The camping market - Italy (2024)

1.2 The global market

the global camping and caravanning market is growing steadily, driven by the increase in outdoor tourism and the growing popularity of outdoor vacations. From **** to ****, a gradual growth in market value is observed, rising from $**.** billion to $**.** billion, marking a **.* percent increase in six years. Each year shows an increase, with the most significant jump between **** and ****, when the market grows by about $*.* billion. Global Camping and Caravanning Market World,****-****,Billions of dollars Research and Markets in ****, the market value is $**.* billion, but by **** it is expected to reach $**.** billion, registering an increase of **.* percent.

The market grows at a steady pace, with significant increases starting in ****. The largest increase occurs between **** and ****, with an increase of about *.** billion.

Global Camping Equipment Market World,****-****,Billion dollars Allied Market Research

1.3 The European Camping Market

the European camping market is a significant segment within the global landscape, but with lower growth than the global one.

From **** to ****, the value of the European camping market increases from $*.** billion to $*.** billion, an overall increase of **.* percent. Growth is gradual, with increases of about $*.*-*.* billion each year. Compared to the global market, which shows higher growth rates and significantly higher volumes, Europe shows a more moderate progression

Value of the European camping market Europe,****-****,Billion dollars Statista

in ****, preferred camping destinations in Europe see the Czech Republic leading the way with ** percent of preferences, followed by Greece (***) record lower percentages, indicating a lower level of preference than the leading destinations Preferred destinations by camping Europe,****,Percentage CamperGuru

in ****, the duration of camping in Europe varies significantly. The most common stay is * or * nights, chosen by **% of campers. Twenty-three percent opt for a single night, a less demanding but still relevant choice. Longer stays, between * and * nights, are preferred by **% of campers, while **% decide to extend their stay to more than * nights. Length of capeggies Europe,****,Percentage CAPERGURU

1.4 The Italian Market

The value of the Italian camping market shows steady growth over the period ****-****. In ****, the market was valued at $* billion and is expected to increase by **% by ****, reaching $*.** billion. Growth is particularly steady, with a slight increase of *% in ****, and a *% increase in **** over the previous year, followed by more significant growth in **** and ****. The progression suggests an expanding sector with potential investment opportunities in the long term.

Value of the Italian camping market Italy,****-****,Million dollars Statista

The best camping destinations in Italy include a variety of places that offer unique experiences for families and nature lovers. Camping Village San Francesco, on Lake Garda, offers pitches with lake views and entertainment programs ideal for families. Camping Marina di Venezia, near Venice, is perfect for those seeking an extended stay and offers activities such as miniature golf, cooking classes and wine tastings. Centro Vacanze San Marino in Rimini is ideal for those who love sports and entertainment, with swimming pools and sports tournaments. In Puglia, Centro Vacanze La Masseria offers camping among pine forests, entertainment and local products. Camping da Mario in Calabria is located directly on the beach, offering immediate access to the sea and the fresh fish ...

1.5 Import and Export

this section of the market research focuses on the import and export of pneumatic mattresses in Italy, specifically for camping items, between **** and ****. It analyzes the trade balance of the sector, highlighting trends in exports, imports, and the coverage rate, which indicates the ratio of exports to imports.

In ****, Italy exported $*.* million worth of pneumatic mattresses, with a coverage rate of *.** percent, and imported $*.* million worth. However, in subsequent years, there is a steady decline in exports, which fall to *.** million in ****, accompanied by a declining coverage rate, which stabilizes at *.** percent in the same year. On the other hand, imports are relatively stable, with some variations, but tend to increase from **** onward, outpacing exports.

Export of pneumatic mattresses for camping items Italy,****-****, Million Dollars A Comtrade

In ****, exports of camping textiles amounted to $*.** million, compared to imports of $**.** million. Since then, exports have grown to a peak of **.** million in ****, while imports have steadily increased, reaching **.** million in the same year. However, as in the case of pneumatic mattresses, the coverage rate (***) has been declining gradually, from *.** percent in **** to *.** percent in ****, reflecting a growing trade imbalance in favor of imports. Compared to the pneumatic mattress graph, the volumes ...

2.1 The demand for camping in Italy

Considerable volatility is shown in the production and sale of blinds in Italy between **** and ****. In ****, the value of sales reached ** million euros, followed by a dramatic decline in **** to only ** million. In ****, sales rebounded tremendously, peaking at ** million euros, likely related to increased demand for outdoor vacations during the pandemic. However, **** and **** saw a new contraction, with sales falling to ** and ** million, respectively.

