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Summary of our market study
The global tea market is worth over $51 billion. Consumption of tea outside the home exceeds 15 billion dollars.
This expansion reflects the growing demand for high-quality, diversified teas. The French market in particular seems to be following the global trend, with an increasingly sophisticated range of teas.
Tearooms represent an important cultural element in France. They are welcoming establishments where customers can enjoy a wide selection of teas, pastries, viennoiseries, sandwiches and tarts. A fifth of consumption takes place outside the home, in tea rooms, cafés and restaurants.
Two-thirds of the French population enjoy tea, with an average annual consumption of between 200 and 300 grams per person.
In addition to traditional tearooms, the French market has welcomed a new trend with the growing popularity of kiosks selling "bubble tea" or pearl teas, a blend of green and northern teas from Taiwan. The bubble tea market is set for strong growth.
Players in the tea room and café market
- Iconic establishments such as Angelina and Ladurée have gone beyond the simple tearoom to become symbols of French luxury and sophistication.
- Tea brands that have capitalized on the tearoom trend by integrating in-house lounges into their establishments.
- Mariage Frères
- Betjeman & Barton
- Twinings in its Parisian café-library.
- Franchised cafés and coffee shops with a tea-room touch
- Starbucks Coffee
- Columbus café
- Numerous independent tea rooms spring up all over France
- The French "bubble tea" market is growing fast, and the Go Bubble Tea brand has established itself in hypermarkets and supermarkets.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Tea rooms are establishments where you can drink, but also eat for the most part. A wide range of teas is available, along with other beverages such as coffee and juices. Snacks are also on offer, from sweet pastries to savoury sandwiches and pies. In 2014, Viennese pastries were the most popular foodstuffs consumed in tea rooms and cafés.
Tea is a widely consumed beverage in France, with two out of three French people claiming to drink tea in 2023, with an average annual consumption of 250 grams per person per year. In recent years, 20% of tea consumption has taken place in tea rooms or restaurants. Over the past 10 years, the number of tearooms has risen steadily, and they are concentrated mainly in the Île-de-France, PACA and Auvergne Rhône Alpe regions.
Tearooms, like all catering services, have suffered from the health crisis, experiencing a drop in sales during the two containment phases at the beginning and end of 2020. They are, however, recovering from the crisis with a number of new franchises and innovations, such as tea room bookstores and coworking tea rooms.-this has enabled them to return to pre-covid figures, and even exceed them today, after a forecast growth rate of 9.1% per year for out-of-home tea consumption.
1.2 The booming global tea and tea room market
The global tea market was valued at $** billion in ****[***].
The Covid-** epidemic reportedly affected tea consumption away from home, but was offset by an increase in consumption at home, according to the Economist Intelligence Unit (***), a British forecasting and consultancy company. The EIU estimates a *.*% growth rate in global consumption by ...
1.3 The French market follows this trend
Tea consumption in France
Tea is a widely consumed beverage in France, with * out of * French people claiming to drink it, and an average annual consumption of *** grams per person per year in ****[***].
Foreign trade in teaUnsurprisingly, France has a large trade deficit in the tea segment, with a coverage rate ...
1.4 Impact covid
According to BPI France, the tea room business belongs to NAF code **.**C, entitled "Fast-food restaurants". [***] The scope of the corresponding NAF code is thus broader than the subject of this study; nevertheless, it remains interesting to consider the data relating to the fast-food business in France.
sales index trends for ...
2 Demand analysis
2.1 Consumption of soft drinks and hot beverages in France
We begin our study by looking at non-alcoholic beverages and hot drinks, two categories to which tea belongs.
Household consumption of non-alcoholic beverages:In ****, household consumption of non-alcoholic beverages (***) reached**.* billion euros, up +**% over the last ten years.
Consumption of non-alcoholic beverages France, ****-****, in billions of euros Source: ****
Since ****, the ...
