The wine cellar market - France (2024)

1.2 A global market driven by the United States

According to GlobalMarketInsight, the global wine cellar market stood at US$*.** million in **** and is expected to grow at a CAGR of *.*% over the period ****-****, reaching sales of US$*.** in ****. This growth will be driven by rising global wine consumption, which requires bottle storage cabinets. The market presented here includes refrigerator-type wine cellars, as well as large underground rooms integrated into homes, hotels or farms. When we study the French market, we'll concentrate solely on the refrigerator-type wine cellar market, which may explain the differences in orders of magnitude between this section and the following one on the national market.

evolution and projections of wine cellar market size World, ****-****, in $US Source: ****

Intelligent wine cellars, with functions such as automatic temperature control and automatic inventory, are gaining ground in the market. However, the conventional market is still slightly dominant.

The USA is the largest market, accounting for US$*.** billion in revenues in ****, or **% of market share. However, the Asia-Pacific market is currently experiencing the greatest growth, thanks to rising disposable incomes and changing drinking patterns.

1.3 The national market in decline from 2021

The large electrical appliance market (***)

According to the GIFAM (***). On the other hand, the growing interest of the French in connected appliances could help the industry to boost its sales in the coming years, since the connected appliance sector in the GEM was up **%, or an additional ** million. [***]

**** was an atypical year, marked by market growth well above the previously stable average. The home equipment market fell to **.* billion euros in ****, representing a *% decline on ****, but remaining *% higher than ****. The year **** was thus characterized by a rebalancing following the pandemic, affecting household appliances as well as many other sectors. [***]

sales trends for Major Household Appliances France, ****-****, in billions of euros, as a % of sales Source: ****

The wine cellar market

According to a Harris Interactive survey, there were *.* million wine cellar appliances in France in ****, corresponding to *% of equipped households. In ****, **% of wine cellars were first-time buyers, a sign of the segment's growth. According to GfK, in ****, ***,*** wine cellars were sold in France.

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The chart showssignificant sales growth in the wine cellar sector in ****, with an increase of **%, followed by a steady decline, reaching a notable reduction of **.*% in ****. In parallel, the refrigeration appliance sector saw a gradual rise ...

2.1 Alcohol and wine consumption

The demand for wine cellars is directly linked to French alcohol consumption. obviously, not all wine consumers have a wine cellar at home, but given that *% of households were equipped with a wine cellar in ****, which still represents a substantial proportion of the population, it seems that alcohol consumption trends will give some indication of future demand.

In ****, Santé publique France published a survey on alcohol consumption among French adults. The figures are not so recent, however, and were collected in ****, but are indicative of the downward trend in alcoholic beverage consumption in France in recent years. In ****, **% of adults (***).

change in the proportion of French people who say they drink alcohol every day France, ****-****, in % Source: ****

**% of people drink alcohol at least once a week, a figure that is falling among men (***).

change in the proportion of the population consuming alcohol weekly France, ****-****, in % Source: ****

among individuals aged ** to ** who drank alcohol during the year, the average number of days they drank alcohol per year fell from *** days in **** to ** days in ****. In addition, the average number of drinks consumed on a drinking day fell slightly, from *.* to *.* drinks. Rates of heavy binge drinking, defined as having ...

2.2 Demand for wine cellars

Wine cellars have been popular in France for years. However, in the ****s, market specialists say they have seen an evolution in demand for more aesthetic solutions. Indeed, wine cellars, which were previously generally placed in secondary rooms such as the garage or cellar, now have their place in living rooms such as the kitchen, living room or dining room, and are a mark of social status among guests. This trend has seen models evolve to make them more aesthetically pleasing, moving from solid doors to glass doors, for example. [***]

There were *.* million wine cellar appliances in France in ****. It is difficult to obtain such precise figures for subsequent years, but we do know that in ****, ***,*** wine cellars were sold and ***,*** in France. [***] We can therefore estimate that there will be *.** million wine cellars in France in **** .

number of wine cellars in France France, ****-****, in millions of units Source: ****

Investing in wine

*% of French people say they are already investing in wine, and */* of them say they are interested. Wine consumers and buyers are predominantly male, aged ** to **, and from higher socio-professional categories.

Poll: what does investing in wine mean to you? France, in ****, in Source: ****

More than a ...

