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Summary of our market study
The French tableware market is estimated at over €5 billion.
The world market is over $44 billion.
The French tableware market includes glassware, tableware, cutlery, kitchen utensils, table linen, small portable appliances and decorative items. It has been hit hard by the COVID-19 pandemic, with sales falling by 80% in April 2020.
Sales to households represent 75% of the market, and sales to professionals 25%.
The sector is growing by around 6% a year.
Manufacturers rely on chains of specialist home furnishings stores, which account for almost 40% of sales, and a handful of wholesalers supplying smaller retail outlets and the CHR (cafés, hotels, restaurants) segment.
Ikea, Conforama and But are the leaders in homeware distribution, followed by numerous local retailers. Specialty stores are on the decline. E-commerce accounts for around 10% of the total market.
Exports total 260 million euros. The trade deficit is around million euros, mainly due to imports of ceramics and glassware from China.
French tableware market players
- Arc - giant of the glassware segment
- Baccarat - Synonymous with elegance and luxury
- SEB - Innovator in kitchen utensils and small household appliances
- Degrenne, cutlery specialist
- Hermès International - a luxury brand in the field of luxury tableware.
- Christopfle
- Lalique
Specialized SMEs
- Tarrerias Bonjean, De Buyer, Revol, Pillivuyt, la Forge de Laguiole, Cristel
- Aubry Cadoret, famous brand of silverware
- Ercuis, manufacturer of silver flatware
- Limoges' many porcelain companies are world-renowned (Raynaud, Bernardeau)
Specialized retailers
- Furniture retailers: Ikea, Maisons du Monde, But, Conforama
- Specialists: Kitchen Bazar
- Discounts: Maxi Bazar, Stokomani, La Foir Fouille, Action, GIFI
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Tableware refers to the arts associated with cooking and the decoration of the space dedicated to it. The tableware market is composed of many segments, including tableware, cutlery, kitchen utensils, table linen, small portable appliances and decoration.
After years of decline of French manufacturers due to competition from low-cost Asian products, some producers located in France have managed to direct part of their production to export with success. Today, more than half of French production is exported, with constant design innovations aimed at conquering domestic and foreign markets.in a globalized environment, and while many small, family-owned companies with historical roots remain, the Tableware market continues to adapt to changing consumer demand.
While the covid-19 crisis dealt a blow to the market in 2020, the market managed to reduce its losses at the end of the year, supported by online sales, which grew by more than 50% over the year, and by sales at clearance stores.
While this study includes all tableware products, including the decoration segment, the latter is the subject of a specific study and not all aspects of the segment will be addressed here.
List of charts presented in this market study
- Breakdown of sales by product family
- Distribution of annual expenditure by type of product
- IPC of Glassware, tableware and household utensils
- Manufacturers' sales structure
- Sales structure of the wholesale trade
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Latest news
Inauguration of a Hermès site in Riom, land of volcanoes - 17/09/2024
- 1. Number of Hermès leather factories in France: 23.
- 2. Frequency of new leather goods factories opened by Hermès: one per year.
- 3. Length of training for a leatherworker at Hermès: 18 months for basic training, and 5 years to master the craft.
- 4. Standard capacity of Hermès leather goods factories: 300 employees, including 260 craftsmen and 40 supervisory and support staff.
- 5. Year Hermès launched its leather goods division: 1923.
- 6. Change in contribution to Hermès sales: initially 55% from silk and 9% from leather goods; today, these percentages are largely reversed.
Opinel expands its plant in Chambéry - 04/03/2024
- - Sales have quadrupled in fifteen years.
- - Sales forecast: 38 million euros in 2023.
- - Export share of sales: 45%.
- - Planned investments: around ten million euros by 2030.
- - Production capacity: 6.5 million units per year.
- - Number of employees: 150.
Hermès continues to raise prices - 09/02/2024
- - Hermès sales in 2023 will be 13.4 billion euros, up 16% on the previous year and 21% at constant exchange rates.
- - Net income is up 28% to 4.3 billion euros.
- - Hermès has a market value of 231 billion euros.
- - Hermès has increased its prices by 8 to 9% in 2023.
- - 22,000 Hermès employees worldwide.
- - More than 60% of new jobs created in France, where Hermès manufactures three quarters of its products.
Knifemaker Opinel to expand its site in Savoie - 13/12/2023
- Opinel has doubled its land area thanks to the acquisition of almost two hectares of land.
- The company has been wholly owned by the Opinel family since its creation.
- 45% of the company's business is exported.
- Sales have quadrupled in 15 years, and should reach 38 million euros this year.
- Opinel produces over 6.5 million units a year and employs 150 people.
- The company has around 400 products in its range, and is planning to launch a new barbecue activity.
Peugeot Saveurs goes green with paint - 13/12/2023
- Peugeot Saveurs is located in Quingey, in the Doubs region of France.
- The company has been awarded the Entreprise du Patrimoine Vivant (EPV) label.
- The factory employs 160 people. The company produces 4 million wooden parts a year.
- Forecast sales for 2023 are 46 million euros, up from 42.8 million in 2022.
Opinel expands its Chambéry plant | Opinel expands its Chambéry plant - 22/11/2023
- The Opinel brand has acquired a 2-hectare plot of land next to its current factory
- The company's land area will almost double from 2.5 hectares to 4.5 hectares.
- Total investment in the future manufacturing facility is estimated at over 10 million euros
- The company's sales have almost quadrupled in fifteen years, and should reach 38 million euros in 2023, compared with 26 million in 2019.
- 45% of the company's business comes from exports, with sales in 70 countries on five continents.
- A distribution subsidiary was opened in the United States in 2016. The company has 155 employees.
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