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Summary of our market study
The global bulgur market was estimated at $1.21 billion in 2022
Bulgur is a cereal food composed of composed of wheat groats that have been parboiled, dried and ground.
The bulgur market capitalizes on the nutritional benefits of the grain, including its high fiber, protein, iron and vitamin B6 content, and also appeals to people who integrate whole-wheat products into their diet while taking into account the presence of gluten.
Since 2012, the market has grown significantly and steadily. This growth accompanies the craze for Mediterranean cuisine.
Bulgur's ability to be used in a wide range of dishes - from side dishes to main courses - has broadened its consumer base.
Bulgur is relatively quick to prepare compared with other whole grains, and fits in well with the lifestyles of busy consumers.
The production value of durum wheat, the ingredient used to make bulgur, is estimated at over 700 million euros.
Bulgur market players
- Duru Bulgur - Hailing from Turkey, a country that boasts a rich cultural association with bulgur, Duru Bulgur is a leading brand with decades of expertise.
- Arbel - Another Turkish player, Arbel offers not only bulgur, but also a wide range of pulses and cereals.
- Baktat - With its Mediterranean roots, Baktat has expanded across borders to serve a global clientele eager to enjoy the benefits of bulgur.
- Tiryaki Agro - This company focuses on the sustainable production of agricultural products, including bulgur. Tiryaki Agro aims to meet global demand by supporting local farmers.
- Sunnyland Mills - Known for its California-grown bulgur, the company focuses on whole-grain and non-GMO products.
- Bobs Red Mill - A well-known name in the health food market, Bobs Red Mill offers organic bulgur.
- Ahmad A.A. Kader Group - A key supplier to the Middle East market.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
Bulghur is a cereal food made from wheat groats that have been steamed, dried and ground. Commercial bulghur is usually made from durum wheat, but other types of wheat can be used. It has a nutty flavor and can be served as a side dish, such as rice or couscous, and is often used in baked goods, pilafs and soups. As a whole wheat product, bulgur is a good source of dietary fiber, protein, iron and vitamin B6 and contains gluten.
The global bulgur market has been trending positively since 2012 and is forecast to continue growing. This growth is attributed to changing consumer lifestyles, including the increasing penetration of organic foods in the global market. Other factors in the popularity of bulghur in recent years are firstly the increasing popularity of healthy foods and secondly the preference for Mediterranean dishes.
1.2 Marché mondial
Le marché mondial du boulgour était estimé à *,** milliards de dollars en **** et devrait connaître une croissance de +*,*% par an d'ici **** pour atteindre *,** milliards d'euros.
Marché mondial du boulgour Monde, **** - *****, en milliards de dollars Source: ****
Cette croissance s'explique par les changements de régimes alimentaires en cours (***).
Principaux producteurs ...
1.3 Marché européen
Le marché européen du blé dur est essentiellement dominé par l'Italie, qui représente à elle seule plus de la moitié de la production en ****. Néanmoins, la France est le pays qui affiche les meilleurs rendements ; avec *,* tonnes par hectare contre *,* tonnes par hectare pour l'Italie.
Principaux pays producteurs de ...
1.4 Marché national
Avant de pouvoir estimer le marché national du boulgour, il est intéressant de se pencher sur le marché national du blé dur, céréale à l'origine du boulgour. En France, la production de blé dur est soumise à de nombreux aléas climatiques et varie donc d'années en années. ...
2 Analysis of the demand
2.1 La demande alimentaire croissante
La population mondiale explose depuis quelques années. Le * novembre ****, le population mondiale atteignait les * milliards d'individus. En moyenne, la population croit de chaque année de *,*% depuis ****.
Evolution de la population mondiale Monde, **** - ****, en milliards d'individus Source: ****
Cette tendance haussière devrait se poursuivre dans les années à venir. ...
2.2 Les nouveaux modes alimentaires favorisent la consommation de boulgour
L'essor de régimes alimentaires spécifiques
De plus en plus de personnes adoptent un régime alimentaire particulier, soit pour des raisons de santé (***). Ainsi, les modes de consommation évoluent à mesure que les restrictions touchent certains aliments. Les individus privilégient les aliments naturels, sains, d'origine végétale. D'après ...
2.3 L'essor des plats cuisinés dans l'alimentation
Dans le rapport prêt à manger du Ministère de l’Agriculture, l’urbanisation agit comme un des facteurs qui renforcent la consommation de plats préparés. L’habitat se concentre en périphérie, alors que les emplois se développent de plus en plus en centre-ville (***). Les déplacements ...
3 Market structure
3.1 Chaîne de valeur
3.2 La production de blé dur
La production de blé dur, à la fois sur le territoire français et dans le reste du monde, est un des éléments qui justifient le plus les fluctuations du marché du boulgour. En effet, comme dérivé du blé dur, le boulgour connaît les mêmes fluctuations. Or, on ...
3.3 Transformation des grains et production du boulgour
La fabrication du boulgour s'apparente à une transformation des grains de blé dur, qui sont précuits à la vapeur, séchés et concassés plus ou moins finement. Ainsi, le grain est la plupart du temps séparé d'une partie de son enveloppe : le son. Les entreprises de transformation du blé ...
4 Analysis of the offer
4.1 Typologie de l'offre
Le boulgour est un produit dérivé du blé dur. Il appartient à la catégorie des céréales et peut se consommer de différentes façons : chaud, froid, en salade, comme accompagnement ou encore en galettes.
Généralement, le boulgour que l'on consomme est considéré comme semi-complet ...
