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Summary and extracts
1 Market overview
1.1 Presentation and definition of the dietary supplements market
A dietary supplement is a natural, bio-active nutrient-concentrated substance, presented in simple or combined form, marketed in doses (capsule, lozenge, tablet, powder, ampoule, bottle, etc.) whose purpose is to supplement the normal diet. Emblematic of the boom in health and nutrition, food supplements have enjoyed growing success over the last few years in segments as diverse as slimming, stress-sleep, digestion, circulation and sport.
Food supplements can be divided into vitamins and minerals (vitamins A, B, C, D, calcium, magnesium, iron, etc.), herbal supplements (valerian, hawthorn, harpagophytum) and substances with physiological or nutritional purposes (omega-3s, for example).
The profiles of people consuming these products vary widely, but they mainly include individuals with poor dietary habits (unbalanced diet, lack of fruit and vegetables), people following a specific diet to lose weight, or those with a high level of obesity.the profiles of those consuming these products are very diverse, but they mainly include people with poor eating habits (unbalanced diet, poor in fruit and vegetables), people following a specific diet to lose weight, athletes, people over the age of fifty, women of child-bearing age, children under the age of five, people protecting themselves from the sun and vegans.
Globally, the market is enjoying strong growth that looks set to continue, with forecasts predicting a CAGR of 8.4% between 2022 and 2030. Growing public awareness of the importance of food, combined with increasingly busy lifestyles, is driving demand for these products.
The Spanish market, although still limited in value compared to its European neighbors, is experiencing very strong growth, is experiencing very strong growth. Distribution is mainly through pharmacies and supermarkets but also on the internet.As far as manufacturers are concerned, a distinction is made between companies specializing in dietary supplements and those operating in the broader dietary nutrition segment.
New trends are emerging as European and national regulations evolve to enable better development of these products. Brands also tend to rely on scientific evidence to justify the benefits of their products and establish a relationship of trust with consumers.
1.2 The growing global market
PrecedenceResearch estimates the size of the global market at around $*** billion in ****. They forecast a CAGR of *.*% per year between **** and ****, with the market expected to generate around $*** billion worldwide in ****, an increase of ***% in * years.
x of the global dietary supplements market World, ****-*****, in billions of dollars Source: ****
The ...
1.3 A growing Spanish market
Dietetic products market sales Spain, **** - ****, in millions of euros Source: ****
The Spanish health food market (***) is growing at an average annual rate of over *% over the period under review. According to the latest available estimates, it will reach *.*** billion euros in ****.
Breakdown between dietary supplements and other dietetic products Spain, ...
1.4 Foreign trade in dietary supplements
It's complicated to study dietary supplements as a whole, as this segment encompasses a wide variety of products classified under different customs codes. However, we can analyze a part of it and observe, for example, trade in vitamins and provitamins, which make up a large proportion of dietary supplements and are ...
1.5 The impact of covid-19 on the market: increase in online sales and certain products
Increase in online sales
The closure of physical sales outlets during the first containment in March **** logically led to a shift in sales through the digital channels that remained available. Although distribution in Spain is mainly via pharmacies, online sales have also increased considerably. As the Spanish Agency for Food Safety ...
2 Demand analysis
2.1 Diverse consumer profiles
According to MAPFRE, in ****, **% of Spaniards will consume food supplements . The majority would do so to improve their state of health (***).
For what reasons would you be willing to consume dietary supplements? Spain, ****, percentage of respondents Source: ****
What's more, **% of women consume dietary supplements, compared with **% of men.
Consumption of dietary ...
2.2 Demand driven by an interest in dietetics and a desire to compensate for an unbalanced diet
The consumption of dietary supplements is largely due to the fact that Spaniards eat too little fruit and vegetables. According to the Cinco al Día website, only **% of Spaniards claim to eat the recommended * fruits and vegetables a day. This phenomenon particularly affects young people, since according to the same ...