Production sold of Tents (***) Italy,****-****,Millions of euros Istat

The trend of production and sales of pneumatic mattresses and other camping items in Italy from **** to **** is shown. In ****, the value of sales was quite low at * million euros, but it grew rapidly in ****, reaching ** million. **** marked the highest peak with ** million, a figure that can be attributed to the increased demand for camping items during the pandemic. However, in **** sales dropped to ** million, and in **** they slumped significantly, stopping at * million.

These data show sustained growth in ****-****, followed by a sharp decline starting in ****, with a **.* percent decline from the peak in **** to ****. This decline likely reflects a return to more normal market conditions after the pandemic-related boom.

Production sold of air mattresses and other camping items Italy,****-****,Millions of euros Istat in ...

2.2 Profile of Italian Camper Riders

in this section, the composition of travelers is analyzed to better understand the profile of those who choose camping and outdoor vacations in Italy in ****.

It is shown that the majority of travelers are families, accounting for ** percent of the total, followed by couples, who make up ** percent. Groups of friends make up **% of travelers, while the "other" category covers the remaining *%. These data indicate that outdoor vacations and camping in Italy are particularly popular among families, but couples and groups of friends also contribute significantly to this type of tourism.

Type of travelers Italy,****,Percentage The Travel Agency Magazine

august is the most popular month for departures, with ** percent of preferences, followed closely by July and September, both at ** percent. June and April each account for ** percent of departures, while October,covers * percent. Finally, the remaining **% is spread over other months. Seasonality of Departures Italy,****,Percentage The Travel Agency Magazine

2.3 The Frequency of Camping

forty-eight percent of people say they have taken less than one camping vacation per year, highlighting that for nearly half of Italians it is an occasional experience. **% take a camping vacation once a year, while **% take it twice a year. Thirteen percent of people go camping three or more times a year, demonstrating a more regular passion for this activity. Finally, *% say they have taken a camping vacation at least once in their lives, but not on a regular basis.

Camping vacations Italy,****,percentage Faita

**% of people book well in advance, at least * months before departure, while **% plan *-* months in advance. **% make reservations *-* months in advance, and **% book *-* weeks in advance. Last minute bookings, made *-* weeks in advance, account for **%, and *% of travelers say they do not book in advance at all. How much earlier do you book Italy ,****,percentage Faita

2.4 Geographical distribution of demand

The Northeast is the area with the highest attendance, accounting for ** percent of the total, with **.* million admissions and a * percent increase over ****. The Northwest, with *.* million attendances, covers ** percent of the total and shows a slight increase of *.* percent. In Central Italy, there are **.* million presences (***), but with a slight decrease of * percent. Finally, the South and the Islands reach *.* million presences, accounting for ** percent of the total, and marking an increase of *.* percent.

Areas Tourist flow Northwest *.* million Northeast **.* million Center **.* million South/Islands *.* million

2.5 Online interest in camping

monitoring online search trends is a crucial indicator for understanding the evolution of demand and public interest in a particular industry, such as camping. Analyzing search volumes makes it possible to identify periods of greatest interest and to effectively plan marketing strategies, promotional campaigns, and service offerings. In a dynamic market such as camping, online interest reflects purchase intention and vacation planning, while also revealing seasonal trends.

Two main peaks are observed: the first occurs in mid-June ****, reaching a value of **, followed by a decline until September. A second, equally prominent peak occurs in August ****, with ** units, with a similar trend to the previous year. After each peak, interest declines rapidly, probably at the end of the summer season. During the winter months and early ****, online interest remains lower, fluctuating between ** and ** units, signaling a typical trend for activities related to outdoor tourism and camping.

Online interest in "camping" Italia,****-****,unità Google Trends

The geographic distribution of online searches for camping in Italy in **** is shown, with values calculated on a scale from * to ***. A higher value indicates a higher proportion of searches relative to the total number of queries made in the region, while a lower value signals a ...