2.2 French tea consumer behavior
As mentioned above, tea is widely consumed in France. Nevertheless, different consumption patterns can be distinguished according to a wide variety of criteria: frequency, type of tea, format...By formatTea in bags is the most widespread in France, with over **.** million users in ****, however, the use of teas in bags has ...
2.3 Tearooms in France
Tea consumption locations France, ****, in percent Source: ****
In ****, just under half of all tea consumption takes place at home, making this the main place where tea is consumed. A third of tea is consumed at work and a fifth in tea rooms. Followed by a small proportion consumed nomadically, on the ...
2.4 Tearoom budgets in France
Average budget for a café or tearoom France, ****, in percent Source: ****
Three quarters of those surveyed are not willing to spend more than * euros when visiting a tea room or café. Less than a tenth are prepared to spend more than ** euros.
average budget for a formula with a drink and ...
2.5 The burgeoning trend of bubble tea kiosks
General market data
The global market for pearl tea, also known as bubble tea, is currently estimated at $*.** billion in ****. Forecasts indicate promising growth, with a compound annual growth rate (***) rising from *.*% between **** and **** to *.*% between **** and ****. This growth is attributed to the beverage's increasing global adoption, as well as the ...
3 Market structure
3.1 A multitude of players
Emblematic salons in France
A number of tea salon brands have established themselves as emblematic salons, benefiting from both domestic clientele and tourist flows, and playing on the image of luxury and refinement à la Française. Examples include Ladurée and Angelina.
Angelina is one of Paris's most famous tea rooms, ...
3.2 A similar player: coffee shops, the player with multiple available franchises
What are the differences between a coffee shop and a tearoom?A coffee shop is a cross between a café and a tearoom. Coffee shops and tea rooms offer both drinks and snacks. The difference between the two is that coffee shops offer a wider range of coffee-based beverages, while tea ...
4 Offer analysis
4.1 A huge variety of tea room concepts
As mentioned above, many tearooms have coupled their business with a*nd concept, creating ever more original establishments. Below is a non-exhaustive list of existing concepts:
bookshop-teahouses themed tea rooms or tea rooms specializing in a foreign country tea rooms/cat bars associative salons offering discovery, cultural or creative activities tea ...
4.2 Foodservice and snacking offer
Snacks, and in particular sweet products, are an integral part of the tea room offer. A large number of salons offer tea-time packages (***) or breakfast and lunch packages.
Indeed, many of them have also moved into savoury catering, often including products such as savoury tarts and quiches, hot and cold sandwiches ...
4.3 Overview of market price trends
Tea (***) price trendsThe tea salon business is highly dependent on tea prices, which is why it is interesting to study the consumer price index, the import price index and the production price index for coffee and processed teas.this is why it is interesting to study the consumer price index, the ...
5 Regulations
5.1 Business regulations
Tearooms are establishments offering non-alcoholic beverages and possibly food for consumption on the premises. Since ****, a license is no longer required for the sale of non-alcoholic beverages, either for consumption on the premises or for takeaway. However, if the salon wishes to sell alcoholic beverages for consumption on the premises, it ...
6 Positioning the players
6.1 Segmentation
6.2 Analyse financière des entreprises du secteur
- Bertrand Groupe
- Ladurée (Lov Groupe)
- Betjeman & Barton
- Mariage Frères
- Angelina Salon de Thé (Bertrand Groupe)
- Au fond du jardin
- Bernachon
- Christian
- Comptoirs Richard
- Dammann Frères (Illy Group)
- Kusmi Tea
- Meert
- Coffea
- Conservatoire des Hémisphères
List of charts presented in this market study
- Tea exports from China
- Top ten tea exporting countries
- Main tea importers
- World tea consumption
- Size of the out-of-home tea market (by value)
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Latest news
Ladurée extends its brand to coffee shops and dessert bars - 25/01/2024
- The company, founded in 1862
- Lov Group, Stéphane Courbit's holding company,to buy the company from the Holder group in 2021.