2.3 Greater demand for certain products
Some products are more popular than others in Spain. Vitamins and fish oils are the most popular products, with **% and **% of Spaniards respectively consuming them in ****.
Vitamins are the most popular products because of the diversity of products in this segment, and therefore the variety of possible uses. Vitamin C, for ...
3 Market structure
3.1 A market where competition varies by product
The dietary supplements industry comprises several stages and players, as illustrated below.
Source: ****
In the first stage, ingredient suppliers produce raw materials, i.e. the nutrients, but also the flavors or colorants that will make up the dietary supplements.
from these ingredients, producers manufacture the dietary supplements. There are two types ...
3.2 Highly regulated production methods
The production of dietary supplements itself comprises several stages, the details of which may vary according to the type of product manufactured[***] :
Receipt of ingredients Storage: includes quarantine of products to be controlled before acceptance, storage of raw materials, work-in-process and finished products, and buffer storage Preparation and weighing: includes deconditioning, ...
3.3 The main distribution channels
The food supplements sector in Spain is now considered a mass consumer market, which is gradually being incorporated into the major retail chains. Mainly distributed in pharmacies and parapharmacies when they first appeared, they can now be found on supermarket shelves, with an ever-growing range on offer, although pharmacies remain by ...
3.4 The Internet channel, a new arena for marketing and distribution
The development of information technologies, in particular social networks and e-commerce sites, is completely overturning the way in which food supplement manufacturers and distributors bring their products to the attention of the public, work on their brand image and distribute their products.
According to the Spanish association of manufacturers and distributors ...
3.5 Strong growth in the number of manufacturers and distributors
Number of manufacturers and distributors of dietary supplements Spain, **** - ****, in numbers Source: ****
Between **** and ****, the number of companies rose sharply (***).
4 Offer analysis
4.1 Several food supplement families
There are generally * families of dietary supplements:
Vitamins and minerals: most vitamins, with the exception of vitamin D, are not naturally synthesized by the human body, and must therefore be present in our diet. To do so, these vitamins are extracted from various foods, and concentrated in a variety of pharmaceutical ...
4.2 Prices that vary according to product
Prices vary enormously, depending on the type of dietary supplement, the packaging in which it is sold (***).
Vitamins and minerals
A pack of Robis Reina Real Defensas Jalea Real **** mg ** Ampollas costs €**(***). It contains mainly vitamin C and claims slimming virtues. A Ceregumil Hierro Liquido *** ml syrup(***), containing iron, folic acid ...
4.3 Innovations based on research
The trends in the offer focus on * main areas relayed by Natac Group:
Scientific backing for marketing arguments: Following the publication of Regulation (***) ****/**** of the European Parliament and of the Council of December **, **** on nutrition and health claims made on foods. Health claims on products must be supported by scientific evidence, ...
5 Regulations
5.1 The European regulatory framework
The European Union has established a series of regulations, through Directive ****/**/EC of the European Parliament, aimed at protecting consumer health and guaranteeing the transparency of information provided on food supplements. This directive defines food supplements as foodstuffs intended to supplement the daily diet, providing a source of nutrients with a ...
5.2 Changes in Spanish regulations
To make up for Europe's shortcomings on the issue, Spain has amended its food supplement regulations in line with many of its European partners. Royal Decree ***/**** of March ** amending Royal Decree ****/**** of September ** on food supplements was published. Although Directive ****/**/EC of the European Parliament and of the Council of June ...
6 Positioning the players
Segmentation
- Lambert Espanola S.L
- Solgar Espana
- Ceregumil
- Prime Nature
- Bio-Dis Espana
- Orthonat Nutrition
- NaturHouse
- robis
- Dieticlar
- Solchem
- Natur-Import
- Reig Jofre
List of charts presented in this market study
- European market segmentation by product type
- Global market segmentation by region
- Size of the global dietary supplements market
- Dietetic products market sales
- Breakdown between dietary supplements and other dietary products
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