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Summary and extracts
1 Market overview
1.1 Introduction
Les pâtes alimentaires sont des aliments constitués de farine, de semoule de blé dur, d'eau, de sel, et parfois d'œufs, d'autres types de céréales ou de légumineuses, ainsi que de divers fourrages. Elles constituent un élément de base de l'alimentation des Espagnols, puisque 9 habitants sur 10 en consomment régulièrement.
Le marché espagnol des pâtes s'est montré dynamique en 2023. En effet, cette année-là, la consommation de pâtes a augmenté de 3,95 % pour celles issues du canal de la distribution. Les pâtes distribuées dans le secteur de l'hôtellerie-restauration ont également vu leur volume augmenter.
Bien que les pâtes s'intègrent de plus en plus dans la culture espagnole, notamment à travers une consommation accrue, l'Espagne reste dépendante du commerce extérieur pour satisfaire la demande intérieure, en particulier de l'Italie, le plus grand producteur et exportateur de pâtes au monde.
Des marques espagnoles se démarquent néanmoins sur le marché, telles que Gallo, qui est la principale marque de pâtes consommée en Espagne. Les marques de distributeurs rencontrent également un grand succès en raison de leur rapport qualité-prix.
Enfin, le marché espagnol des pâtes suit des tendances de consommation comme le sans gluten, le blé complet ou le bio, répondant ainsi aux nouvelles attentes des consommateurs.
List of charts presented in this market study
- Segmentation en valeur du marché des pâtes
- Segmentation du marché des pâtes en volume
- Evolution en valeur de la consommation domestique de pâtes
- Evolution en volume de la consommation de pâtes
- Evolution de la consommation et des dépenses par tête de pâtes
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Latest news
Barilla enters the French snack market - 30/08/2024
- Barilla, the world's pasta giant, is entering a new market in France, that of snacks, with Harrys, its French sandwich bread brand, acquired in 2007.
- In France, the group, with sales of 4.7 billion euros, is best known for its pasta products
- In Italy, it is at the head of Mulino Bianco cookies (1.2 billion euros), Italy's leading food brand
- Pasta and sauces account for 60% of sales, and bakery products for 40%.
- 60% of sales are generated outside Italy
- Pasta Group present in over 100 countries
- Sales in France in 2023: 1.7 billion euros.
- Private labels will account for 50% of pasta sales and 40% of sandwich loaf sales in 2023
- 4 Harrys plants, in Châteauroux, Plaine de l'Ain, Vendée and Valenciennes
- The manufacturer's objective is to capture 5% of the French industrial bakery market within three years
- France is the Italian giant's 3rd largest market (15% of sales), after its own country and the United States.
Barilla loses the second round of the cookie war - 02/04/2024
- Start of case: June 2023 - Barilla asks the Court of Brescia to prohibit the sale of nine types of Tedesco and Sapori Artigianali cookies on the grounds of excessive similarity with its own products.
- First degree of judgment: February 2024 - The court partially grants Barilla's requests, prohibiting the sale of certain products and the use of certain packaging due to their similarity to Mulino Bianco's products and packaging.
- Second level of judgment: March 18, 2024 - The Brescia Court dismisses Barilla's complaint and accepts the claims of Tedesco and Sapori Artigianali.
- Arguments in favor of setting aside the judgment:
- Volgarization of shape marks: The shape of the cookies in question is now considered so common that it is no longer distinctive of a particular manufacturer.
- Packaging challenge: Despite the similarity, Tedesco's packaging is not considered likely to create undue confusion or associations with Barilla's due to the prevalence of common elements in the industry.
- Urgency of proceedings: The court rejects Barilla's requested urgency for intervention, noting that Barilla was aware of the sale of the "similar" products as early as 2016.
- Implications for the industry: This case highlights the importance of distinctiveness and originality in product and packaging design in a crowded market. It also shows the legal and commercial challenges of protecting these aspects in competitive environments.
Barilla launches "Accordions": six years of research for the perfect dipping brioche - 26/03/2024
- Research and development period: 6 years, starting in 2018.
- Production site: Melfi, Basilicata.
- Investment: More than 30 million euros over the last three years in the Melfi plant, with investments dedicated to both sustainability and innovation, including the creation of production lines for Pancakes and Fisarmoniche.
- Sugar content: Accordions contain -35% sugar compared to the average of the best-selling snacks.
- Calorie content: 120 kcal/piece.
- Factory production capacity: Maximum capacity 83,000 tons/year.
- Number of employees in Melfi: Over 350.
- Quality controls: Over 5,000 checks on finished products and 200 on raw materials per day.
- Environmental savings over the last 10 years: 40% water savings and 27% reduction in CO2 emissions.
- Total number of Mulino Bianco references: Over 130, including cookies, snacks and breads.
- Italian dippingpreference: 6 out of 10 Italians like to dip snacks or cookies for breakfast.
- Ingredients: No colorants, preservatives or palm oil. Contains 4% fiber.
- Plant size: 202,000 m^2.
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