arrivals by region World, ****, in Source: ****

1.3 Marché National

Between **** and ****, tourism accommodation sales showed steady, continuous growth. However, between **** and ****, it fluctuated significantly. Indeed, in ****, it stood at *.** billion euros, then fell sharply to *.** billion euros in ****, a decrease of **.*%. This withdrawal was mainly due to restrictions linked to the covid-** pandemic. Sales then picked up again to reach *.** billion dollars, an increase of **.*% between **** and ****.

sales trends in tourist and other short-term accommodation France, **** - ****, in billions of euros Source: ****

sales growth for tourist and other short-term accommodation France, **** - ****, in Source: ****

Between **** and ****, the number of occupied vacation village accommodations varied significantly. In ****, *.** million units were occupied. In ****, this number dropped to *.** million, a decline of **.*%, mainly due to the health situation and confinement. In ****, a recovery began with *.** million occupied homes, marking a **% increase on ****. In ****, the number of occupied dwellings reached *.** million, approaching the **** level. After this recovery, there was a slight decrease of *.*% in **** compared to ****, but the number of occupied vacation village dwellings remains close to the pre-pandemic level.

trend in the number of occupied units in vacation villages and others France, **** - ****, in millions of units Source: ****

* From January to June ****

Change in number of dwellings France, **** - ****, in Source: ****

Between ...

2.1 Demand segmentation

Customers choose their vacation villages according to :

Destination and area Formulas offered Price The comfort of the establishment Presence of children's clubs[***]

Type of clientele :

Families dominate the tourist home customer base , accounting for **% of visitors. Groups of friends and business customers are also important, each accounting for **% of stays. Last but not least, seniors account for **% of the clientele.

Breakdown of tourist home customer types France, ****, in Source: ****

2.2 French preferences

In ****, the majority of French people prefer beach vacations, in keeping with the tradition of summer vacations. Rural destinations also retain an important place in the hearts of the French. The mountains come in third place, notably for their scenery and the possibilities for sporting activities in both summer and winter. Finally, cities attract **% of respondents.

Types of destination favored by the French France, ****, in Source: ****

In July ****, occupancy rates for vacation homes and vacation villages vary according to location. The coast boasted an occupancy rate of **.*%, while the countryside reached **% and mountainous areas **%. In August, these figures increase significantly, with **% occupancy on the coast, **% in the countryside and **.*% in the mountains.

These occupancy rates underline a preference for seaside holidays, particularly in August, when the coastline registers the highest occupancy rates. The countryside and mountains also attract holidaymakers, but to a lesser extent, confirming theappeal of French coastal destinations in the summer months.

Occupancy of tourist residences & vacation villages France, July - August ****, as % of total Source: ****

In ****, the breakdown of accommodation revenues for holiday villages in France is characterized by a predominance of full-board, which accounts for **% of total revenues. Half-board follows with a **% share, while rentals alone contribute ...

2.3 Demand cyclicality

The graph below shows the proportion of searches for the given keyword in a given region and for a specific period, compared with the time when the keyword was most widely used (***). Thus, a value of ** means that the keyword was less commonly used in France, and a value of zero means that the data for this word was insufficient.

For the expression"Villages de vacances", there is a seasonal pattern to this search, with a peak observed during the summer season over the last five years.

trend in interest in "vacation villages" as a type of accommodation France, **** - **** Source: ****

3.1 The value chain

The vacation village value chain is a structured set of players and processes that contribute to the creation, management and distribution of the offering to consumers. The main players are :

Property developers and promoters: Such as Pierre & Vacances, Odalys or Belambra Clubs. They are responsible for designing and building vacation villages. They identify strategic locations, plan the necessary infrastructure (***) and ensure that these projects are economically viable. They also work to ensure compliance with local environmental and tourism standards. Construction and infrastructure suppliers: Like Bouygues Construction, Schneider Electric or Saint-Gobain. They are second in line to erect the physical infrastructure of the vacation villages, including residential buildings, restaurants, swimming pools and sports facilities. They must respect the initial plans while guaranteeing safety and sustainability standards. Operators and managers:like Center Parcs, Vacancéole or Belambra. They are responsible for running and coordinating the day-to-day activities of the vacation village. They oversee the management of accommodation, catering, leisure activities and customer services. Their role is to guarantee a quality experience for holidaymakers, by overseeing the upkeep of facilities and the coordination of teams (***). They also manage the financial aspects, ensuring the village's profitability. Service providers : like Tepacap. They provide ancillary services essential ...

