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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Camping is a category of tourism that differs from the usual hotel or apartment accommodation in that it is characterized by staying outdoors in a temporary or permanent shelter, such as tents, trailers, or trailers, in independent or prepared locations known as campgrounds. Free camping and organized camping are the two main types of camping; obviously, the type of service and purpose are different. "Camping" does not always mean "cheap," in fact there are some campgrounds that offer 5-star experiences; among these facilities, there are some that follow the "Glamping" trend, which accounts for a growing share of the market. The two most popular types of accommodation for campers are the mobile home and the personal tent. The recent success of the mobile home has contributed significantly to the renewal of camping. In Italy, about 60 percent of campers prefer this type of accommodation because of its convenience and flexibility.
With the advent of social estrangement, the desire for open spaces has also grown in Italy and with it the camping market. There are about 3,000 campsites in Italy, with more than one million beds, a significant number that underscores the importance of this sector in national tourism. The stakeholders in this market are mainly companies that rent RVs, sell technical sports equipment, restaurants and tour operators. The Pitchup.com website is one of Europe's best-known outdoor vacation booking platforms with 4,200 properties offered in 65 countries, including about 400 in Italy, making it a reference point for travelers looking for an outdoor vacation. In Italy, many of the properties featured are family-run, and an estimated 70 percent of campgrounds employ seasonal staff, with a large number of staff working around the property during peak season. The sector often attracts foreign vacationers, with most arrivals coming from Germany (about 25 percent), France, the Netherlands, the United Kingdom and Austria, highlighting the strong international ties of camping in Italy.
As foretold, the most important new trend in the industry is Glamping, the new frontier of luxury tent vacations. Glamping facilities feature pre-assembled tents furnished with designer and handcrafted furniture, offering an immersive yet comfortable and luxurious experience. This is true luxury camping in the midst of nature, with rates as high as 300 euros per night. This is a very interesting trend for Italy, home of the most coveted views, which is becoming increasingly popular, attracting a target clientele with high spending power. The global camping market is growing rapidly and is expected to grow at a compound annual growth rate (CAGR) of 6.7 percent between 2023 and 2028, thanks to increased demand for outdoor experiences, the desire for sustainable vacations, and the popularity of Glamping, which is attracting a more diverse clientele seeking luxury experiences.
1.2 The global market
the global camping and caravanning market is growing steadily, driven by the increase in outdoor tourism and the growing popularity of outdoor vacations. From **** to ****, a gradual growth in market value is observed, rising from $**.** billion to $**.** billion, marking a **.* percent increase in six years. Each year shows an increase, with ...
1.3 The European Camping Market
the European camping market is a significant segment within the global landscape, but with lower growth than the global one.
From **** to ****, the value of the European camping market increases from $*.** billion to $*.** billion, an overall increase of **.* percent. Growth is gradual, with increases of about $*.*-*.* billion each year. Compared ...
1.4 The Italian Market
The value of the Italian camping market shows steady growth over the period ****-****. In ****, the market was valued at $* billion and is expected to increase by **% by ****, reaching $*.** billion. Growth is particularly steady, with a slight increase of *% in ****, and a *% increase in **** over the previous year, followed by more ...
1.5 Import and Export
this section of the market research focuses on the import and export of pneumatic mattresses in Italy, specifically for camping items, between **** and ****. It analyzes the trade balance of the sector, highlighting trends in exports, imports, and the coverage rate, which indicates the ratio of exports to imports.
In ****, Italy exported ...
2 Demand analysis
2.1 The demand for camping in Italy
Considerable volatility is shown in the production and sale of blinds in Italy between **** and ****. In ****, the value of sales reached ** million euros, followed by a dramatic decline in **** to only ** million. In ****, sales rebounded tremendously, peaking at ** million euros, likely related to increased demand for outdoor vacations during the pandemic. ...
2.2 Profile of Italian Camper Riders
in this section, the composition of travelers is analyzed to better understand the profile of those who choose camping and outdoor vacations in Italy in ****.
It is shown that the majority of travelers are families, accounting for ** percent of the total, followed by couples, who make up ** percent. Groups of friends ...