3.1 Market structure and dynamics

The table shows the distribution of camping areas in different Italian regions, with significant differences between northern, central and southern Italy. it is evident that some regions such as Tuscany, Veneto and Lombardy have a very high number of camping areas, probably reflecting a greater tourism tradition related to camping and a higher demand in these areas. In contrast, regions such as Molise and Basilicata have a much smaller number of areas, which could indicate less infrastructure or a different tourism vocation. Coastal regions, in general, tend to have a greater presence of camping areas, probably due to the attraction of beaches and summer tourism, while inland or mountainous regions such as Trentino-Alto Adige also have a strong presence of campgrounds, linked to the attraction of nature and sports. Region Camping areas Abruzzo ** Basilicata ** Calabria ** Campania ** Emilia-Romagna ** Friuli-Venezia Giulia ** Latium ** Liguria ** Lombardy *** Marche ** Molise * Piedmont ** Apulia ** Sicily ** Sardinia ** Tuscany *** Trentino-Alto Adige/Südtirol *** Umbria ** Valle d'Aosta/Vallée d'Aoste ** Veneto ***

In ****, the number of facilities was *,***, which gradually decreased in **** (***) and ****, reaching its lowest point with *,*** facilities. From ****, a recovery is observed, with *,*** facilities, and an increase in ****, when the number of equipped areas rises to *,***.

Camping and equipped areas for ...

3.2 Industry employment

It is shown that in ****, there were *,*** employed, a number that increased slightly in **** to *,***. In ****, due to the impact of the pandemic, the sector declined significantly, with the number of people employed dropping to *,***. However, in ****, there is a recovery, with *,*** employed, until returning to pre-pandemic levels in ****, with *,*** people employed in the sector.

Average change in campground arrivals Italy, ****, in % Source: ****

In ****, personnel costs were ***,*** thousand euros, increasing slightly in **** to ***,*** thousand euros. However, there is a significant decrease in ****, with costs falling to ***,*** thousand euros, likely due to the impact of the pandemic on the industry, which led to a reduction in staffing or a decrease in activities. In ****, personnel costs rebound to ***,*** thousand euros, signaling a recovery, although not yet to pre-pandemic levels.

Personnel costs Italy,****-****,(***) Istat

in ****, there were **,*** thousand hours worked, a figure that increased slightly in **** to **,*** thousand hours. However, in ****, with the arrival of the pandemic, hours worked dropped sharply to *,*** thousand, reflecting the reduction of activities in the sector. There is a significant recovery in ****, with an increase to **,*** thousand hours, followed by a slight decrease in ****, when the total stands at *,*** thousand hours. Overall, there is a negative impact of ...

3.3 Main players in the Italian market

Camping Village Marina di Venezia (***): Located on the Adriatic coast near Venice, this is one of the largest and most popular campsites in Europe. It offers high-quality facilities, a large swimming pool, and direct access to the beach. it is often cited among the best family campsites.

Camping Union Lido (***): One of the most luxurious campgrounds in Italy, it offers a glamping experience with water parks, spa, and beach access. It has a wide range of activities for all ages.

Camping La Rocca (***): This campground is known for its scenic location on Lake Garda. It offers water activities, swimming pools, and a children's playground. it is a popular choice for those seeking a vacation between nature and culture.

Prà delle Torri Holiday Center (***): This campground is known for its many amenities, including a golf course, swimming pools, a large playground, and a private beach. Perfect for families with children.

Tahiti Camping and Thermae Bungalow Park (***): Located near the Po Delta Park, this campground offers spa facilities, water parks and numerous sporting activities, attracting both families and relaxation lovers.

Camping Village Pappasole (***): Near the famous Carbonifera beach, this is a popular family campground. It offers many sports activities, swimming pools, and a ...

3.4 The value chain

The campground value chain begins with infrastructure planning and development, which includes designing campground areas, acquiring permits, and building the necessary facilities. Next comes the provision of services and equipment, such as accommodation, pitches, catering, and recreational facilities. Operational management covers day-to-day campground administration, staffing, and infrastructure maintenance, while promotion and marketing focus on advertising, customer communication, and partnership building. Finally, after-sales and loyalty activities include maintaining the relationship with customers through loyalty programs, surveys, and feedback to ensure their satisfaction and encourage return.

4.1 Price analysis

i have chosen to analyze these two categories to provide a more accurate picture of price trends related to camping, not only in terms of equipment, but also in terms of the costs of facilities such as vacation villages, campgrounds, and youth hostels. To ensure an even more accurate view, in addition to an annual analysis, monthly trends will also be examined, allowing a more detailed understanding of seasonal variations and the influence of specific events.

in this first chart, data refer to the annual consumer price index for sporting goods, camping equipment and outdoor recreation in Italy, with base ****=***. In ****, the index was **.*, followed by a decrease in **** to **.* and a gradual decline to **.* in ****. A slight recovery to **.* is observed in ****. This trend reflects a slight decline in prices during ****-****, with a moderate recovery in ****.

