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Summary of our market study
In France, the cookie market is estimated at 2.4 billion in 2022.
The global cookie market is valued at over $110 billion, and is growing at around 3.4% a year. Expansion is mainly driven by emerging markets and by organic, gluten-free, lower-sugar, locally-produced and diet products.
The French market is experiencing a steady decline in volume of 1% a year, but an increase of 1% in value.
96% of French consumers eat cookies. Average annual consumption is 8.2 kilograms per capita.
Consumer demand is shifting towards healthier, higher-quality products, organic, gluten-free and made in France. Sales of organic cookies are up 25%.
Cookies are a staple food in French households, with the majority of consumption taking place at breakfast and snack time. Children are the main consumers of cookies.
Key players in the cookies market
- Market leaderMondelez International offers an impressive portfolio of premium brands such as Lu, Oreo, Granola, Mikado, Prince and Pépito.
- Saint-Michel Biscuits is known for its Saint-Michel and Bonne Maman brand cookies, which embody the essence of the French baking tradition.
- Ferrero, renowned for brands such as Délichoc and the iconic Nutella B-Ready cookies.
- Lotus Bakeries, a global player in the sector.
- Michel & Augustinis a brand that embodies ingenuity and adventure in biscuit-making. Its avant-garde approach to branding and product development has won it a devoted customer base, particularly among young people.
- La Trinitaine is a testament to classic French bakery. Its regional specialties, such as galettes and palets bretons, transport consumers to the picturesque charm of Brittany.
- Groupe Poult has demonstrated robust performance thanks to its diversified range of cookies that cater for both traditional tastes and modern preferences.
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Summary and extracts
1 Market overview
1.1 Market overview and definition
Cookies sare dry cakes generally made from flour, eggs, sugar and sometimes fat. Although cookies can be sweet or savoury, this study focuses on the sweet cookie market, with savoury cookies are the subject of another Businesscoot study.
It differs from the confectionery, pastries and viennoiseries market, but like the latter it offers a real diversity of products. Cookies are also different from cakes, which are softer.
Sweet cookies (with egg, butter, etc.) are generally eaten with breakfast, or as a snack or mid-morning snack.
The globalcookie markethas enjoyed sustained growth in recent years, and is set to continue doing so at a CAGR of 7% up to 2028. This growth is mainly driven by growth in emerging countries and by innovation, which is a major driver of the sector.
The French cookie market is enjoying significant growth in value (+12.8%) to P1 2024. This is due to the premiumization of the market, through innovative, more expensive products that focus on improving the health and environmental impact of products.
The organic, gluten-free, made-in-France and dietetic segments are developing rapidly. The market is driven by the big traditional players: Mondelez, Ferrero and Andros St Michel, but new players are also entering the market, responding to a new demand (Gerblé, Bjorg...).
1.2 A renewing global market
In ****, the global cookie market was estimated at ***.* billion US dollars. It is expected to grow at a CAGR of *% to reach $***.* billion in ****.
Global cookie market size World, ****-****, in billions of US dollars Source: ****
The cookie segments of the world's largest companies have been affected, not least because of ...
1.3 The French market: fragile growth
The French sweet cookies market was estimated at *.* billion euros in P* ****, and comprises several segments: chocolate and fruit cookies, snacks, pastry cookies, dry cookies, cookies and breakfast cookies.
While market sales are up, at +**.*% on ****, the volume of cookies sold is estimated to be down (***).
French cookie market size France, ...
1.4 International trade
Sweet cookies are registered under the following UN comtrade codes:
******: Sweet cookies; waffles and wafers. ******: Sweet cookies; whether or not containing cocoa.
Imports
In ****, France imported *.** billion euros worth of sweet cookies, a rising trend in recent years, up **.*% on ****. Cookie imports France, ****-****, in millions of euros Source: Eurostat France's ...
1.5 Covid's impact on the market
The arrival of Covid-** in the daily lives of the French has also had an impact on the way they consume. In the cookie market, consumers expect products to be more ethical, organic and cleanly produced, without sacrificing taste.
