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Summary of our market study
The number of wine bars in France is estimated at over 1,000, with sales of 400 million euros
The global wine bar market is expected to reach $444.93 billion by 2027.
French wine consumption is on a downward trend. France is a leading wine exporter, with exports valued at 8.7 billion euros in 2020, mainly to Germany (17%), the UK (13%), the USA (12%) and Belgium (9%).
Consumption of foreign wines in France has increased considerably.
Dynamics of the French wine bar market and wine consumption trends
The wine bar market has grown rapidly, particularly in urban areas. Wine bars are a preferred venue for those seeking an educational and enjoyable wine experience.
The wine bar market in France is part of the wider global wine market, which was valued at around US$326.6 billion in 2020.
The Fédération nationale des négociants en vins indépendants estimates wine bar sales at around 400 million euros.
The number of wine bars has also increased by around 25%
French wine consumers are becoming increasingly sophisticated. The number of those who identify themselves as enlightened wine lovers has risen from 35% to over 50%. Heavy wine drinkers", those who consume wine once or several times a week, now account for half of the wine-loving population.
There has been a structural decline in wine consumption over the long term. Average consumption has fallen from 120 liters to around 35 liters per person per year.
Wine bar market players
- Nicolas: an influential player with nearly 500 stores across France and Europe. Owned by the Castel group.
- Le syndicat des négociants en vin: representing the vast network of wine merchants
- Groupe Castel: the Castel family group is a giant in the beer and wine industry.
- FranceAgriMer: provides valuable data on the wine industry.
- N5 Wine Bar: Based in Toulouse, N5 Wine has been named the best wine bar in Europe and the world.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
A wine bar is a type of themed bar specializing in wine tasting by the glass for amateur oenophiles. They often offer customers the chance to discover original wines not widely available through the usual distribution channels. The emphasis is on conviviality and originality, with a highly diversified offering that appeals to wine enthusiasts and initiates alike. Wine bars gained in popularity in the 1980s, as wine consumption patterns shifted towards more wine-tasting and wine-related experiences.
Wine bars in France developed rapidly in urban areas, but are now appearing more and more in more rural areas. They are also widespread in wine-growing regions, which are benefiting from the boom in wine tourism: sommelier-cavistes offer y personal selections of local wines from their wine-growing region, served with plates of cheese, charcuterie, tapas and more.
This is a market that has shown impressive growth in the years 2010 and 2020, with the majority of wine bar managers estimating that demand and the number of establishments will increase in the coming years. By 2023, sales of wine and spirits outlets in France will have reached 12.98 billion euros, a figure that continues to rise. However, the decline in wine production in France, which is pushing up the price of certain wines, coupled with rising inflation in France in recent years, is likely to slow demand for wine bars. What's more, wine consumption in France is steadily declining, a reduction largely driven by younger consumers, under 30, who prefer to consume less but better, and prefer more expensive, higher-quality bottles.
It's a highly fragmented market, with many independent players who often stand out for their bar concept, ambience and design, or for a particular menu. The popularity of organic, natural and even biodynamic wines is growing in France, especially among the younger generation. The market is facing stiff competition from other wine-bar-like concepts such as cavistes.
1.2 A dynamic global market
The global market represented ***.** billion in ****down *% on ****. [Researchandmarketsthis decline is mainly due to the health crisis, whereas the trend before the crisis was upward. Sales in **** were ***,**billion US dollars, up a strong **% on ****. The global market is expected to grow again, reaching US$***.** billion in ****.
Global wine market size World, ...
1.3 Growth in France
The on-trade market in France
According to the FNCI (***).
insee provides the size of the market in ****, as well as the monthly sales index for the "débits de boissons" subclass(***).
The **.**Zcategory (***) includes :
bars cafés discotheques and dance floors where beverage service is predominant itinerant beverage vendors According to ...
2 Demand analysis
2.1 Alcohol and wine consumption in France
Alcohol consumption in France
In ****, Santé publique France published a survey on alcohol consumption among French adults. The figures are not so recent, however, and were collected in ****, but are indicative of the downward trend in alcoholic beverage consumption in France in recent years. in ****, **% of adults (***).
change in the proportion ...
2.2 French bar and café habits
A recent survey carried out by OpinionWay for Orisha Distribution in June **** reveals renewed French enthusiasm for bars, cafés and restaurants this summer, despite an uncertain economic climate.
**% of French people plan to visit bars, cafés and restaurants this summer, demonstrating a remarkable vitality. Among them, **% plan to ...
2.3 Wine preferences
The specificity of each wine bar lies first and foremost in the products offered: some bars focus on organic, sometimes biodynamic, or local wines. It is therefore interesting to decipher recent wine trends in France.
