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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Motorcycle helmets are a specific category of protective helmets. To be sold and used as such, a helmet must meet specific Italian and/or European regulations. For example, helmets sold for cycling, skiing or any other activity will not be approved for use on a motorized two-wheeler.
The world market for motorcycle helmets is growing slowly, and the Italian market is experiencing a similar trajectory in terms of sales, showing a decline since 2009, except for the period 2015-2017. In recent years, however, the Italian market has shown a steady recovery, in parallel with the positive trend of the motorcycle market as a whole (+41.2% as of Q3 2020), which is undoubtedly driving the sector.
Demand is steadily increasing in Italy, mainly due to strong growth in terms of the number of users. Motorcycles, historically limited to specific segments of the population, have gradually been able to gain a foothold even among unconventional and neglected clusters. A further boost to demand comes from the high renewal rate associated with these products, which normally need to be replaced every five years or so to ensure their effectiveness. This characteristic promotes market dynamism.
Supply must be constantly evolving to keep up with this growing demand push, and respond accordingly to new customer preferences for originality, safety requirements, and product design.
1.2 A global market that offers prospects for growth, yet slows down
In ****, the global motorcycle market was valued at $***.** billion. Motorcycle sales are expected to grow at a rate of *.* percent per year in value between **** and ****, reaching $***.* billion. This projected growth in the motorcycle market bodes well for the growth of the global motorcycle helmet market, which is highly related to ...
1.3 The Italian Market
Finding specific data on the production and size of the specific market for motorcycle helmets is almost impossible, considering that few companies specialize exclusively in the production and trade of these products. In addition, many manufacturers (***) do not willingly release their data broken down by country.
Most Italian companies in this ...
1.4 International Trade
To analyze imports and exports of motorcycle and motorcycle helmets, in the absence of specific data on the individual category, we used the numbers for UN Comtrade code HS ******, which includes motorcycle helmets and athletic and sports safety headgear.
The category is thus more generic, but can be considered significant to ...
1.5 Impact of COVID-19
In order to analyze the impact of COVID-** on the specific sector of motorcycle accessories and thus helmets used for these vehicles, as this market is closely linked to the sales performance of these vehicles, it is useful to take a look at the performance of the more general motorcycle and ...
2 Demand analysis
2.1 Demand characteristics
In Italy, in the post-COVID-** era, two-wheelers have returned to represent an agile and safe mobility that has always been appreciated in many Italian cities, especially those tedious with heavy traffic.
Gazzetta.it has compiled a ranking of the ten best-selling motorcycles and scooters from January to May ****, and the charts ...
2.2 Preferences and profile of Italian motorcyclists
Referring to Nolangroup results, the preference of Italian motorcyclists for flip-up helmets has emerged. According to company CEO Enzo Pinacci, "this is a figure that reflects the change in motorcyclists, who are increasingly mature and arrive on two wheels later than in the past."
For Italian motorcyclists, therefore, the comfort and ...
2.3 Geographical distribution of Italian motorcycles
Another important feature to analyze of the motorcycle helmet market is definitely the geographic distribution of motorcycles registered in Italy. Having in fact a clearer idea of this distribution, we can also identify the areas of the country where the demand for motorcycle helmets could potentially be higher.
As the map ...
2.4 Trend in Demand
To get a clear and comprehensive idea of the numbers of the motorcycle helmet market we must, once again, turn to the data collected by ACI regarding the Italian vehicle fleet.
In particular, looking at the evolution of the latter over the years with special attention to motorcycles, we can trace ...
3 Market structure
3.1 Market structure and dynamics
The number of enterprises engaged in trade, maintenance and repair of motorcycles and related parts and accessories has followed a fluctuating trend in recent years, peaking at **** in **** and then falling again.
Number of enterprises engaged in trade, maintenance and repair of motorcycles and related parts and accessories Italy, ****-****, in ...
3.2 Production
Sicherheit ist ein Schlüsselelement im Herstellungsprozess eines Motorradhelms, und seine Herstellung umfasst eine Reihe komplexer Schritte von der Herstellung bis hin zu mehreren Qualitätsprüfungen zur Validierung seiner Konformität und Wirksamkeit:
Wie AMW Motorcycles erklärt , besteht der erste Schritt in der Formung des Helms, gefolgt von einem ...
