The home delivery market - France (2024)

1.2 Global home delivery market

Global meal delivery market World, ****-*****, in $ Billions Source: ****

This graph shows the projected growth of the global meal delivery market between **** and ****.

In ****, the market size was $*** billion. By ****, this figure is expected to reach an impressive $**** billion.

This projection illustrates the expected strong growth in demand for meal delivery services worldwide, a sector that continues to adapt to new consumer habits, notably with the expansion of digital platforms and "dark kitchens".

Dinner/lunch options in Europe World, ****, in Source: ****

Options World, ****, in Source: ****

A comparison of the two graphs reveals significant differences in eating habits between Asia and Europe in ****.

In Asia, delivery is slightly more popular (***).

By contrast, in Europe, on-site dining dominates with **% of preferences, followed by delivery(***). This underlines a greater preference for delivered meals in Asia, while Europeans are more likely to prefer on-site dining.

These differences may reflect cultural and economic variations, influencing consumption patterns in each region.

Digging deeper into this Kantar report, we find that in Europe, the British stand out with ** meal orders per year, marking a **% increase on the previous year.

on a global scale,Asia dominates in terms of meals eaten out and home deliveries. South Koreans record an ...

1.3 A national market in slight decline

Estimated size of the home meal delivery market France, ****-****, in billions of euros Source: ****

In ****, the home meal delivery market in France reached an exceptional peak of *.* billion euros, largely driven by confinements due to Covid-**.

However, this rapid growth then ran out of steam with the end of the health crisis. By ****, sales had fallen back to * billion euros, down on the previous year. In ****, this trend continued with a drop of around *%, bringing the market down to *.** billion euros.

This contraction can be explained by several factors: restaurateurs are limiting delivery to preserve margins and attract customers to the dining room.

In addition, consumers are ordering less frequently due to pressure on their purchasing power. Despite this, delivery still accounts for **% of restaurant sales in France, and remains an essential service for one in four French people, especially young people, with **% of those under ** using it at least once a month. [***]

2.1 French consumer habits

What media do French people use to order meals online? France, ****, % of total Source: ****

In ****, **% of online meal orders will be placed via mobile, almost double the figure for other media (***).

Percentage of orders placed via online delivery platforms. France, ****-****, in Source: ****

Between **** and ****, the percentage of orders placed via online delivery platforms rose from **% to **%, an increase of **% in just three years.

This leap illustrates a massive adoption of delivery services by French consumers, probably accelerated by the effects of the COVID-** pandemic and changing consumer habits towards more convenient, digital solutions.

Delivery experience survey France, ****, in Source: ****

In ****, **% of French people have already used a meal delivery service, and **% order regularly every week.

These figures show the frequent adoption of home delivery, with a significant proportion of consumers using it on a weekly basis, testifying to the normalization of this service in French eating habits.

What do the French order on platforms? France, ****, as % of total Source: ****

In ****, pizza largely dominates online orders, with **% of French people choosing it on delivery platforms, followed by burgers at **%.

This shows that fast and popular dishes make up the bulk of orders, well ahead of beverages such as sodas or mineral ...

2.2 Meal delivery platform user profile

The data comes from Just Eat 's **** user profile study.

Location of Just Eat users France, ****, in Source: ****

In ****, **% of Just Eat users in France are located in urban areas, while only **% live in rural areas. This shows a massive concentration of users in cities, where access to delivery services is more developed and widespread than in rural areas.

age of Just Eat users France, ****, in Source: ****

In ****, **% of Just Eat users in France are aged between ** and **, while **% are aged between ** and **. This shows that young adults make up the majority of the platform's users.

Who do they order with? France, ****, in Source: ****

In ****, **% of French people will order meals online when they are a couple, making this the most frequent category.

Next come orders placed with children, at **%, and those placed alone, which account for **%. This shows that the majority of orders are placed in groups, particularly families or couples.

The map shows the most popular culinary specialties ordered for delivery by region in France in ****. Kebab dominates in several regions, notably in the North and West. French tacos are also popular in the east and south, while *-cheese pizza is preferred in parts of the center and ...