For this reason, market players (***) have had to adapt to changes in ...
2 Demand analysis
2.1 Consumer profile and habits
Cookies are consumed by most French people, with a penetration rate of **% in ****[***]. In France, nearly *kg of sweet cookies are consumed per person per year.
French people eat cookies mainly as snacks and for breakfast. Children's consumption differs from that of adults, however, since the former consume more at snack ...
2.2 Demand trends
In the face of "sugar bashing", the main growth driver for the cookie market is to focus on healthy products that are better for your health and the environment, such as organic, gluten-free, vegan or locally produced products.
In ****, sales of organic cookies rose by **%[***].
By ****, **% of French people will be ...
2.3 Children, the heart of the cookie market
Frequency of sweet snack consumption by age France, ****, in Source: ****
The graph above shows that the frequency of consumption of sweet snacks varies according to age. Around half of **-** year-olds eat a snack * to * times a week, and none skip this meal. As age increases, this meal becomes less frequent: ...
2.4 France's favourite cookie brands
The graph below shows the favorite cookie brands of the French. The percentages represent the positive responses to the question "Do you like this brand?" for each cookie brand.
The LU brand is the most popular with the French in February ****, with just under **% saying they like it.
Michel & Augustin is ...
3 Market structure
3.1 Biscuit production
In ****, France had *** cookie and cake factories, and cookie and cake production accounted for **,*** direct jobs[***].
Sweet cookies are made from a dough that is prepared by kneading the raw materials for * to ** minutes, depending on the type of kneading used. The dough is then transferred to a vat to rest. ...
3.2 Cookie distribution
The majority of biscuits are sold in supermarkets and hypermarkets, which account for almost three-quarters of cookie and cake sales (***)
EDMPs account for **.*% of sales, while convenience stores account for *.*%. E-commerce closes the gap with *.*% of sales. However, it is e-commerce that has the highest growth rate in value and volume ...
4 Offer analysis
4.1 Product typology
The chart below highlights the different product types, their share of sales and their evolution.
Chocolate and fruit cookies are the most popular, accounting for **.*% of sales in P* ****. Snack, pastry and dry cookies are also popular, accounting for **.*%, **.*% and **.*% of sales respectively.
Cookie sales by category France, ****, in millions of ...
4.2 Prices
Cookie prices are relatively dependent on wheat and cereal prices. After a fall in prices between **** and ****, prices rose, with a *.*% increase in prices between **** and ****, before falling again over the period **** - ****. in ****, prices rose sharply as a result of inflation caused by the energy crisis, and in ****, prices rose ...
4.3 Supply trends: innovation, health and the environment
Packaging is a major selling point in this sector, since it represents the brand's image and must meet consumer requirements, particularly in terms of convenience and product preservation. As a result, manufacturers are playing with format variations, and are increasingly offering individual packaging, in response to the boom in on-the-go consumption. ...
4.4 The importance of "healthy eating
More and more consumers are interested in the composition of the products they buy. This growing interest in natural, healthy products is reflected in the purchase of organic products. More and more organic products are being sold in France, particularly in the "Epicerie" category, which includes cookies.
Organic food sales by ...
4.5 Le Tour de France des cookies
5 Regulations
5.1 The truth about the label
The cookie market in France is subject to regulatory requirements that can constitute significant barriers to entry. Certain strict rules concerninglabeling and allergens must be respected. In fact, according to the Charte Professionnelle des Fabricants de Biscuits et Gâteaux de Francemandatory information must be clear on the packaging , enabling the ...
5.2 The Egalim Law
In order to achieve a more balanced relationship between producers and suppliers, thefood law" passed in October **** aims to influence industry practices. The aim is to reverse the construction of prices, which will be based first and foremost on production costs, but also to balance the balance of power between producer ...