3.3 Main Players in the motorcycle helmet market
Das Fachmagazin Ilcascomigliore.it hat eine Liste der besten und beliebtesten Motorradhelmmarken in Italien zusammengestellt. Es ist zu beachten, dass in dieser Rangliste die Marken berücksichtigt werden, die von Experten der Motorradbranche als Spitzenreiter angesehen werden. Offensichtlich sind einige Marken, die als eher „kommerziell“ gelten, zahlenmäßig dennoch von Bedeutung, ...
4 Supply analysis
4.1 Type of Offering
Moto Sécurité gibt an, dass ein Motorradhelm aus einer Außenschale und einer Innenkappe besteht. Der Hauptzweck der Schale besteht darin, das Eindringen eines stumpfen Gegenstands in das Innere des Helms zu verhindern; Es ist der erste Stoßdämpfer.
Bezüglich der Materialien gibt es:
Helme aus Polycarbonat: Das ...
4.2 Prices
The types highlighted in the previous paragraph also correspond to different price ranges based on the level of protection each type of helmet offers. In the table below, we will highlight these differences by reporting the level of protection and a base price identified by the analysis of a magazine specializing ...
4.3 Geographical distribution of enterprises
In the peninsula, the largest number of companies trading, maintaining and repairing motorcycles and related parts and accessories is concentrated in the northwestern regions. In fact, it is no coincidence that the leading Italian company, NolanGroup, also internationally, has its headquarters in one of these regions, Lombardy. Moreover, as highlighted in ...
5 Regulations
5.1 Regulatory Framework: approval
The approval of a helmet certifies its protective validity and confirms that it has passed certain tests. Each country has its own code, so you know in which country a helmet has been homologated.
Helmets found on the market must be approved by the Ministry of Transport or according to European ...
5.2 Article 171: Use of protective helmet for users of two-wheeled vehicles.
Article *** of the Highway Code is the article responsible for regulating the use of helmets for protective use. That Article states that:
*.while driving, drivers and any passengers of mopeds and motorcycles shall be obliged to wear and keep regularly fastened a protective helmet conforming to the approved types, in ...
6 Positioning of players
6.1 Market segmentation
- Arai Helmet
- Shoei Italia
- Suomy
- Schuberth
- Moto Guzzi
- Ducati
- BMW
- Yamaha Motor
- Shark Helmets (2R Holdong)
- AGV
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Latest news
BMW to sell its cars without dealerships - 30/10/2023
- The BMW Group has obtained the agreement of its entire European network to convert its dealerships to agent status.
- The new model will be rolled out gradually, starting with the Mini brand in 2024 and then BMW from 2026.
- The change of contract concerns 36 investors in France, who own a total of 152 BMW outlets and 122 Mini outlets.
- From now on, the manufacturer will have to carry the stock and control prices, which will be identical throughout the country.
- Other competitors such as Renault, Toyota and Hyundai-Kia have opted to retain the current system.
Yamaha to produce its new engine in Aisne - 16/05/2023
- In 2022, sales of electric bikes rose by 12% to 730,000 units.
- Sales of motorcycles and scooters fell by 6% in 2022.
- Yamaha plans to invest 4 million euros in a new workshop to manufacture its new range of electric-assist bicycle motors, with a production capacity of 300,000 units per year.
- Production of high-end bikes is set to triple from the current 20,000 units.
- The Rouvroy plant produced 84,000 two-wheelers in 2022, including scooters and 125 cc motorcycles.
- The site employs over 600 people, including 400 in the workshops.
- In 2022, the MBK Industrie plant achieved sales of 400 million euros.
French electric motors for Yamaha - 24/04/2023
- MBK Industrie plant in Rouvroy (Aisne)
- Owned by the Japanese Yamaha group
- Installation of a new production line for 600,000 electric bicycle motors per year, previously manufactured in Japan
- More than 500 employees work at MBK Industrie in Rouvroy
- Sales of 419 million euros by 2022
- MBK Industrie, founded in 1951 as Motobécane
- Produces 30% of the motorcycles and scooters sold in Yamaha dealerships in France.
Japanese Yamaha e-bike motors to be Made in France - 06/03/2023
- MBK Industrie employs over 500 people at Le Rouvroy near Saint-Quentin, with 2022 sales of €419 million.
- 30% of motorcycles and scooters sold in Yamaha dealerships in France are produced at MBK Industrie, founded in 1951 under the name Motobécane
- Yamaha acquired a stake in MBK Industrie in 1986 and became a 100% shareholder in 2000
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the market for motorcycle helmets | Italy
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