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Summary and extracts
1 Synthèse du marché
1.1 Introduction
Beekeeping is the activity concerned with the management of bees and the production of bee products; this practice involves the management of hives, assisting bees in collecting nectar from flowers, maintaining and protecting bee colonies, and collecting and processing bee products. Beekeeping can be carried out either as a professional activity or as a hobby.
The Italian market has the following products related to the activity:
- Honey: the main product of beekeeping, with different varieties such as acacia honey, chestnut honey, mixed flower honey, etc.
- Propolis: a resinous substance produced by bees to protect their hives, used for its antibacterial and antioxidant properties.
- Pollen: granules collected by bees as a source of protein and nutrients, often used as a dietary supplement.
- Royal jelly: a substance produced by young bees and used to feed the larvae of queen bees, with nutritional and beneficial properties for humans.
- Beeswax: used to make candles, cosmetics, skin care products and more.
Beekeeping has ancient origins and dates back to the Egyptians, who used cylindrical hives to control and breed bees. Over the centuries, different peoples have developed different methods of building hives, using materials such as earthenware and hollowed-out logs. Honey has played an important role in different cultures, both as a food and for its healing properties. Aristotle was one of the first to scientifically study bees, while in the Middle Ages beekeeping developed because of the awareness of honey's value as a food source. In the 17th century, with the advent of the microscope, beekeeping made significant progress. In the 19th century, thanks to Langstroth's innovations, modern beekeeping spread throughout the world.(Beekeeper)
In 2022, the global beekeeping market is estimated at $10.3 billion. A compound annual growth rate (CAGR) of 3.6 percent is projected between 2022 and 2026, under which the global beekeeping market could reach a total value of $11.87 billion. (Businesswire)
The study will cover the economic and structural aspects of the beekeeping market in Italy; for specific information on honey and other related markets, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
In ****, the global beekeeping market is estimated at $**.* billion. A compound annual growth rate (***) of *.* percent is projected between **** and ****, under which the global beekeeping market could reach a total value of $**.** billion. Beekeeping Market World, ****-****, in billions of dollars Businesswire Considering the segment related to honey, in **** the global ...
1.3 The Italian market
Between **** and ****, Italy's honey production is essentially unchanged. However, when analyzing annual variations, it is possible to identify a considerable fluctuation in production volume during the period. Between **** and ****, production falls by **.* percent while the following year this grows by **.* percent. The year **** represents one of the worst years for honey ...
1.4 Import - Export
Honey production in Italy is not sufficient to cover domestic demand. Between **** and ****, Italy's honey self-supply rate fluctuated between **% and **%. This means that, on average, **% of domestic demand is met by import. Honey self-supply rate Italy, ****-****, % Ismeamercati Italy can be defined as a net importer of honey. Between **** and ****, the ...
1.5 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in price indexes. The honey consumption sector is not exempt from this increase. Considering the consumer price index for jams, marmalades and honey, an increase of **.* points can be shown between January **** and October ****. This ...
2 Analyse de la demande
2.1 Demand in Italy
Volume of purchases
Between **** and ****, the total volume of honey purchases appears to have declined. During this period, the sales volume decreased from **,*** tons to **,*** tons (***).
Volume of honey purchases Italy, ****-****, in thousands of tons *excluding direct sales volumes
In contrast to sales volumes, the average annual household smesa appears ...
2.2 Demand drivers
Honey is a natural ingredient used for its sweetness, energy and potential health benefits. The substitution of sugar for honey is motivated by several factors, including:
Calorie content: honey has a lower calorie content than sugar: ***kcal per *** grams versus *** for traditional sugar and *** for cane sugar because it is richer ...
2.3 Geographical distribution of demand
In order to analyze the geographic distribution of honey demand in Italy, a map was created showing the share of spending, relative to the national total, on honey in each Italian macro-region.
The demand for honey in Italy appears to be evenly distributed along the peninsula. The Northwest has the highest ...
3 Structure du marché
3.1 The market structure
To analyze the structure of the beekeeping market in Italy, the number of commercial beekeepers, the size of hives in Italy and the geographical distribution of hives in Italy are considered.
Beekeepers
In **** there are **,*** beekeepers in Italy, of which ** percent produce for self-consumption while ** percent produce for commercial purposes. As ...
3.2 The value chain
The stage characterized by the harvesting of honey and other hive products is one of the most important in the value chain. This is divided into additional sub-phases:
Hive monitoring: before harvesting, beekeepers must carefully monitor the hives to determine the best time for harvesting, making sure the honey is ripe. Honey ...
3.3 The main manufacturers
A list of the principal Italian businesses employed in beekeeping is offered below:
Ambrosoli s.p.a: founded in ****, is recognized as a leading company in the production of Honey. Ambrosoli's product range includes various types of candies, such as those with honey, propolis, and various fruit flavors. The company has ...
3.4 The distribution
Large-scale retail trade (***) represents the main sales channel for honey in Italy. Supermarkets are the preferred sales channel for Italians, collecting **% of sales. This is followed by discount stores with ** percent of the total and hypermarkets with ** percent. Finally, the free-service channel accounts for * percent of total sales.
Honey retail sales, ...
4 Analyse de l'offre
4.1 Type of the offer
Beekeeping refers to the keeping of bees by a trained operator in order to safeguard the species, as it is protected, and to be able to use its products.the Apis genus includes ** species, of which only * can be kept by humans: the Apis Mellifera (***) and the Apis Cerana. Each group ...
4.2 The prices
The analysis of prices related to the beekeeping industry are divided between wholesale and retail. Wholesale Between **** and ****, the price of wholesale honey, referring to ***-kg purchases (***) appears to be generally declining. With the sole exception of mixed-flower honey, which shows a *.* percent increase, all major types of honey show price ...
4.3 New supply trends: precision beekeeping
The integration of IoT sensors, cameras and remote monitoring allows beekeepers to collect real-time data on hive conditions and leverage precision beekeeping.this allows beekeepers to closely monitor hive health, temperature, humidity, weight and other crucial parameters. Companies also develop digital beekeeping platforms that analyze trends, patterns and correlations in the ...
5 Règlementation
5.1 The legislation
The beekeeping (***) market, as with many other agricultural markets, is regulated by various laws and regulations at both the national and European levels. These laws are concerned with ensuring the quality, food safety and origin of the product. Some of the main laws and regulations for the beekeeping market in Italy ...
6 Positionnement des acteurs
6.1 Segmentation
- Mielizia (Conapi Società Cooperativa Agricola)
- Privitera Società Cooperativa Agricola
- Apicoltura Vangelisti s.r.l
- Piemonte Miele Società Agricola Cooperativa
- Apicoltura Casentinese s.r.l
- Apicoltura Piana s.p.a
- Ambrosoli s.p.a
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