4.2 Des prix en augmentation
De nombreux facteurs expliquent l'augmentation des prix du blé ces dernières années. On peut notamment citer :
Des récoltes faibles en Amérique du Nord en ****, grande région exportatrice de blé. Le conflit en Ukraine opposant deux grands acteurs du secteur. Un embargo indien sur les exportations de ...
4.3 Tendances de l'offre
Le réchauffement climatique : une production en danger
Le réchauffement climatique, qui s'accompagne de perturbations météorologiques sans précédent, fait peser un risque sévère sur la culture de céréales en France et donc sur la production de boulgour. En effet, les épisodes de ...
5 Regulation
5.1 Réglementation concernant la production céréalière
Obligations du producteur
Avant de vendre un produit, le producteur doit s’assurer que les obligations sanitaires sont respectées (***). Il doit également être en mesure de donner toutes les informations obligatoires pour l’étiquetage et la facturation : dans le cas contraire, il est responsable envers son cocontractant et les autorités ...
5.2 La PAC, rôle majeur dans l'agriculture française et européenne
Lancée en ****, la politique agricole commune (***) de l'UE est un partenariat entre le secteur agricole et la société, et entre l’Europe et ses agriculteurs. Ses objectifs sont les suivants :
soutenir les agriculteurs et améliorer la productivité agricole, en garantissant un approvisionnement stable en denrées alimentaires à un ...
6 Positioning of the actors
6.1 Segmentation
- Tipiak Epicerie
- Ebro Foods Group
- Carrefour Groupe
- Auchan Hypermarches
- Système U
- Marie (LDC Groupe)
- Fleury Michon
- Picard Surgelés
List of charts presented in this market study
- Marché mondial du boulgour
- Principaux producteurs de blé dur
- Production et échanges mondiaux de blé dur
- Principaux exportateurs de blé dur
- Principaux pays producteurs de blé dur
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Latest news
Coopérative U ready to double its 100% pork sourcing - 24/06/2024
- - Contract duration: 5 years
- - Partnership with the Porc Confiance association to strengthen the supply of 100% French pork.
- - Objective: to double supplies from 3,000 to 7,000 pigs per week by 2025.
- - Cooperatives included in the contract: Eureden, Agrial, and Terrena.
- - 100% of U-brand pork charcuterie (excluding specialties) is of French origin.
Picard creates an observatory dedicated to the food of tomorrow. - 21/06/2024
- - 68% of French people believe that eating seasonal produce is the key to healthy eating.
- - 42% of French people see homemade food as a solution to eating better.
- - 48% of French people prefer seasonal fruit and vegetables.
- - 46% of French people prefer fresh, local produce.
- - Over a third of French people use frozen foods to eat more fruit and vegetables every day.
- - 50% of French people adopt a more balanced diet for weight reasons.
- - Only 22% of French people make the connection between their diet and their level of immunity, and 11% with their psychological state.
- - 22% of those surveyed consider that eating well means eating organic or pesticide residue-free products.
- - 17% prefer Nutri-score A and B or label products.
- - 46% of 18-24 year-olds cite lack of time as an obstacle to eating well.
- - 53% of French people see frozen products as a quick and economical way to eat a balanced diet.
- - 20% of those surveyed perceive frozen products as being of lower quality than fresh.
- - 57% of French people want brands committed to products from local agriculture
- - 44% of French people want brands to pay producers well.
Picard, the best recipes from the king of frozen foods - 20/05/2024
- - Freezers in over 90% of homes today
- - Picard's EY Parthenon ranking: fourth place, behind Action, Décathlon and Leroy Merlin.
- - Number of Picard outlets: over 1,000.
- - Percentage of Picard capital held by the Zouari family since 2019: 49%, with a call option to increase their stake to a further 51% held by British fund Lion Capital.
Fleury Michon, the king of ham, bets on plant-based products with vegetable slices - 28/03/2024
- - Fleury Michon sales: 795 million euros.
- - Products offered: three legume-based products (coral lentils, chickpeas, white beans)
- - Target market: 50% of consumers in France claim to be flexitarians.
- - Annual decline in the pork ham market: 2% to 3% in volume since 2015
- - Estimated supermarket delicatessen market for plant-based products: close to 150 million euros, up by around 3% in volume.
- fleury Michon's "nitrite-free" market share: 62% of sales.
Carrefour has switched to the more dynamic franchising model - 21/02/2024
- - Carrefour has passed the tipping point towards a model based increasingly on franchising.
- - By 2023, half of its sales in France will come from franchised or leased stores.
- - As part of this strategy, Carrefour has added 653 neighbourhood stores by the end of 2023.
- - In 2023, Carrefour recorded sales of €94.13 billion, up 10.4% on the previous year.
- - Carrefour-branded products now account for 36% of food sales, up from 33% in 2022.
- - Carrefour's e-commerce sales volume rose by 26% to 5.3 billion euros (+16% in France).
- - Carrefour plans to acquire 60 Cora hypermarkets and 115 Match supermarkets for a hefty billion euros in 2024.
Growth for Système U via central purchasing bodies in Europe - 16/02/2024
- Système U was founded 130 years ago.
- Today, the cooperative has 1,726 stores.
- In 2023, the penetration rate among French households was 41.3%, with an average shopping basket of 41 euros.
- Système U has a market share of 11.8%.
- Leaders Leclerc and Carrefour have over 20% market share.
- In 2023, Système U posted sales of 26 billion euros, up 8.4%.
- The online site CoursesU.com generated sales of 1.2 billion euros, up 14%.
- By 2023, the network will have 57 new U stores.
- The Group also has 132 stores outside mainland France, including 9 new ones in Africa.
- The small convenience stores, U Express and Utile, are also expanding in France, and will soon exceed a thousand units.
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The bulgur market | France
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