2.3 Rising electricity prices

Winecellars are appliances with a very high electricity consumption, which comes on the one hand from the cooling system and on the other from the LEDs placed in the wine cellar. Factors such as size, temperature, hygrometry and anti-vibration system influence the power consumption of a wine cellar.

The energy efficiency of a wine cellar, as well as its ecological impact, are partly influenced by the ambient temperature of the place where it is installed. To maintain optimal wine preservation, it's crucial that the temperature inside the cellar remains constant, despite variations in outside temperature. Some electric wine cellar models feature a "winter" function, which guarantees a stable temperature even in colder rooms. What's more, hybrid technology enables wine to be cooled down to **°C below ambient temperature, which naturally influences power consumption. In general, a wine cellar consumes between *.* and * kWh of electricity per day.

Wine cellars, whether dedicated to wine or cigars, are classified according to different energy efficiency categories. Energy classification is a rating system applied to a wide range of electrical appliances, from telephones to refrigerators, and including ageing wine cellars. The system assesses the energy consumption of appliances, indicating their energy efficiency. Category G, the least ...

2.4 Growth in the connected wine cellar segment

The main market trend is the demand for connected appliances. The connected major appliance segment has grown by **% in value in ****, and this trend is reflected in new connected wine cellar offerings.As the graph below shows, with over half of all households already equipped with connected home automation equipment, the US smart home market is by far the most developed. Penetration rates are much lower in Europe, although northern countries tend to be more advanced than southern ones. The proportion of households equipped varies, for example, from **% in Spain to over **% in the UK, and is estimated at **% in France As the discrepancy with **** figures highlights, the democratization of the connected home continues apace, and it was estimated that more than **% of French households will be equipped with such devices by ****.

Penetration rate of smart housing equipment Selected countries, Digital News Report

According to a study by Les Numériques, nearly **% of French people believe that connected objects make household chores easier. This perception is particularly marked among the under-**s, where **% see connected objects as indispensable allies, helping to reduce the time spent on household chores. What's more, **% of those surveyed felt that connected appliances would help to improve ...

2.5 Favourite wine cellar brands

In ****, OpinionWay carried out a study on the favorite brands of the French. In the wine cellar category, the only brand specializing in wine cellars is La Sommelière. We're going to analyze the popularity of this brand, which is the market leader among the French. The first striking fact is that a large proportion of the population say they know little or nothing about this brand (***), indicating that the purchase of a wine cellar is of interest only to a fairly small proportion of the population. **.*% of respondents say they like the brand.

Popularity of the La Sommelière brand among French people France, in ****, in Source: ****

There is a slight difference between men and women. **% of men surveyed said they liked the brand, versus *.*% of women. Similarly, **.*% of men said they were unfamiliar with the brand, versus **.*%. The wine cellar segment therefore seems slightly more popular among men. La Sommelière brand popularity by gender France, in ****, in Source : OpinionWay On the other hand, there's a more marked difference according to age. Unsurprisingly, wine cellars are more popular with people aged between ** and **. Popularity of the La Sommelière brand by age France, ****, in % Source : OpinionWay There is a ...

3.1 Value chain

A wine cellar is a space specially designed for storing and preserving bottles of wine. Here are some important features of a wine cellar:

Controlled temperature: The temperature is generally maintained around ** to ** degrees Celsius, which is ideal for optimal wine aging. Adequate humidity: A relative humidity of around **% is desirable to prevent the corks from drying out, which could let air into the bottle and oxidize the wine. Absence of direct light: Light, especially UV rays, can degrade wine quality. Wine cellars are often dark to minimize this risk. Low vibration: Vibration can disrupt the aging process. A wine cellar is usually designed to minimize vibration. Suitable layout: Shelves or racks are often made of materials such as wood, which do not affect the wine chemically, and allow bottles to be stored in a horizontal position so that the liquid remains in contact with the cork.

Wine cellars can vary in size, from small wine refrigerators to large underground rooms or purpose-built installations at home or in commercial facilities. They can also be equipped with climate management systems to maintain optimal conditions.

The different types of market players

Specialized companies

Some companies specialize in wine cellars, such as the Frio ...