2.3 France's favorite platform brands

France's favorite platform brands France, ****, in Source: ****

In ****, Uber is the French people's favorite delivery platform, with an approval rating of **.*%, closely followed by Deliveroo at **.*%.

Just Eat comes third, with **.*% satisfaction. These results show that Uber and Deliveroo largely dominate the market in terms of user preference, leaving Just Eat with a more modest share of appreciation.

Comparison of the level of appreciation of * meal delivery platforms according to age category France, ****, in Source: ****

The graph shows that in ****, Uber Eats and Deliveroo are particularly popular with young adults. **.*% of **-** year-olds prefer Uber Eats, while **.*% in the same age bracket opt for Deliveroo.

By contrast, Just Eat seems more balanced, but with lower appreciation rates, peaking at **.*% among **-** year-olds. These platforms are therefore mainly popular with young people, although all age groups have different preferences.

2.4 A consumer trend towards healthy, sustainable meals

French people's trust in the food industry France, ****, in Source: ****

This graph clearly illustrates the trend among French consumers towards healthier, more sustainable meals in ****.

The high trust placed in farmers(***) reflects this desire to consume products from short circuits and a more ethical value chain.

By contrast, the low level of confidence in industrial (***) products underlines the growing mistrust of ultra-processed products, often perceived as less healthy and less sustainable. This rejection of industrial products reinforces the idea that French consumers today want better quality, traceable and more responsibly produced meals.

This development is consistent with the rise in ethical food practices, such as the purchase of organic and local produce, which is becoming increasingly widespread.

In ****, **% of French people said they were committed to responsible consumption, a trend that has increased by * points compared to ****, despite current economic challenges such as inflation and the energy crisis.

This rise reflects the growing willingness of consumers to participate in sustainable practices, although they face major obstacles, such as the cost of responsible products. [***]

Indeed, the price of an average food basket rose by **% between February **** and August ****, making the balance between " end of the month " and " end of the world " harder ...

3.1 Organization and structure of the home-delivery market

3.2 The 4 types of players on the market

Source: ****

Some brands continue to deliver their own products using their own fleet, even if they appear on Internet platforms such as Uber Eats or Deliveroo.

As the marketing director of Domino's Pizza explains, this is a choice made by the company, which considers that customers don't just buy a pizza , but a service.this is why it's so important for the product to be delivered by a Domino's-trained driver who is aware of the company's image.

This also enables the brand to control the entire production and distribution chain, as well as after-sales service management in the event of a problem with the customer. [***]

Planet Sushi 's CEO explains that, like pizza, sushi was available for home delivery long before the uberization of the restaurant industry, and they want to preserve their know-how and the image of their company through their delivery drivers.

Planet Sushi is also investing in a fleet of electric, digitalized scooters to optimize the customer experience. He also explains that, given that **% of Planet Sushi 's sales depend on home delivery, it would be too risky to outsource delivery and potentially run into difficulties because of a partner. Platforms enable chains to reach new customers, hence ...

3.3 Market share of major players

Daily users of the main platforms France, ****, in thousands Source: ****

Uber Eats accounts for around **% of daily users in the home meal delivery market in France in ****, with ***,*** daily users out of a total of ***,*** users for the three major platforms (***).

Have you already used the following home meal delivery platforms? France, ****, in % Source: ****

**% of French home meal delivery platform users have already used Uber Eats in ****, more than three times as many as those who have used Deliveroo (***).

3.4 How is a structure remunerated?

Breakdown of restaurant sales France, ****, in Source: ****

By ****, on-site consumption will account for **% of restaurant sales in France, almost double the **% share of delivery.

A restaurant that chooses to use delivery platforms must take several factors into account.

Firstly, the commission charged by the platform, which can be as high as **% of the price excluding VAT, significantly reduces its margin.

Secondly, the restaurant loses access to customer data, managed solely by the platform, which complicates customer loyalty and service analysis.

What's more, although the platform manages delivery logistics, restaurateurs have no control over delivery quality (***), which can impact on the customer experience.