3.2 A growing number of establishments

Between **** and ****, the number of tourist and other short-term accommodation units rose steadily, from *,*** in **** to *,*** in ****. After a slight decline in **** (***), the sector has resumed a steady growth trajectory. Between **** and ****, the number of accommodations rose by *%, followed bya *.*% decline in **** linked to the impacts of the coronavirus pandemic. However, a strong recovery can be observed from **** onwards. Overall, over the decade, the number of tourist accommodations rose by almost **%.

trend in the number of tourist accommodations and other short-term accommodation France, **** - **** Source: ****

Between **** and ****, the number of salaried employees in tourist accommodation and other short-stay accommodation has generally risen, from **,*** in **** to **,*** in ****.

After a slight decline in **** (***), headcount gradually increased, with notable growth of *.*% in ****, *.*% in **** and *.*% in ****. Growth accelerated in **** and **** before a significant drop of **% in ****. However, a strong recovery took place from **** with an increase of **%, followed by continued growth in **** and ****. Overall, the workforce has grown by **% in ** years.

change in headcount in tourist accommodation and other short-term accommodation France, **** - **** Source: ****

The geographical distribution of vacation villages and family homes shows a marked concentration in certain regions, notably in the south-east of France due to the presence of the sea, but also ...

4.1 Offer typology

Vacation village typology

By location :

By range :

4.2 An inclusive offer

Offers to suit everyone

The majority of vacation villages in France offer special options for families with disabled members, so that they too can take full advantage of the village facilities.

4.3 Prices on an upward trend

The evolution of price indices for the two accommodation categories reveals contrasting trends. For the "Holiday resorts, camping, youth hostels and similar accommodation" category, the index rises from *** in **** to ***.** in ****, a cumulative increase of **.*% over eight years. This stable progression, with an average increase of around *.*% per year, indicates moderate inflation.

In comparison, the "Vacation and Leisure Centers" category shows significant volatility. After a sharp rise of **.*% in ****, prices climbed a further **.*% in **** before declining by *.*% in ****. Prices rise again to ***.** in ****, a cumulative increase of **.*% since ****, before falling by **% in ****.

France, **** - **** Source: ****

5.1 Regulations

General provisions

Article D***-*

"Vacation villages may be designated if they meet the conditions set out in articles D***-* et seq

Article D***-*

"Vacation villages include :

Individual or collective accommodation and premises for management and services. Communal facilities for sporting activities and group entertainment. For meals, one or other of the following two options: restaurant or individual kitchen per gîte, with or without ready-to-eat meals."

Article D***-*

"Accommodation, restaurant and ready-to-eat meals may only be used for village activities.

Apart from vacation stays, vacation villages managed by non-profit organizations may only be operated for activities corresponding to the purpose of the statutes of these groups."

Classification

Article D***-*

"Vacation villages are divided into categories according to criteria laid down in a classification table drawn up by the organization mentioned inarticle L.***-* and approved by order of the minister responsible for tourism."

Article DD***-*

"Establishments classified as vacation villages are required to display a sign on their frontage in accordance with a model drawn up by the organization mentioned in article L.***-* and approved by order of the minister responsible for tourism."

Sanctions

Article R***-*

"The ...

6.1 Positioning the players

• Pierre et Vacances
• Center Parcs (Pierre et Vacanses)
• ClubMed
• Belambra Clubs
• Azureva
• Villages clubs du soleil
• Ternelia
• Village Vacances France (VVF)
• Cap France
• UNAT
• Odalys Vacanses
• Goélia