3.2 Wine cellar production and distribution

Wine cellar production

Despite the numerous relocations of household appliance factories to Asia, some wine cellar manufacturers manage to maintain their production in France. For example, the Eurocave group designs and manufactures its top-of-the-range wine cellars in Fourmies, in the Hauts-de-France region. EuroCave recently made major investments, including the opening of a *,*** m^* logistics platform. In the same sector, the Frio Group, which includes the La Sommelière, Climadiff, Avintage, Le Cellier and Provintech brands, also produces its most sophisticated appliances in France. Among these products, the new state-of-the-art model is the ECELLAR*** connected cellar , and La Sommelière has set up its first **** site in Saint Saturnin, Sarthe, for the Ecellar cellars, where the cellar components are assembled by hand. In ****, the production site was transferred to Arnage, in new dedicated premises. [***]

Wine cellar distribution

There is no recent precise information on distribution channels for wine cellars. However, as this market is closely linked to the broader market for large household appliances, we can analyze this segment to gain a better understanding of the sector's various distribution channels.

Breakdown of LME sales by distribution channel France, ****-****, as % of sales Source: ****

The chart illustrates an upward trend in the breakdown ...

4.1 Demand typology

There are several types of wine cellar on the market, each offering specific features adapted to different needs, whether for long-term storage, temperature control for tasting, or both.

Types of Wine Cellars

Aging cellars: These cellars are designed for long-term wine storage and maintain optimal conditions for aging. They feature precise temperature and humidity control, an anti-vibration system, and often a solid door to protect wines from UV light. Serving cellars: These models are used to bring wine to an ideal temperature before serving. They have a faster cooling capacity and allow more flexible temperature adjustment. Generally equipped with glass doors, they are ideal for displaying your wines. Multi-temperature cellars: These offer different temperature zones in the same cellar, ideal for storing different types of wine at their ideal tasting temperatures simultaneously. Built-in cellars: Designed to fit into kitchen spaces or furniture, they are practical for those with space constraints or who wish to integrate aesthetically into their interiors.

Features to consider

Capacity: depending on the number of bottles you wish to store. Cooling technology: compressor vs. thermodynamic, each with its own advantages in terms of noise and vibration. Humidity control: essential to keep cork in good condition and prevent wine ...

4.2 Supply trends

Connected wine cellars

The most talked-about wine cellar trend of recent times is the release of connected cellars. The first model has been developed by La Sommelière, a leading company in the wine cellar market, and will go on sale in **** for a price starting at ****€.

A series of sensors enables the ECELLAR cellar to provide information on the state of its stock. as each bottle is added or removed, a notification is sent to a Smartphone. In addition, the cellar indicates which bottles have reached optimal aging and are ready for consumption. The ESommelier function ensures optimum placement of bottles for ideal preservation, with indicator lights making it easy to locate them in the cellar. In addition, the Vinotag application, developed in partnership with Vivino, the world's largest oenological database, enables users to create a register of their collection. He records the properties of each bottle by photographing the label and saving the information on his Smartphone. A world first, ECELLAR technology represents an innovation as the first real-time bottle inventory system. This unique device, made up of connected racks, communicates directly via Wi-Fi with the dedicated application, recording every bottle movement, whether additions or withdrawals, to keep the ...

5.1 Sector regulations

The sale and manufacture of household appliances are governed by European directives - listed on the DGCCRF website.

for example, the production of vacuum cleaners must comply with the prerogatives of European Commission directive ****/**/EU.

These European norms set standards for labelling, technical characteristics, energy consumption classification, noise or energy efficiency measurement methods, appliance reliability and safety.efficiency, appliance reliability, and the responsibilities of suppliers and distributors with regard to label display.

Small electrical appliances, like all household appliances, are required to carry an ENERG label, a standard format for which is shown opposite.

AGEC law

A circular economy law, passed on February **, ****, was introduced with the aim of promoting repair and providing up-to-date information to French consumers. This legislation has generated a significant commitment by professionals to the circular economy, focusing on the creation of sustainable, repairable products. This movement reflects a move towards a more thorough structuring of consumer information.

Here are the measures implemented by this law, in chronological order:

*. Repairability and Durability Index:

A new law provides for the introduction of a reparability index for five pilot products, with a view to moving towards a sustainability index by ****.

*. Spare parts information:

Manufacturers are now required ...

6.1 Player segmentation

• Witradis Caravin
• Eurocave
• La Sommelière
• Climadiff
• Avintage
• ArteVino
• Groupe Frio
• Boulanger
• Miele
• Liebherr
• Haier
• Darty