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Summary and extracts
1 Market overview
1.1 Definition and presentation
Sports supplements are substances (which may contain vitamins, minerals, plant extracts, proteins, etc.) halfway between food and medicine. Diet plays a major role in the success of athletes, who may need specific nutritional supplements. Food supplements can be used to make up for nutritional deficiencies in individuals, but also to enhance sporting performance by targeting effects before, during or after exercise, or during recovery.
The global market for dietary supplements has exploded in recent years. The practice of indoor sports and fitness has gone hand in hand with a quest for performance and a diet adapted to each sport. The United States is the world's leading market, followed by Europe.
By 2021, in Spain, foods for metabolic disorders and sports nutrition will account for 29% of the total market for dietary supplements and other dietetic products. This is second only to dietary supplements (38.5%), and ahead of low-calorie diets (14.5%) and diet foods (11.5%). Sports nutrition supplements are sold in Spain through sports retailers such as Twinner, Base Detall Sport and Intersport, as well as over the Internet, a sales channel that has become increasingly important in recent years.
In 2021 and 2023, new laws have been introduced, such as European standard CEN/TC 453 "Dietary supplements and sports food free of doping substances", which, among other things, warns consumers of the dangers of sports supplements.
1.2 An explosion in global growth
As detailed below, the global market is growing. Explanatory factors include a growing awareness of the importance of exercising (***) enter the workforce.
In recent decades, sedentary lifestyles and increased access to food have led to a sharp rise in the number of obese people worldwide: **% of adults are overweight and **% of ...
1.3 The Spanish market
Estimated market size for sports nutrition supplements :
Dietetic products market sales Spain, **** - ****, in millions of euros Source: ****
The Spanish diet products market (***) is growing at an average annual rate of over *% over the period under review. According to the latest available estimates, it will reach *.*** billion euros in ****.
Breakdown between ...
1.4 Balance of trade
For this section, we consider the customs code closest to the "sports food supplements" category, "". Food preparations, n.e.s., containing by weight *.*% milk fat, *% sucrose or isoglucose, *% glucose or starch". It should therefore be noted that the scope of the customs code under consideration is the closest to our object ...
2 Demand analysis
2.1 Spanish consumers already familiar with dietary supplements
According to MAPFRE, by ****, **% of Spaniards will be taking food supplements, themajority to improve their health (***).
For what reasons would you be willing to consume dietary supplements? Spain, ****, percentage of respondents Source: ****
**% of women consume dietary supplements, compared with **% of men. For sports supplements, the opposite is true: a higher ...
2.2 Main characteristics of demand for sports supplements
**% of Spaniards will be using sports supplements by ****, according to the MAPFRE Foundation.
Breakdown of sports supplements consumption by gender :
Breakdown by gender Spain, ****, in Source: ****
**% of men consume dietary supplements for sport, compared to **% of women in Spain in ****. Thus, among consumers of dietary supplements for sport, **% are men ...
2.3 Sports supplements most popular with Spaniards in 2021
Source: ****
3 Market structure
3.1 General organization of the industry
Sector organization :
The market corresponds to a classic one, in which the product passes through a manufacturer and then a distributor before reaching the consumer. However, there is a growing trend towards direct sales, from manufacturers to consumers via online sales sites.
The market for sports nutrition supplements is divided into ...
3.2 Highly regulated production methods
The production of dietary supplements itself comprises several stages, the details of which may vary according to the type of product manufactured[***] :
Receipt of ingredients Storage: includes quarantine of products to be controlled before acceptance, storage of raw materials, work-in-process and finished products, and buffer storage Preparation and weighing: includes deconditioning, ...
3.3 The main distribution channels
Distributors :
Main sales channels :
Main places of purchase for sports nutrition supplements Spain, ****, % of total Source: ****
In ****, the Internet was the main sales channel (***). Pharmacies and parapharmacies account for just **% of sports supplement sales, and gyms for **%.
3.4 The Internet channel, a new arena for marketing and distribution
The development of information technologies, in particular social networks and e-commerce sites, is completely overturning the way in which food supplement manufacturers and distributors bring their products to the attention of the public, work on their brand image and distribute their products.
According to the Spanish association of manufacturers and distributors ...
3.5 Strong growth in the number of manufacturers and distributors
Number of manufacturers and distributors of dietary supplements Spain, **** - ****, in numbers Source: ****
Between **** and ****, the number of companies rose sharply (***).
4 Offer analysis
4.1 An expanded offering to reach a wider audience
The sports nutrition market has a long and sometimes painful past, marred by doping scandals in particular, but has gradually reinvented itself. For some, sports nutrition supplements have almost become a commodity, and manufacturers and distributors are gradually increasing the number of products available on the market to reach a wider ...
4.2 New offers
One notable trend is the change in communications by distribution and manufacturing companies. Companies are increasingly highlighting the protein source represented by sports supplements (***).
At the same time, we are seeing the development of products aimed at people who want to live a healthy lifestyle (***). The rise of the vegan movement ...
4.3 A multitude of products to meet many needs
One of the characteristics of dietary supplements for sport is the multitude of products available, not only in terms of the number of brands on the market, but also in terms of the type of products they offer. Products differ in appearance and composition. Here's a list of the main products ...
4.4 Overview of prices and best-selling products
The list of the best-selling sports nutrition products on Amazon gives an idea of the type of products finding success on the Spanish market (***). The dominance of protein products in this ranking is unmistakable: * of the ** best-selling products are either protein powders or protein-enriched products.
Source: ****
5 Regulations
5.1 The European regulatory framework
The European Union has established a series of regulations, through Directive ****/**/EC of the European Parliament, aimed at protecting consumer health and guaranteeing the transparency of information provided on food supplements. This directive defines food supplements as foodstuffs intended to supplement the daily diet, providing a source of nutrients with a ...
5.2 Changes in Spanish regulations
To make up for Europe's shortcomings on the issue, Spain has amended its food supplement regulations in line with many of its European partners. Royal Decree ***/**** of March ** amending Royal Decree ****/**** of September ** on food supplements was published. Although Directive ****/**/EC of the European Parliament and of the Council of June ...
6 Positioning the players
6.1 Player segmentation
- My Protein (The Hut Group)
- Glanbia
- Prozis
- Apurna (Lactalis)
- Menarini group (Marque Isoxan)
- Nutrition et Santé (marque Isostar)
- Weider (Espagne)
- Nutrisport
- Prozis
List of charts presented in this market study
- Which sports nutrition format would you like to increase in your company in the future?
- Top 10 claims made on sports supplement labels
- Size of the global sports nutrition market
- Dietetic products market sales
- Breakdown between dietary supplements and other dietary products
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The market for food supplements for sport | Spain
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