The coffee market - Italy (2024)

The global coffee market has experienced significant shifts and trends starting from 2020. The coffee sector in Italy faced an 8.6% decline in turnover due to the COVID-19 pandemic, heavily impacting hotels, restaurants, and cafes with a 40% turnover loss, and halving the turnover of automatic coffee machines compared to 2019. Conversely, the retail and e-commerce sectors saw increased turnover. Italian coffee imports from Brazil comprised 26.38% of the total, while exports to Germany accounted for 16.46%. Within Italy, the use of pod/capsule coffee machines has surpassed the traditional moka, rising from 28.8% to 39.5% preference. Coffee pods and capsules have captured a significant market share, with capsules contributing 28.4% to large-scale retail coffee sales and registering a growth of +24% in value and volume by March 2020, and pods approaching 20% growth by May 2020. Furthermore, Italian households increased their coffee expenditure from €9.45 per month in 2014 to €11.16 in 2020, with a marked preference for coffee representing pleasure, relaxation, and social interaction. The ecological impact of coffee pods, particularly their carbon footprint and recycling issues, has also gained attention, prompting brands like Nespresso to implement recycling initiatives and introduce more sustainable pod materials..Italian Coffee Market Analysis: A Tradition of Pleasure and Sociability Italy's love affair with coffee remains undiminished, embracing the legacy of pleasure, relaxation, and convivial moments centered around this beloved beverage. Coffee in Italy is not merely a drink but an integral part of the cultural fabric, reflecting a tradition where flavor and social interaction intertwine. Despite the evident impact of the Covid-19 pandemic, notably with significant decreases in coffee consumption at bars, restaurants, and workplaces, the home has solidified its position as the primary setting for Italian coffee consumption. In recent years, the Italian market has witnessed substantial changes in consumption patterns and preferences. Traditional regular coffee, while still at the peak of favorability, has seen a marked decline, dropping from approximately three-quarters to just under three-fifths of the preference scale between 2014 and 2020. This shift has been accompanied by a surge in the popularity of alternative coffee types such as cappuccino, ristretto, and café latte. The market has also seen notable growth in the consumption of higher-priced segments including coffee pods and capsules, which have largely contributed to the increase in average household spending on coffee, soaring from near 10 euros to over 11 euros per month. The penchant for pods and capsules is also reflected in the choice of preparations, as the iconic moka pot has been surpassed in popularity by coffee machines utilizing pods/capsules. This shift underscores a new direction in the Italian coffee trend landscape, with autonomy and convenience playing a significant role in the consumer's daily coffee ritual. Amidst this evolution, sustainable practices have gained traction, but challenges concerning the ecological footprint of coffee capsules persist, with recycling and waste management becoming more pointed concerns. Despite the shifting dynamics of the Italian coffee market, some factors remain relatively constant - particularly the elements of pleasure and sociability that are the fundamental forces driving the market. The clustering of Italian coffee consumers reveals that sharing and pleasure are vital, a sentiment reflective of the nation’s longstanding tradition and fervent coffee culture..### Major Players Shaping the Italian Coffee Market Landscape The Italian coffee industry is characterized by the presence of a few renowned players that have significantly contributed to shaping the country's coffee culture. Here, we delve into some of these influential market actors, each with its own unique story and approach to coffee production, distribution, and retail. **Lavazza Group** is undoubtedly one of the most iconic and respected names in the Italian coffee scene. With a rich history dating back to 1895, Lavazza has become synonymous with Italian coffee, offering a wide range of products that cater to varying tastes and preferences. The company has also been at the forefront of sustainability efforts and innovative product offerings, including eco-friendly capsules. **Illy** is another celebrated brand, known for its high-quality, single-origin Arabica beans. Based in Trieste, Illy has built a reputation around the world for its smooth, rich, and full-bodied coffee. The company emphasizes the art of espresso making and is a significant player in the global premium coffee market. **Massimo Zanetti Beverage Group**, with its flagship brand Segafredo Zanetti, is an international force in the coffee industry. Spanning across various countries with numerous subsidiaries, they cater to different segments, offering everything from beans and ground coffee to capsules and ready-to-drink beverages. **Caffè Borbone** provides a range of products that capture the Neapolitan tradition of espresso. This company has quickly risen to prominence in the Italian market, thanks to its robust and intense flavors that are particularly favored in the south of Italy. **Kimbo** is a well-established brand hailing from Naples, known for its high-quality espresso blends that are an essential feature of the Neapolitan coffee tradition. Kimbo has a strong domestic market presence and has been making significant inroads in international markets as well. **Nestlé Italy** plays a significant role through its Nespresso and Nescafé brands, offering both convenience and variety to coffee enthusiasts. Nespresso's premium capsules and machines have transformed home espresso consumption, while Nescafé is a go-to for instant coffee solutions. **Caffè Trombetta** is one of the older players in the market, with over 120 years of tradition. The company has adapted over time to offer a wide range of products, including pods and capsules, without compromising on the authenticity of Italian coffee. **Caffitaly** specializes in coffee capsule systems and stands out for its innovative approach to coffee brewing. Their machines are designed

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 05/02/2024

Summary and extracts

List of charts presented in this market study

• External trade in coffee
• Main destinations of Italian coffee exports
• Main countries of origin of Italian coffee imports
• Annual coffee consumption
• Coffee consumption by region
• Main coffee producers
• Roasted coffee production
• Turnover and number of enterprises in the "Coffee processing" sector
• Turnover and number of enterprises in the "roasted coffee retail trade" sector
• Coffee drinking places
• Types of coffee consumed
• Preferred mode of coffee brewing
• Turnover and number of enterprises in the "Wholesale Coffee Trade" sector
• Turnover and number of enterprises in the "Bars and other similar establishments without kitchen" sector (bars, pubs, breweries, cafes, wine bars)
• Coffee distribution channels
• Coffee sales in the catering industry (HO.RE.CA)
• Consumer price index (base 2015=100)
• The carbon footprint of a cup of Nespresso coffee
• What does coffee represent to you?
• Type of coffee consumer
• Average monthly household expenditure on coffee purchases