Detailed content of our market study

Inforamtion

Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 09/12/2022

Summary and extracts

1 Market Overview

1.1 Definition and scope of the study

The motorcycle market covers the motorized two-wheeled assembly . It thus brings together the different categories of motorcycles: the 50 cc (cc) (mopeds), the 51 to 125 cc (motorcycles and small engines) and the over 125 cc (motorcycles and large engines)

Consumers may buy a motorcycle out of necessity, but more often than not, the reason a person owns a motorcycle is a passion for the type of vehicle.

In 2021, a total of 949,500 motorcycles were sold in the top 5 European markets (France, Germany, Italy, Spain and the UK).

In 2021, the largest motorcycle markets in Europe were Germany (199,10 units), Italy (269,600 units) and France (207,000 units). In this context, the Italian manufacturer Piaggio has a high European market share of 14.2 percent and ranks first in the German market.

In Italy, to ride a motorcycle, you need to have an A license, which allows you to ride without any limitation on engine size and power. In 2019, there were 6,896,048 motorcycles in Italy, an increase of 1.7 percent over the previous year.

The electric market should not be underestimated; it is expected that by 2030, motorcycles will shift to electric, with a gradual (and slow) decline for traditional motorcycle purchases.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of actors

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the motorcycle market | Italy

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