Poll: which grape varieties do the French prefer? France, in ****, in Source: ****
France's favorite grape variety ...
2.4 Demand trends
Ecological certification and biodynamic wines
Percentage of consumers who look at the bottle's environmental certification France, in ****, as % of total Source : SoWine Wine is the alcoholic beverage for which consumers look most closely at environmental certification on the bottle (***). **% of wine buyers even say they are prepared to pay more for ...
3 Market structure
3.1 Value chain
A wine bar operates in the same way as a conventional bar. The bar manager generally rents the premises from a landlord, and employs waiters and cooks. For basic catering supplies (***), or by distance selling, or directly from producers, local winegrowers. The latter supply channel is more common among wine bars ...
3.2 Increased internal competition
Strong competitive pressure in Paris
As the Ipsos survey shows, two-thirds of France's *,*** wine bars were located in Paris in ****, increasing competitive pressure in the capital.
Geographical location of wine bars France, ****, % of total Source: ****
The development of franchises
Some bars are opening up to franchising, which can be an opportunity ...
3.3 Distribution that favors direct contact with winemakers
Wine bars still account for a very small share of still wine distribution in France: specialized stores (***) account for just *% of the distribution market in volume terms, compared with **% for super markets and hypermarkets. By ****, wine sales in supermarkets and hypermarkets will have fallen sharply, mainly due to inflation.
Breakdown of ...
3.4 The rise of wine tourism
In ****, overall spending by wine tourists was estimated at *.* billion euros. In France, wine tourism represented more than **,*** wine tourism wineries and more than ** million tourists in ****, **% of whom were foreign, as shown in the graph below[***]
Main nationalities of foreign wine tourists France, ****, in Wine and Society
What's more, wine ...
4 Offer analysis
4.1 Typology of wine bar offerings
A wine bar differs from a wine cellar or a classic bistro first and foremost in that its opening hours are often much longer (***). Of course, they also offer an extensive menu, and are not usually characterized by a large solid menu, but frequently offer cold platters and a few nibbles. ...
4.2 A varied range, with red wines in the lead
Wine bars offer a very varied selection on their menus, with an average of *** wine references.
The vast majority of these wines come from France (***) are the most represented regions.
Regions from which French wines are offered in wine bars, according to managers France, ****, in Source: ****
As for foreign wines, they ...
4.3 Supply trends: itinerant, event-driven wine bars
Travelling wine bars
In the same vein as the fast-growing "food trucks"[***], there are also itinerant wine bars that can move from market to market, square to square, and so on.examples include the Wine Truck Pyrénéen, La Bougeote, a wine bar on a barge, and The Rolling ...
5 Regulations
5. Regulations
Opening declaration
The operator must submit in writing a declaration of opening to the town hall of the city in which he wishes to set up his establishmentor, in the case of Paris, to the Préfet de Police, at least fifteen days before the establishment opens.
Licenses to sell ...
6 Positioning the players
6. Segmentation
- Le Petit Sommelier
- Ô Château
- N°5 Wine Bar (MPG gastronomie)
- Witradis Caravin
- Wine Therapy
- Chai Vous
- V and B
List of charts presented in this market study
- World wine production
- Wine consumption trends
- Size of the global wine market
- Countries with the highest wine consumption in 2023
- Beverage sales
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Latest news
Wine store V and B invests in alcohol-free products - 26/10/2023
V and B is a chain of 270 wine shops in France.- V and B recently invested in Gueule de Joie. The Gueule de Joie website was created in 2019. Gueule de Joie offers 250 beverage references and has sold 150,000 bottles to 20,000 customers in 2021.
With Gueule de joie, V and B goes alcohol-free - 15/08/2023
- Founded in 2000, V and B has sales of 205.3 million euros, a figure that has almost doubled in the last five years
- The network employs 1,800 people.
- The V and B brand opens franchises at a rate of 15 to 20 a year, with almost a thousand franchisee applicants each year
- The Mayenne network has 270 outlets.
- The non-alcoholic wine and beer segment is growing by 12% a year.
- The V and B chain has taken a minority stake in Gueule de joie, which has sales of half a million euros and two employees.
- Gueule de Joie offers 200 non-alcoholic and low-alcoholic wines, beers and cocktails
- The V and B network has a 12,000 m2 logistics base in Mayenne, with a planned expansion of a further 7,500 m2
- V and B plans to open five to six additional "Levrette cafés" next year. Has a brewery in Château-Gontier V and B has set up its first outlet in England, in Northampton
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the wine bar market | France
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