2.3 The Frequency of Camping
forty-eight percent of people say they have taken less than one camping vacation per year, highlighting that for nearly half of Italians it is an occasional experience. **% take a camping vacation once a year, while **% take it twice a year. Thirteen percent of people go camping three or more times a ...
2.4 Geographical distribution of demand
The Northeast is the area with the highest attendance, accounting for ** percent of the total, with **.* million admissions and a * percent increase over ****. The Northwest, with *.* million attendances, covers ** percent of the total and shows a slight increase of *.* percent. In Central Italy, there are **.* million presences (***), but with a slight ...
2.5 Online interest in camping
monitoring online search trends is a crucial indicator for understanding the evolution of demand and public interest in a particular industry, such as camping. Analyzing search volumes makes it possible to identify periods of greatest interest and to effectively plan marketing strategies, promotional campaigns, and service offerings. In a dynamic market ...
3 Market structure
3.1 Market structure and dynamics
The table shows the distribution of camping areas in different Italian regions, with significant differences between northern, central and southern Italy. it is evident that some regions such as Tuscany, Veneto and Lombardy have a very high number of camping areas, probably reflecting a greater tourism tradition related to camping and ...
3.2 Industry employment
It is shown that in ****, there were *,*** employed, a number that increased slightly in **** to *,***. In ****, due to the impact of the pandemic, the sector declined significantly, with the number of people employed dropping to *,***. However, in ****, there is a recovery, with *,*** employed, until returning to pre-pandemic levels in ****, with *,*** people ...
3.3 Main players in the Italian market
Camping Village Marina di Venezia (***): Located on the Adriatic coast near Venice, this is one of the largest and most popular campsites in Europe. It offers high-quality facilities, a large swimming pool, and direct access to the beach. it is often cited among the best family campsites.
Camping Union Lido (***): One ...
3.4 The value chain
The campground value chain begins with infrastructure planning and development, which includes designing campground areas, acquiring permits, and building the necessary facilities. Next comes the provision of services and equipment, such as accommodation, pitches, catering, and recreational facilities. Operational management covers day-to-day campground administration, staffing, and infrastructure maintenance, while promotion and ...
4 Supply analysis
4.1 Price analysis
i have chosen to analyze these two categories to provide a more accurate picture of price trends related to camping, not only in terms of equipment, but also in terms of the costs of facilities such as vacation villages, campgrounds, and youth hostels. To ensure an even more accurate view, in ...
4.2 Sustainable camping
Camping is an activity that allows you to immerse yourself in the beauty of the natural world. However, it is important to practice it responsibly, minimizing environmental impact. Sustainable camping is a way to experience an outdoor adventure while respecting the environment and natural resources.
What does sustainable camping mean?
Reducing ...
4.3 The Glamping
Glamping does not only mean luxury on vacation, but it is a business that is based on respect for nature and its environments. The "glamorous" solutions in camping villages are never invasive to the surroundings and the materials used are manufactured from sustainable solutions.
Glamping is a camping solution that combines ...
5 Regulations
5.1 What Italian and European law says about campsites
In Italy, camping is regulated at the regional level, with each region setting specific rules for the opening and management of camping areas. However, there are some general guidelines at the national level. Legislative Decree No. ** of **** (***) establishes general guidelines for tourism activities, including camping facilities. It regulates minimum standards for ...
6 Positioning of actors
6.1 Segmentation of actors
- Camping Village Marina di Venezia (Veneto)
- Camping Union Lido (Cavallino-Treporti, Veneto)
- Camping La Rocca (Lago di Garda, Veneto)
- Centro Vacanze Prà delle Torri (Caorle, Veneto)
- Tahiti Camping e Thermae Bungalow Park (Comacchio, Emilia-Romagna)
- Camping Village Pappasole (Toscana)
- Camping Village Baia Blu La Tortuga (Sardegna)
- Decathlon Italie
List of charts presented in this market study
- Global Market for Camping Equipment
- Global Camping and Caravanning Market
- Value of the Italian camping market
- Camping and camping areas for campers and caravans
- Sold production of Tents (including camping and caravan tents, temporary canopies)
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