Consumer price index for sport, camping and outdoor recreation items Italy,****-****, (***) annual averages Istat

In ****, the index was ***.*, slightly lower than in ****, which recorded ***.*. In ****, the index rose again, reaching ***.*, and continued to increase steadily in the following years: ***.* in **** and ***.* in ****. The peak is observed in ****, with the index reaching ***.*, marking a significant increase of *.* percent over the previous year. Consumer ...

4.2 Sustainable camping

Camping is an activity that allows you to immerse yourself in the beauty of the natural world. However, it is important to practice it responsibly, minimizing environmental impact. Sustainable camping is a way to experience an outdoor adventure while respecting the environment and natural resources.

What does sustainable camping mean?

Reducing carbon footprint: Choosing environmentally sustainable means of transportation to get to camp, using renewable energy (***) and reducing energy consumption during your stay. Waste reduction: Apply the "Zero Waste" principle, meaning reduce, reuse and recycle. Carry only what is really needed, use products with minimal packaging or recyclables, and dispose of waste properly. Saving Water: Take short showers, use a solar shower bag and repair any water leaks. Respect wildlife: Do not leave food unattended, follow marked trails and do not disturb local flora and fauna. Support local communities: Choose campgrounds that are committed to sustainability and support local communities.

Data and statistics on sustainable camping:

A growing trend: According to a KoobCamp survey, ** percent of Italian campers are interested in sustainable camping. Impact reduction: Sustainable camping can reduce carbon footprint by **% compared to traditional camping. Environmental benefits: Sustainable camping can help protect biodiversity, reduce pollution and preserve natural resources.

Much ...

4.3 The Glamping

Glamping does not only mean luxury on vacation, but it is a business that is based on respect for nature and its environments. The "glamorous" solutions in camping villages are never invasive to the surroundings and the materials used are manufactured from sustainable solutions.

Glamping is a camping solution that combines fashion and luxury in the open air. The term originates from the union of the word "glamour" and "camping" and was first used in **** in Great Britain.

There are nearly *** glamping sites in Italy, of which less than a hundred (***) are facilities offering exclusively glamping accommodation. The region with the largest number of glamping facilities turns out to be Tuscany

with about ** facilities identified, followed by Piedmont and Veneto. Glamping in Italy is very recent: **% of the surveyed sample was opened from **** onward. There are various forms of accommodation that fall under the term glamping,

the most common remains the tent (***).

The origin of glamping tourists in Italy in **** is shown. Most, **.*%, come from other Italian regions, showing a strong domestic interest in this type of stay. This is followed by tourists from European Union countries, who account for **.* percent, highlighting a good turnout from abroad. **.* percent of campers come ...

5.1 What Italian and European law says about campsites

In Italy, camping is regulated at the regional level, with each region setting specific rules for the opening and management of camping areas. However, there are some general guidelines at the national level. Legislative Decree No. ** of **** (***) establishes general guidelines for tourism activities, including camping facilities. It regulates minimum standards for safety, hygiene and accessibility, and stipulates that each campsite must obtain a classification based on criteria for the quality of services offered. In addition to these regulations, operators must comply with national and regional environmental laws, especially in protected or sensitive areas such as national parks or coastal areas, where there are stringent restrictions for the protection of landscape and biodiversity.

At the European level, regulations affecting camping are mainly related to environmental protection and consumer safety. European environmental directives, such astheHabitat Directive (***), influence the management of camping areas, especially when they are located near protected natural areas or waterways. In addition, the Directive ****/***/EC on Services in the Internal Market promotes the free movement of services, including tourism services, and aims to ensure greater harmonization among different EU member states by reducing administrative barriers for businesses in the sector. Occupational safety is another area regulated at the European level: ...

6.1 Segmentation of actors

• Camping Village Marina di Venezia (Veneto)
• Camping Union Lido (Cavallino-Treporti, Veneto)
• Camping La Rocca (Lago di Garda, Veneto)
• Centro Vacanze Prà delle Torri (Caorle, Veneto)
• Tahiti Camping e Thermae Bungalow Park (Comacchio, Emilia-Romagna)
• Camping Village Pappasole (Toscana)
• Camping Village Baia Blu La Tortuga (Sardegna)
• Decathlon Italie