- On the Champs-Elysées, the house known the world over for its macaroons has reopened
- A coffee shop opened this autumn near the Luxembourg Gardens in Paris.
- Paris plans to open 4 or 5 coffee chops by 2024.
- A new boutique-tea room opened last October in the 16th arrondissement of Paris
- The company already has three of its own outlets on the Côte d'Azur.
- The company is present in some twenty countries with 130 locations
- International sales account for 40% of total sales.
- 3 boutiques in Shanghai.
- In the United States, Ladurée is present in four cities
Dammann Frères teas invest in a new factory in Dreux - 17/10/2023
- Dammann Frères is to invest 30 million euros to build a new factory in Dreux.
- The company currently employs 200 people, around 140 of whom are based in Dreux.
- Dammann Frères has been a subsidiary of the Italian Illy group since 2007
- Sales are expected to reach 45.5 million euros in 2023, up from 40.5 million in 2022.
- The company sells around 1,000 tonnes of tea a year, both loose and in bags.
- It is present in 65 countries, mainly in Europe and the United States, and generates almost a quarter of its sales abroad, often in partnership with major hotel groups.
- The company has 9 directly-operated boutiques (8 in Paris and 1 in Dreux) and 16 others under license in major French cities.
- These boutiques account for 17% of sales.
- Dammann Frères' ambition is to double the number of boutiques. The company is growing by around 10% a year.
Dammann opens up its capital to pursue growth - 31/07/2023
- Dammann Frères, specialized in the import, production and sale of teas, infusions and accessories
- Idia Capital Investissement and Crédit Agricole Régions Investissement (Carvest) acquired minority stakes in the company's capital
- Italian group Illy remains majority shareholder
- Founded in 1925, Dammann Frères achieved sales of 40 million euros in 2022
- The company sells its products via its website, 9 directly-operated stores, 19 franchises and 228 corners in France and abroad
- The company produces over 1,000 tonnes of tea each year, or more than 140 million bags.
Groupe Bertrand prepares its next offensive - 21/07/2023
- Groupe Bertrand sales: 2.7 billion euros in 2022 (compared with around 2 billion in 2019).
- Groupe Bertrand is France's leading independent restaurant operator, and number two in the sector behind McDonald's.
- Groupe Bertrand comprises two distinct divisions: Bertrand Franchise and Bertrand Hospitality.
- The group's brands include : Burger King, Léon, Au Bureau, Hippopotamus, etc.
- Groupe Bertrand owns 40% of Burger King, with the remainder held by the Bridgepoint investment fund.
- The group plans to open 120 to 130 new establishments a year in France.
- Estimated sales for 2023 are €3 billion.
- Groupe Bertrand also owns Nespresso boutiques, Maison Plisson (which sells fresh produce and delicatessen products), and an agricultural estate in Nonville (which produces organic fruit and vegetables).
120 years of Angelina Paris - 02/12/2022
- Angelina celebrates 120 years of history in Paris in 2023.
- The Angelina tea room was founded in 1903 by Austrian confectioner Anton Rumpelmayer.
- Angelina is located at 226 rue de Rivoli in Paris.
- The tea room is famous for its Art Nouveau decor, designed by Dutch architect Edouard-Jean Niermans and painter Vincent Lorant-Heilbronn.
- Angelina is particularly renowned for its iconic old-fashioned hot chocolate and delicious Mont-Blanc.
- Today, Angelina has several boutiques in France and around the world.
Groupe Bertrand expands its street food business with the acquisition of Pitaya - 03/08/2022
- Groupe Bertrand, France's second-largest restaurant chain, boasts some 1,000 establishments ranging from Burger King to Hippopotamus, as well as numerous brasseries
- Few offerings in Asian cuisine until now
- Acquisition of the Pitaya company, with a network of around 150 restaurants (sales of 120 million euros)
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the tea room market | France
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