6 Positioning the players
6.1 Segmentation
- Ferrero
- Biscuits Poult (Biscuit International Groupe)
- Galapagos Gourmet
- Biscuits Bouvard Groupe
- La Trinitaine
- Roullier Groupe
- Fossier Biscuits
- Intersnack (Knabber Geback Group)
- Filet Bleu
- United Biscuits
- Saint Michel Biscuits
- Lotus Bakeries
- Kambly
- Michel et Augustin
- La biscuiterie fine de France
- Biscuit International
- Ekibio (Groupe Lea Biodiversité)
- Loc Maria Biscuits Les Gavottes
- Oréo (Mondelez)
- Maison Taillefer
- Maison du biscuit
- Maison Colibri (Groupe Roullier)
- LU Biscuit (Mondelez)
- Le Ster le Patissier
- La Sablésienne
- La mère Poulard
- Bretzels Moricettes Mfp Poulaillon
- Ker Cadélac
- Gerblé
- Delacre (Ferrero Groupe)
- BN Biscuiterie Nantaise
- Biscuiterie Jeannette
- Biscuiterie Mistral (Dijon Céréales Coopérative)
- Biscuiterie de Montmartre
- Biscuiterie de la Pointe du Raz
- Biscuiterie de Provence
- Armor Délice
- Biscuiterie de Kerlann
- La Fabrique Cookies
- Traditional World Food Epidis
List of charts presented in this market study
- Worldwide cookie market size
- Share of European production of the 5 largest European producers
- French cookie market size
- Cookie consumption by age group
- Share of organic cookie consumers by diet
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Latest news
Ker Cadélac expands its range of madeleines - 03/06/2024
- -Classic madeleines, known as coquilles, account for 88% of sales in this segment.
- - Ker Cadélac has a 10.8% market share.
Mulino Bianco and Pavesi cookies back in force with Epidis (TWF) - 03/06/2024
- Mulino Bianco, subsidiary of Barilla
- - Mulino Bianco: Italy's leading food brand
- - Distributor in France: Epidis (TWF)
Fauchon acquired by Breton owner of Gavottes et Traou Mad - 29/05/2024
- Fauchon was recently acquired by the Galapagos family food group, owned by the Tacquard family.
- This group also owns Gavottes, Traou Mad and Fossier.
- Founded in 1886, Fauchon had been owned by Michel Ducros and his family (Eucelia Investments) for twenty years
- - Over 100 million euros in sales
- - 85 points of sale in some 15 countries, directly operated and franchised.
- - Hotel business (two 5-star hotels, a third planned in Riyadh) and education (gastronomy school in Rouen).
- - Relaunch of the catering business in 2022 through a partnership with Grand Chemin Traiteur.
- Galapagos Group
- - Founded in 1990, headquartered in Rennes.
- - Sales of 125 million euros.
- - Production sites in Brittany, Aveyron and Médoc.
- - A dozen brand boutiques in France.
- - 20% of sales generated abroad.
Ferrero pursues its breakthrough in frozen foods with the launch of a nutella ice cream - 23/05/2024
- - Launch of Ferrero ice cream brand in Europe: 2021
- - Launch of Kinder ice creams in partnership with Unilever: 2018
- - First Ferrero ice cream products: Ferrero Rocher and Raffaello (round, crunchy sticks)
- - Relaunch of Kinder ice creams with in-house production: 2022
- - Consumption of Kinder Bueno ice creams: 1.4 million consumers in 2023
- - Sales of Kinder Bueno ice creams: 13.6 million euros in 2023
Mondelez reorganizes French Lu production and closes Château-Thierry plant - 02/04/2024
- Repatriation of production of Figolu (small cakes with fig filling) to La Haye-Fouassière, Loire-Atlantique.
- - Mondelez has twelve sites in France, employing 3,000 people, including nine dedicated to production.
Lu: American owner closes French plant but repatriates Figolu - 01/02/2024
- Mondelez entered Europe in 2007.
- The Château-Thierry plant, which employs 60 people, will close for good in 2025.
- Production at Château-Thierry costs twice as much as other Mondelez sites in Europe.
- Mondelez plans to invest 10 million euros in a new production line and a new packaging line at the La Haye-Fouassière site.
- Mondelez employs 3,000 people in France, spread over 12 sites, including 9 production sites.
- Mondelez's sales in France exceed one billion euros.
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