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Summary of our market study
The French cooking terminal market is estimated at over 620 million euros.
A cooking terminal is an establishment that cooking or reheating products previously manufacturedin another location. France boasts some 1,400baking terminal establishments
Artisanal bakeries hold 70% of the market, while bakery terminals hold 30%. More and more supermarkets are integrating baking terminals.
These terminals do not require the traditional expertise of conventional bakeries.
The number of bakeries has fallen slightly, while the number of baking terminals has risen sharply.
Per capita bread consumption has fallen by almost 20% in ten years.
The global market is estimated at over $600 billion.
Bakery, pastry and bakery terminal chains
- La Mie Câline
- Brioche Dorée
- Paul
- Ange Boulangerie
- Feuillette
- Pomme de Pain
- La Croissanterie
- Le Fournil de Pierre
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
A cooking terminal, or "hot spot", is an establishment that cooks or reheats products previously manufactured elsewhere. Baking terminals therefore only carry out a commercial activity, and not an artisanal one, as it is not there that raw materials are transported for production.
Baking terminals are mainly used in the boulangerie-pâtisserie sector, which is well established in France, with over 12 million consumers every day. 70% of the market is currently held by artisan bakers, leaving 30% for baking terminals.
France boasts 1,357 baking terminals. While a bakery terminal may not bear the traditional name of a "boulangerie", it can sell the same products, and doesn't need any specific training or qualifications, since the know-how doesn't reside in the bakery terminal. In the bakery-pastry sector, baking terminals therefore represent great potential.
Baking terminals are mainly based on franchises, and many major bakery chains offer the possibility of providing a franchise: Le Pain du Jour, Fournil de Pierre, Brioche Dorée, Fischer, La Mie Câline... You'll need to pay an entry fee and an annual royalty on sales, in addition to the purchase/rental of the site and equipment (oven and cold room). However, the initial capital outlay is quickly repaid, and franchising proves highly profitable and far less costly than running a conventional bakery.
However, the sector is facing major challenges, not least the decline in bread consumption in France.
1.2 The world market for bakery products
Forecast trend in the size of the global "Bakery Products" market World, ****-****, in billions of US$ IMARCGROUP
In ****, the global market size for bakery products was US$ ***.* billion. A CAGR of *.*% is forecast between **** and ****, reaching a market size of ***.* billion dollars in ****.
1.3 The size of the French bakery terminal market
Growth in the size of the French bakery terminal market France, ****-****, in millions of euros INSEE
The French cooking terminal market grew by **.*% overall between **** and ****, from *** million euros in sales in **** to *** million in ****. Growth has been steady, with the exception of **** when sales fell to *** million, probably due ...
2 Demand analysis
2.1 Typology of demand
Bread and Viennese pastries are consumed in large quantities in France. They are staples in the diets of many French people.
The French and bread in **** France, ****, in Artisans Gourmands
**% of the population is satisfied with the quality of bread, while **% perceive an improvement in this quality. More than half ...
2.2 Declining demand for bread
Per capita bread consumption per day France, **** - ****, in grams Source: ****
Bread consumption in France is on a downward trend. In fact, per capita consumption has fallen by almost **% in ** years. Bread consumption in France is declining due to consumers' growing quest for quality, focusing on taste, traditional manufacturing and freshness, ...
2.3 Consumption of Viennese pastries (focus on croissants)
The croissant, an emblematic Viennese pastry, occupies a significant place in the bakery terminal market. Its popularity remains constant, both in France and internationally, as a symbol of French culinary savoir-faire. As a key product, the croissant is prized for its quality, freshness and distinctive taste.
Reasons for buying croissants by ...
3 Market structure
3.1 Breakdown of bakery terminal activity
Market share of main bakery outlets France, ****, in Businesscoot Paul dominates the market among bakery outlets.
Breakdown of bakery sales by type of activity France, ****, in INSEE
Retail sales (***) account for the lion's share of bakery sales.
Breakdown of bakery sales by product category France, ****, in FranceAgrimer
Bake-off sales are mainly ...
3.2 Business trends
Growth in the number of bakery outlets France, ****-****, in units URSSAF
Change in number of employees in catering outlets France, ****-****, in units URSSAF
There has been a fairly stable decline in the number of bakery outlets over the years (***).
3.3 Geographical distribution of cooking terminals
According to URSSAF, Occitanie and Auvergne Rhône-Alpes are the regions with the most cooking terminals, with *** and *** establishments respectively in ****.
Here's a summary table:
3.4 Cooking terminals in supermarkets
Baking terminals are frequently integrated into large-scale retail outlets. There are several reasons for this:
Convenience for consumers : Baking terminals offer consumers the opportunity to buy freshly prepared bakery products while shopping in a supermarket. This simplifies the purchasing process and satisfies customers' convenience needs, which is an important competitive advantage. Customer ...
