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Summary of our market study
French online travel market estimated at 20 billion euros
The global online travel market has recovered strongly from the considerable impact of the COVID-19 pandemic, with market size increasing from $354.2 billion in 2020 to a projected $706.2 billion in 2025.
Online travel now accounts for 46% of travel sales in France.
Consumers are still reluctant to prioritize green measures over cost, and only 34% of online shoppers are willing to pay extra for a more environmentally-friendly trip.
At the time of booking, French consumers attach great importance to comments from previous travelers and ease of payment. The reputation of the site is a decisive factor for many French people.
Foreign giants such as Booking.com, Expedia, TripAdvisor and Airbnb are market leaders.
SNCF and its online booking system demonstrate that the French public continues to rely on traditional transport booking systems, despite the proliferation of online travel agencies.
70% of young French travelers say they prefer their spending to benefit the local population.
The main market players: Navigating the online travel space
- The Expedia group and its brands, Hotels.com, Travelocity and Egencia and HomeAway for the vacation rental market.
- Booking.com has acquired Priceline and Agoda.
- Airbnb: the pioneer of peer-to-peer accommodation.
- Priceline Group invests in digital travel start-ups.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The online travel market is defined by all the sites that enable travel bookings to be made over the Internet. They allow you to compare flight prices to choose the cheapest and most optimal itinerary, and also to compare hotels, car rental sites, etc...
Online travel players include hotel and airline websites, which have their own online sites, and networks of physical agencies, which are increasingly using e-commerce . Above all, there are pure players such as 100% online booking sites and holiday rental platforms for individuals. Price comparison sites also play a key role in e-tourism, as consumers look for the best price.
Worldwide, online travel is experiencing extremely dynamic growth with theincrease in Internet use and the breakthrough of e-commerce. Consumers' desire to find the best value for money also represents a real growth driver for the Internet, which appears to be the best tool for doing so. With Covid-19, however, the sector is likely to experience a significant drop in activity, but this should catch up by 2023, with a CAGR for online tourism of 11.24% between 2020 and 2023.
Today, the Internet accounts for 46% of all travel sales in France, and sales have been rising sharply in recent years.
In France, as in other countries, e-commerce represents an opportunity and a technical and business development contribution for retailers, rather than a competitor that would be detrimental to their services. As the FEVAD confirms,"Internet enables them to use new tools, to offer consumers a new vision of their products and H24 access to their portal."
Finally, the players are looking to diversify, offering increasingly personalized follow-up services to attract customers from traditional travel agencies.
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the online travel market | France
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