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Summary of our market study
The French cider market is valued at €140 million.
Despite an overall drop in alcohol consumption and the fact that cider represents a relatively small share of alcohol sales, the market has shifted towards organic products.
France maintains a strong cider export surplus, with exports four times higher than imports.
The United States remains the leading destination for French cider exports, accounting for 52% of total exports.
The organic cider segment cannibalizes the traditional market, with growth of 3.1%
In 2020, cider apple production reached its lowest level for 10 years, in line with the decline in harvested area.
Cider consumption trends in France
Despite the country's long tradition of cider consumption, cider consumption has fallen from 0.41 liters per capita to around 0.15 liters per capita.
The raw cider category is clearly in the lead, followed by sweet cider.
The Christmas period is the most important for cider consumption.
People aged 65 and over show greater loyalty to cider than younger age groups. Organic cider is one of the sectors bucking the trend of decline.
The organic cider market grew modestly, increasing by around 3.1% to reach a value of between 8 and 9 million euros.
Cider's share of the organic sector represents 6.6% of sales. Alcoholic beverages account for almost 11% of total organic sales.
The French cider market: Key players driving innovation and growth
- The Agrial group stands out as a major cider player
- Celliers Associés is a major player in the cider industry.
- Celliers de l'Odet and Cidrerie de la Brique, artisanal cider makers
- Supermarkets such as Auchan and Carrefour are helping to bring cider to the masses.
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Summary and extracts
1 Market summary
1.1 Definition and scope of study
Cider is an alcoholic fruit wine with an alcohol content of between 2% and 8%. It is made by fermenting apple juice, an ancient technique. The principle is simple: the longer the yeasts are left to ferment, the more the sugar contained in the pressed apple is transformed into alcohol.
In a context of constant product internationalization, it's important to note the different definitions of this term in different places. In the United States, Canada and the United Kingdom, a beverage called cider is not necessarily made primarily from apples, whereas in France, cider must contain apples. In 2021, the global market was worth 5 billion US dollars.
There are three main types of cider:
- sweet cider
- brut cider
- demi-sec cider
The difference between these ciders lies mainly in their sugar and alcohol content. Other types of cider can also be distinguished: sweet and fruity, fresh and tart, balanced, structured, dry and full-bodied.
Today, cider is the most widely consumed fruit wine in France. On average, 90 million liters are sold every year, 86% of them in France. It comes in a variety of packaging forms, including glass and plastic bottles, as well as cans and other types of packaging. In France, organic cider is on the rise.
The aim of this study is to analyze the French cider market, providing an overview of revenues, consumption and trends, market players, and supply and demand drivers.
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the Cider Market | France
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