3.5 Value chain
4 Offer analysis
4.1 Typologie de l'offre
Voici par exemple, les types de pain proposés par la mie câline
Les sandwiches :
Les prix proposés en terminaux de cuisson varient largement en fonction de la région, de l'emplacement, etc. Néanmoins, il sont souvent moins élevés que les prix en boulangerie classique.
Frais d'exploitation ...
4.2 Details of our range of bakery products
Number of bakery outlets by floor area France, ****, in INSEE
The vast majority of bakery outlets are between ** and ** square meters.
Supplier analysis France, ****, in INSEE
Terminals are mainly supplied by producers and marketing subsidiaries (***)
For a bakery, here are the key management ratios:
[***]
4.3 Baking terminals compete with traditional bakeries
Baking terminals, such as Paul, La Mie Câline and others, compete with traditional bakeries thanks to a combination of operational efficiency, diversified offerings and competitive prices. They have automated production to cut costs while maintaining quality, enabling them to offer bakery products at attractive prices. What's more, by responding to ...
5 Regulations
5.1 Regulations
Opening a bakery terminal doesn't require any particular qualifications, but an artisan baker must hold a certificat d'aptitude professionnelle (***), or a recognized equivalent diploma. In the absence of a diploma, three years' bakery experience is required. All openings of this type of establishment must comply with the laws governing retail trade ...
6 Positioning the players
6.1 Segmentation
- E.Leclerc
- La Mie Caline (Groupe Monts Fournil)
- Auchan Hypermarches
- Carrefour Groupe
- Casino Groupe
- Paul Boulangerie (Groupe Holder)
- La Brioche Dorée (Le Duff Groupe)
List of charts presented in this market study
- Trends in the size of the French bakery terminal market
- Growth in the number of cooking terminals
- Change in the number of employees in bakery terminals
- Bread consumption trends
- Baguette price trend
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Latest news
Casino CEO Philippe Palazzi takes over Monoprix and Naturalia - 24/09/2024
- Monoprix sales: 4.3 billion euros.
- Total number of Monoprix stores: 861, including 338 integrated.
- Total number of Naturalia stores: 232, including 170 integrated and 62 franchised.
- Share of Monoprix sales in the new Casino: 50% of the total (4.3 billion euros out of 9 billion euros at December 31, 2023).
Carrefour has switched to the more dynamic franchising model - 21/02/2024
- - Carrefour has passed the tipping point towards a model based increasingly on franchising.
- - By 2023, half of its sales in France will come from franchised or leased stores.
- - As part of this strategy, Carrefour has added 653 neighbourhood stores by the end of 2023.
- - In 2023, Carrefour recorded sales of €94.13 billion, up 10.4% on the previous year.
- - Carrefour-branded products now account for 36% of food sales, up from 33% in 2022.
- - Carrefour's e-commerce sales volume rose by 26% to 5.3 billion euros (+16% in France).
- - Carrefour plans to acquire 60 Cora hypermarkets and 115 Match supermarkets for a hefty billion euros in 2024.
Why Paul's bakeries are diversifying their activities - 05/02/2024
- In 2023, 52% of group sales were generated internationally
- Paul is present in 52 countries
- Number of outlets in selected countries: United Kingdom (36), United Arab Emirates (7), Indonesia (12), Morocco (30), Singapore (9), United States (12)
- Paul is present in 16 African countries
- By 2024, 70 openings are planned abroad
- In France, the Group has 401 sales outlets, including 80 directly operated outlets
- In 2021, the group sold "La durée" for 120 million euros, including 125 points of sale
- Sales under the banner in 2022 were €822 million
- The company employs 12,000 people under the banner They have 3 production sites
- The group has 401 sales outlets in France and 421 abroad.
Casino: Intermarché and Auchan win the bid - 18/12/2023
- Casino: Intermarché, which had joined forces with Auchan to buy the 320 stores, finally won the bid.
- The value of the transaction would be close to 1.6 billion euros, or 37% of the sales taken over (3.6 billion euros).
- A social issue
- In addition to the takeover of dozens of supermarkets and hypermarkets, Carrefour PROPOSED to take over 7,000 convenience stores under the Petit Casino, Vival and other banners. This possibility was rejected by Casino and its receivers
- Intermarché has opened up its internal rules for independent groups to franchising, to accommodate the 60 Casino franchisees.
- Intermarché and Auchan will share the 313 outlets sold in roughly equal parts, with Auchan taking over almost all of the 42 hypermarkets.
- Monoprix and Franprix will remain under Groupe Casino control
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
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The market for cooking terminals | France
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