The driving school market - Italy (2023)

1.2 The market for driving schools in Italy

In order to obtain a driver's license for a vehicle, it is necessary to take an examination, which consists of a written test and a practical test. The theoretical test can be taken privately or by choosing to continue withenrollment in driving school, attending the relevant classes. In the second scenario, ...

1.3 Impact of COVID-19

The *,*** Italian driving schools that were open during the pandemic period were severely affected by the lockdowns imposed as a result of the Covid-** outbreak. From the beginning of March to May **, ****, all registration and enrollment for driving courses and license exams were suspended. This exacerbated the already existing difficulties that ...

1.4 The impact of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** resulted in a general increase in the consumer price index, among other things. There is also a slight increase in the driving school sector, showing an increase of about * point between January **** and September ****. This means that over a period of ** months consumers ...

2.1 Constant question

A driver's license is an administrative authorization useful for obtaining a variety of benefits; specifically, it is noted that there are different types of licenses for as many different means of transportation. In order to obtain the license, it is necessary to take exams and practical lessons, which are useful for ...

2.2 Factors influencing demand

As has been extensively mentioned, a driver's license can only be obtained after taking the exam, which can be taken privately or through driving schools. Choosing to take the license privately offers the following advantages:

lower driving school costs (***); lower driver's license fees (***); autonomous management of study time and quiz ...

2.3 Distribution of monthly expenditure

This market is in high demand within the national and European context. In fact, the average monthly expenditure per household for driving lessons, (***) tests, licenses and compulsory roadworthiness technical checks is strongly high in Italy. Specifically, the macro area with the highest value for the expenditure item considered is Central Italy, ...

2.4 Profile of new drivers

Another interesting aspect that allows for more construction of the dynamics that make up demand is the analysis of consumer type. Below is a useful table to know the nationality of holders of driving licenses issued in **** in Italy.

Licenses issued after the driving test: holders born abroad

Analyzing, on the ...

3.1 Geographical distribution of the market

In **** , there are *,*** active driving schools in the country; analyzing the value of active driving schools by macro-region, it can be seen that the highest number is rooted in Northern Italy, accounting for **.* percent of the total. Center and South account for **.* percent and **.* percent, respectively.

The number of active driving ...

3.2 Compulsory vehicles for driving schools

In the face of EU dictates enacted in ****, each driving school must have the presence of specific vehicles for each type of license in order to ensure practice and examinations. The "presence" of the vehicles can be manifested in various ways, either through ownership by the driving school itself or through ...

3.3 Main players in the industry

Based on the value of last year's turnover, an overview of the major players in the industry is proposed.[***]

Autoscuole S.A.L. is a company located in the province of Ravenna, with branches in various municipalities such as Lugo and Bagnacavallo. It offers a range of services including theoretical and ...

4.1 Driving school services

A driving school is concerned with training and preparing individuals to obtain a driver's license. It offers theoretical lessons on the principles of driving and the rules of the road, as well as practical driving lessons under the supervision of qualified instructors. Some driving schools also offer specialized courses, such as ...

4.2 Types of permits

There are different types of driving licenses, an initial segmentation is possible between two main categories

Lower licenses : for motorcycles and automobiles (***); Higher licenses : for transport vehicles, C* and C for truck drivers and D* and D for bus drivers (***).

We can add the E license, which does not appear as ...

4.3 Total cost: determinants

The price of a driving school subscription is based on two types of services offered-as mentioned earlier, theoretical and practical preparation. In general, theoretical courses require a fixed upfront payment while driving lessons are based on an hourly amount.

Therefore, we can identify two different cost factors: fixed and variable. Fixed ...

4.4 Car-pooling: obstacle for the driving school market?

Car-pooling is a phenomenon that is spreading strongly in Italy, registering more than thousands of certified trips and helping to reduce the number of cars on the roads (***); this could have an impact on the future of the car industry and the market for driving schools, since if the service comes ...

5.1 Regulations for driving schools and licensees

The main information regarding this market is contained in Ministerial Decree No. *** dated **/**/****:

art.*of the Decree concerning the activity of driving schools states that: driving schools may carry out, in addition to the activity of teaching driving, as provided for inArt. *** of the Regulations for the Execution of the Highway ...

5.2 License renewal

Renewing a driver's license is an obligation from which no motorist can exempt himself. Renewal deadlines change according to different age groups; if there are no unusual events that cast doubt on the motorist's ability to drive, it is mandatory to undergo the update:

Type A and B

Every ** years until ...

6.1 Segmentation

• AUTOSCUOLA CENTAURO
• AUTOSCUOLA SAL
• AU.RA S.R.L.
• Furia 1935
• Cooperativa Autoscuole Reggiane