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Summary of our market study
Second most-produced cereal in the world with over 735 million tonnes
The organic wheat segment in France has shown strong momentum, with wheat accounting for 36% of organic field crop volumes.
France remains a key player in the wheat market, ranking 6th worldwide for production and maintaining a positive trade balance.
In Europe, wheat accounts for 45% of total cereal production. The European Union alone produces around 150 million tonnes of wheat a year.
Demand trends on the French wheat market
Wheat consumption remains a key element of human dietary habits, serving as the basis for essential food products such as bread, cookies and pasta.
Around 60% of the flour produced in France is used in the bread-making industry. 95% of French people eat bread at least once a week.
Nearly 30% of wheat production is destined for the animal feed market.
France is a major wheat exporter ($4.1 billion in a good year). Algeria is the leading import destination, accounting for 30% of French wheat exports, followed by Belgium and the Netherlands.
The main players in the wheat and flour production market .
- Agricultural cooperatives Agricultural cooperatives play a major role in wheat production and distribution.
- Axereal
- Invivo
- Le Gouessant and Vivescia
- Private groups - Private groups in the sector include Bellows and Advens
- Feed producers - Feed producers such as Nuwen Animal Nutrition and Euralis have specialized in the market, targeting mainly the production of high-quality livestock feed.
- Feed mills - The market for processed wheat flour is covered by feed mills.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Wheat is a cereal of the grasses used for human consumption and to a lesser extent for animal feed. The human consumption (bread, biscuits, flour-based products and raw wheat) represents the main outlet with nearly 60% of the harvest This is followed by animal consumption at nearly 30%. The other outlets are linked to u industrial sages (starch and gluten) as well as to substrate uses for the biofuel and bioethanol production .
There are two types of wheat on the market:
- Durum wheat It is produced mainly in Europe, North America and the Middle East, is very rich in gluten and is used for the production of semolina and pasta.
- Soft wheat/bromegrass The most important one is produced in China, India, Russia, the United States and France to make flour for bread.
The wheat sector is concentrated around producers, processors and distributors. Producers can be individual farmers or larger farms. In France, these farmers are generally members of cooperatives which collect, process and sometimes distribute . The remainder of the distribution is carried out exclusively in the networks of mass distribution . At the global level, the China is the leading producer of wheat with over 130 million tonnes produced (i.e. about 18% of the total), ahead of India, Russia, the United States and France.
The sector is essentially made up of large agricultural cooperatives, generating several million euros in turnover and themselves bringing together farms and individual farmers. These players are looking for export growth drivers because it is complicated to maintain and improve margins in France under pressure from large distributors who do not want to impact on consumer price increases.
The wheat sector is an underlying market of the cereal sector which is a volatile market as it depends on several exogenous factors influencing volumes and prices. In France, a 34% growth compared to 2017 was observed in soft wheat production with a volume of exploitation representing more than 10% of the total area of France (soft wheat representing almost 20 times the production of durum wheat in France). The wheat market is subject to climatic conditions but also to political measures (financial aid) and legislative measures impacting the way of production and the necessary quality.
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the wheat market | France
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