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Summary and extracts
1 Market overview
1.1 Definition and scope of study
A motor home (otherwise known as a camper, camping van, or camper van), is a habitable motor vehicle. Annex II. of the European Directive 2001/116/EC of 2001 classifies motorhomes in category M1: "vehicles designed and constructed for the carriage of passengers comprising, in addition to the driver's seat, not more than eight seats. »
The motorhome market in Italy includes:
- The purchase of new or second-hand motorhomes,
- The rental of motorhomes
- The various associated services of maintenance, repair, insurance, financing, and purchase of accessories.
In Italy the camper market has witnessed a growing trend, demonstrated by the boom in sales - 78% new registrations compared to 2014; due to multiple changing consumer needs, among which the increasing will to travel independently, to have the comfort of a home away from home and to move easily and fast around. The increasing number of tourists, both local and international, flowing in and around the territory is undoubtedly pushing the numbers.
The market is driven majorly by two segments: the rental and the second hand purchase; trends reflecting a slight lower purchasing power of consumers, which are still willing to take advantage of the numerous benefits of camper vans yet remain reluctant in front of a big investment. The Italian market of campervans is additionally influenced by a high seasonality - in 2019 June, July and August accounted for 75% of sales - and a specific yet at times limited core consumer group.
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Latest news
This factory in Côtes-d'Armor manufactures luxury motorhomes for the whole of Europe | Manufacture of luxury motorhomes in Côtes-d'Armor - 17/06/2022
AutoStar plant in Saint-Brandan, Côtes-d'Armor, France
Subsidiary of the Trigano group
Annual production of 1,200 vehicles
Annual sales of 50 million euros
New for 2022: launch of vans
Distribution network: around 45 distributors in France, 25 in Europe
Main export markets: Italy, Belgium, Norway, Denmark and Sweden
Vehicle price range: from €70,000 to €120,000
Top-of-the-range models for Chausson and Challenger also manufactured in Saint-Brandan
Vehicle weight: 3.5 tons
Driving license required: B licence
Company growth: +25% since the start of the COVID-19 crisis
AutoStar workforce: around 200 people, constantly recruiting
In-house training available
Rapidhome plans major recruitment drive - 23/03/2022
Rapidhome has been based in Fauillet for 11 years.
Rapidhome employs 250 people at its peak.
Annual production of 3,000 mobile homes.
Trigano's growth limited despite strong demand for motorhomes - 23/11/2021
Sales growth of 34.3% in 2020/2021, reaching 2.934 billion euros.
Sales of 52,637 motorhomes in 2020/2021, compared with 38,929 the previous year.
Growth in the European motorhome market: +28.1% over the season.
Increase in workforce of over 1,000.
Operating income before non-recurring items of 357.9 million euros in 2020/2021, or 12.2% of sales.
Net financial expense of -80.5 million euros.
Consolidated net income of 222.9 million euros, up 59.7%, or 11.56 euros per share.
Capital expenditure of €42.7 million and net cash of €348.4 million.
Full order books for the 2022 season.
Proposed gross dividend of 3.20 euros per ordinary share for the past year. Future restrictions:
Supply difficulties limiting sales growth in the first half of 2021-2022 and possibly beyond.
Production delays of up to 5,000 units in the first half.
Tensions on supplies, in particular rolling base production linked to the worldwide shortage of semiconductors.
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the motorhome market | Italy
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