Let's illustrate this with a concrete example of an order:

When a customer pays **.** euros for an order, here's the breakdown: around **.** euros (***) and the commission taken from the restaurant. [***]

In addition, this restaurant owner who joins a home-delivery platform has a series of up-front costs to reckon with.

For example, a set-up fee of €*** covers the welcome kit, ordering software, and photography of dishes for the platform.

In addition, a dedicated order management tablet costs around €***.

Commissions on each order can be as high as **%, but are sometimes negotiable depending on criteria such as geographical area or ...

3.5 The case of delivery drivers

For several years now, the question of the status of delivery drivers working for platforms such asUber Eats or Deliveroo has been fuelling debate in France and at European level. Initially, these delivery drivers were considered to be self-employed, a situation that enabled companies to reduce costs linked to payroll charges.the Mobility Orientation Bill (***) attempted to clarify the situation by proposing the introduction of charters between platforms and their delivery drivers. The latter was voted in **** to modernize transport policies in France. It seeks to encourage more environmentally-friendly forms of mobility while providing a framework for new digital platforms such as Uber or Deliveroo.

One of the central points of the LOM is the introduction of optional charters between digital platforms, such as Uber and Deliveroo, and their delivery drivers.

These charters aim to frame the relationship between platforms and workers, defining their rights and duties, without however calling into question their self-employed status, thus leaving the precariousness of these workers largely intact.

However, the implementation of these charters remained optional, andArticle **, which proposed stricter protections for delivery drivers, was ultimately withdrawn under pressure from the opposition. This left the question of the status of delivery drivers unresolved, with no ...

4.1 Offer typology

The home meal delivery market is characterized by a diversified offering, which can be classified into four main categories:

Meal delivery via marketplace platforms (***):

These platforms act as intermediaries between restaurants and customers. They enable consumers to order meals from a multitude of restaurants directly via an app or website.

Delivery drivers, often self-employed or on temporary contracts, collect the orders and deliver them to the customer's home. These services focus primarily on speed and diversity of choice, with a user-friendly interface that attracts a broad customer base.

Restaurants benefit from increased visibility, but generally have to pay commissions ranging from ** to **%. [***]

Direct delivery by restaurants:

Some restaurants prefer to manage their own deliveries, hiring delivery drivers directly or using their own infrastructure. This avoids the commissions imposed by platforms while retaining total control over the customer experience, frompreparation to delivery.

These restaurants often invest in their own online ordering site, offering benefits such as loyalty programs or exclusive promotions. However, this solution requires additional human and logistical resources. [***]

Dark kitchens:

Dark kitchens are kitchens dedicated exclusively to preparing meals for delivery, without the physical presence of a restaurant to welcome customers.

These structures, often shared between several restaurant brands, optimize ...

4.2 Delivery charges

For delivery platforms such asUber Eats or Deliveroo, customer charges range from €* to €*, due to the commissions received by the platforms and the delivery service offered. [***]

On the other hand, direct delivery by restaurants, without going through these intermediaries, tends to be more economical, or even free for large orders. This model is advantageous for both customers and restaurateurs, who avoid commissions, but the latter benefit from less visibility. [***]

Dark kitchens, having no physical space for customers, rely on delivery platforms with costs similar to traditional platforms. [***]

Uber Eats and Deliveroo charge around **% commission on each order, while Just Eat applies a lower commission of **% on average, except in major cities where it also reaches **%. This difference means that Just Eat can be a more attractive option for restaurateurs outside major conurbations. [***]

In terms of customer charges, prices vary widely. For Uber Eats, the customer pays an average of €*.** per delivery, while on Deliveroo, charges fluctuate between €*.** and €* depending on distance, with an extra charge of €*.**.[***]

Just Eat remains more stable with a charge of €* per delivery, making it a cheaper option for customers in certain regions. [***]

Source: ****

4.3 Dark Kitchens

Dark kitchens, also known as "ghost kitchens" or "cloud kitchens", are meal preparation areas designed exclusively for delivery.

Unlike traditional restaurants, these establishments don't have a room to welcome customers. They are often set up in warehouses or less expensive industrial zones, thus reducing operating costs.

