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Summary of our market study
French online travel market estimated at 20 billion euros
The global online travel market has recovered strongly from the considerable impact of the COVID-19 pandemic, with market size increasing from $354.2 billion in 2020 to a projected $706.2 billion in 2025.
Online travel now accounts for 46% of travel sales in France.
Consumers are still reluctant to prioritize green measures over cost, and only 34% of online shoppers are willing to pay extra for a more environmentally-friendly trip.
At the time of booking, French consumers attach great importance to comments from previous travelers and ease of payment. The reputation of the site is a decisive factor for many French people.
Foreign giants such as Booking.com, Expedia, TripAdvisor and Airbnb are market leaders.
SNCF and its online booking system demonstrate that the French public continues to rely on traditional transport booking systems, despite the proliferation of online travel agencies.
70% of young French travelers say they prefer their spending to benefit the local population.
The main market players: Navigating the online travel space
- The Expedia group and its brands, Hotels.com, Travelocity and Egencia and HomeAway for the vacation rental market.
- Booking.com has acquired Priceline and Agoda.
- Airbnb: the pioneer of peer-to-peer accommodation.
- Priceline Group invests in digital travel start-ups.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The online travel market is defined by all the sites that enable travel bookings to be made over the Internet. They allow you to compare flight prices to choose the cheapest and most optimal itinerary, and also to compare hotels, car rental sites, etc...
Online travel players include hotel and airline websites, which have their own online sites, and networks of physical agencies, which are increasingly using e-commerce . Above all, there are pure players such as 100% online booking sites and holiday rental platforms for individuals. Price comparison sites also play a key role in e-tourism, as consumers look for the best price.
Worldwide, online travel is experiencing extremely dynamic growth with theincrease in Internet use and the breakthrough of e-commerce. Consumers' desire to find the best value for money also represents a real growth driver for the Internet, which appears to be the best tool for doing so. With Covid-19, however, the sector is likely to experience a significant drop in activity, but this should catch up by 2023, with a CAGR for online tourism of 11.24% between 2020 and 2023.
Today, the Internet accounts for 46% of all travel sales in France, and sales have been rising sharply in recent years.
In France, as in other countries, e-commerce represents an opportunity and a technical and business development contribution for retailers, rather than a competitor that would be detrimental to their services. As the FEVAD confirms,"Internet enables them to use new tools, to offer consumers a new vision of their products and H24 access to their portal."
Finally, the players are looking to diversify, offering increasingly personalized follow-up services to attract customers from traditional travel agencies.
List of charts presented in this market study
- Size and estimate of the global online travel market based on a CAGR of 14.8%
- Global market breakdown
- E-commerce market share in travel sales
- Top 15 products and services purchased in 2022, as % of e-buyers
- Growth in online tourism sales
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Latest news
Airbnb, in top form! - 30/04/2024
- - Airbnb sales in 2023: $9.9 billion
- - Comparison of Airbnb sales in 2023 with 2018-2019: doubled
- - Year of first profit in Airbnb's history: 2022
Travel: Evaneos hopes to become the hub of sustainable tourism - 12/10/2023
- Evaneos was founded in 2009.
- The company connects its customers with 600 partner agencies.
- Evaneos charges a commission of just under 15% on sales.
- By 2023, the company expects to have recorded sales in excess of 200 million euros.
- Since 2019, travel to Mozambique has doubled, as have the Baltic countries and Nicaragua.
- Evaneos is already present outside France in Spain, Italy, Germany and the Netherlands, and plans to accelerate its development in these markets.
Tourism: Expedia doesn't want to leave France to Booking and Airbnb | Expedia against Booking and Airbnb in France - 26/09/2023
- Expedia is a leader in online booking, particularly in the United States, despite a weaker presence in France.
- Expedia works with 60,000 travel agents.
- Worldwide sales of Expedia's BtoB business reached $2.5 billion in 2022, or just under a quarter of its revenues ($11.6 billion).
Fiber optics: Circet takes over Scopelec and half its workforce (around 1,000 jobs) - 22/01/2023
- Scopelec company specialized in the installation and maintenance of fiber optic and copper networks
- Circet group of 15,000 employees in 14 countries, with sales of 2.42 billion euros in 2021,
CEPSA, a Spanish company, wants to make a name for itself in the hydrogen field. - 09/12/2022
- Gigantic green hydrogen production hub to run between Cadiz and Huelva
- Cepsa will invest 3 billion euros to set up the solar fields and wind turbines that will generate the renewable energy needed to power the electrolysis process.
- The circuit is expected to produce 300,000 tonnes of green hydrogen per year
- Maersk plans to invest 10 billion euros in Spain to set up two bases for e-methanol production
Liquid sourdough boosts Puratos' Vosges site - 22/11/2022
- Belgian group (65 plants, 2 in France) present in 81 countries
- 2021, sales of 2.3 billion euros for 9,000 employees.
- Inauguration of a liquid sourdough production line at the Charmes Vosges plant (80 employees), specialized in the processing of dried fruit, pralines and the filling of baking powders
- The 2 French plants total sales of 201 million euros.
- the sourdough market could grow by 4.2% a year over the next 3 years.
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the online travel market | France
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