Dark kitchens focus on the rapid preparation of meals to meet orders placed via delivery platforms such as Uber Eats, Deliveroo or Just Eat. [***]

This trend has exploded in recent years, particularly with the surge in deliveries during the COVID-** pandemic, which accelerated restaurateurs' need to reinvent themselves.

According to a report by Coherent market insights, the European dark kitchens market could reach a value of $**.** billion by **** (***). In France, a number of local players, such as Taster and Not So Dark, have rapidly entered this market, while giants like Keatz and Kitchen United are also setting up shop. [***]

Some key figures on Dark Kitchens:

In ****, there were around *,*** dark kitchens in France, and this number continues to grow with an estimated annual increase of **%. Sales generated by these establishments reached nearly *** million euros in **** in France. Deliveroo France has announced that more than **% of the restaurants on their platform are dark kitchens, or use ...

4.4 Meal baskets for cooking

Sustainable delivery is gaining momentum in the home-delivered meals market, driven by consumers' growing concern for the environment.

Among the key players in this trend, HelloFresh stands out for its promise to deliver balanced meal kits while committing to reducing its ecological footprint.

HelloFresh claims to reduce CO* emissions by up to **% compared to supermarket-bought meals, thanks to optimized logistics and local produce where possible. [***]

Sustainable delivery companies like GreenChef, also owned by HelloFresh, emphasize the use of organic and eco-responsible ingredients.

According to Kantar data, almost **% of French households plan to reduce food waste in the coming months, mainly to save money.

The French continue to prioritize the quality of their food: the "good for you" criterion has become the second most important factor in product choice, just behind price.

Since September ****, despite a drop in spending on organic products, consumers are still investing in offers linked to the food transition, such as ecological, plant-based and local products. These represent **.*% of spending by French households.

This type of offer (***) meets a growing demand for balanced, environmentally-friendly meals. [***]

The average price of sustainable delivery services is slightly higher than that of traditional platforms.

For example, HelloFresh charges between ** and ** euros for ...

5.1 Current regulations

EC regulation ***/****: (***)

This text lays the foundations for food legislation in Europe. It requires complete traceability of foodstuffs, guaranteeing that information on the origin and destination of products is available at every stage (***).

EC regulation ***/****: (***)

Sets strict hygiene standards for food handling, preparation and transport. It imposes rules on the design of premises and vehicles to prevent contamination, ensuring a clean environment suitable for foodstuffs.

Decree of December **, ****: (***)

This decree imposes specific temperatures for food transport. In the case of hot delivery, the temperature must remain above **°C, while in the case of cold delivery, it must be between *°C and +*°C to avoid any risk of bacterial proliferation.

Loi d'Orientation des Mobilités (***)

The LOM proposes optional charters between platforms and workers, but does not change the status of delivery drivers. It frames rights and duties, while maintaining the precariousness linked to their independence.

Cour de cassation **** decision: (***)

The French Cour de cassation requalified the relationship between a delivery driver and the Take Eat Easy platform as a salaried employment contract. This decision was based on the delivery driver's lack of autonomy, demonstrating a subordinate relationship.

Paris Court of Appeal decision ****: (***)

In January ****, the Court of Appeal requalified the relationship ...

6.1 Player segmentation

The table shows the main players in the meal delivery market in France, each with a distinct positioning. Uber Eats, with sales of *.** billion euros in ****, dominates the market thanks to a wide range of partner restaurants and diversification into food shopping. deliveroo, targeting a premium segment, generated *** million euros in ****, relying on partnerships with quality restaurants and a loyalty program. Just Eat, more accessible, offers reduced commissions for restaurants, with sales of ** million euros in ****. More specialized players such as Frichti, FoodChéri and Seazon stand out for their offers of balanced, eco-responsible meals, although no recent sales figures are available for them.

[***]

• Deliveroo
• Frichti (La Belle Vie)
• Just Eat
• Nestor
• Uber Eats France
• Foodcheri
• Glovo
• Delivery Hero - Foodora
• La Brigade de Vero
• Dija (Gopuff)
• Frères Toque
• Clone - Not So Dark
• La Poste
• Getir
• Flink
• Gorillas
• Sushi Shop Restauration New